Key Responsibilities

• Develop actionable brand strategies that play out across digital, spaces, sales and out-of-home.

• Collaborate with key stakeholders in marketing, sales, events and the restaurant teams to ensure buy-in and alignment to brand strategies.

• Translate brand positioning and strategic ideas into actionable, organized marketing plans and standards.

• Build comprehensive creative briefs and work hand in hand with the creative team to bring brand visuals to life.

• Partner closely with the on-premise sales team to develop impactful annual and seasonal programs and activation tool kits.

• Oversee activation plans to ensure measurable ROI and strong brand presence, evaluation performance and providing post-mortem reports and insights.

• Forecast and manage relevant budget lines, track spends against budget and impact.

• Maintain a quarterly merchandise program for online sales, in our retail store and for sales team use. Monitor performance, margins and trends to maximize impact.

• Manage the offsite event program, from sponsorship negotiation to event kit development and brand ambassador management.

• Ensure brand consistency and alignment to foundations/standards exist across all every channel and application.

• Lead content development, including curated content creators in collaboration with the digital team, briefing and on-site shoot direction.

• Brief and collaborate with the creative team and key stakeholders to deliver campaigns that align with marketing objectives.

• Act as the bridge between creative team and the leadership teams to ensure timelines, deliverables, brand consistency and messages are aligned.

• Develop compelling presentations and sell-in decks for key accounts.

**Hybrid:**This is a hybrid role, spending 2-3 days per week in our offices and remaining days working remotely
**AI Disclosure:**We do not sure Artificial Intelligence in our recruitment and selection process
**Salary Range:**The salary range for this position is $80,000 to $90,000 per year. The salary will reflect your experience, skills and perspective you bring to the role. Throughout the interview process we take a thoughtful and transparent approach to compensation, balancing market data, internal equity and the impact that you’ll have on our business

Qualifications

• 5+ years of brand management or other relevant marketing and sales experience (CPG or beverage alcohol preferred).

• Strong understanding of the sales cycle.

• Experience working closely with a creative team.

• Highly collaborative with the ability to manage cross-functional relationships and complex projects.

• Experience managing and negotiating partnerships / sponsorships.

• Strategic/creative thinker - able to analyze information and data, and present in comprehensive and compelling formats.

Benefits:

• The opportunity to work for one of Canada’s Best Managed Companies

• Paid training and development, related to area of work

• 12-pack of beer each week

• Competitive pay

• Friendly, collaborative environment

• 3 weeks vacation, with an additional day per year to 20 days

• 6 paid wellness days

• Health and Dental Benefits Program

• Employee Assistance Program

• Subsidized Gym Membership

• Epic Parties

Diversity and Equality *Steam Whistle Brewing is an equal opportunities employer and encourages applications from all qualified candidates. We are dedicated to building a diverse workforce. We will try our best to accommodate individuals with disabilities throughout the recruitment process. Please advise us of any requirements.*hr@steamwhistle.ca