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Digital Marketing Manager

Robert Half1 day ago
Hybrid
Montreal, Quebec, Canada
CA$120,000 - CA$125,000/annual
Senior Level
Full-Time

Top Benefits

Vacation
Annual Bonus Program
Comprehensive Benefits Package

About the role

Senior Manager, eCommerce & Digital

Our client, a globally recognized leader in the fashion and retail industry, is looking for an experienced Senior Manager, eCommerce & Digital to join their marketing team. This is an exciting opportunity for a strategic yet hands-on digital marketing leader who thrives in a fast-paced, international environment and is passionate about driving ecommerce growth, digital transformation, and customer experience.

Location: Montreal, QC (Saint-Laurent)

Work Model: Hybrid (2 days/week in office – Mondays & Tuesdays)

Salary: $120,000-125,000

Bonus: 12.5% annual bonus (up to 15% for highly senior candidates)

Why You'll Want This Opportunity

5 weeks of vacation (pro-rated and accrued) Office closed between Christmas and New Year's Summer Fridays with 1:00 p.m. finish Annual bonus program Comprehensive benefits package RRSP matching after one year of service (up to 2.5%) Hybrid work model Long-term career growth with a globally recognized retail organization Collaborative, innovative, and people-first culture

About the Role

Reporting to the Senior Director of Marketing, you'll lead the digital commercialization strategy across an international partner network, helping drive ecommerce growth through performance marketing, digital experience, CRM, paid media, SEO, and omnichannel initiatives. You'll oversee digital performance across multiple markets while partnering closely with marketing, IT, sales, ecommerce, and franchise teams to develop scalable digital programs that increase online revenue, improve customer experience, and strengthen brand performance globally. You'll also mentor a Digital Media Specialist while helping build digital capabilities across partner markets.

What You'll Be Doing

Develop and execute digital commercialization strategies that drive ecommerce growth across international markets. Lead initiatives focused on customer acquisition, retention, conversion optimization, and customer lifetime value. Manage digital marketing performance across paid media, paid social, CRM, SEO, ecommerce, and digital experience. Monitor KPIs, revenue forecasts, ROI, traffic performance, and marketing scorecards. Partner with cross-functional teams including Marketing, IT, Sales, Operations, Ecommerce, and Account Management. Support global campaign planning, digital transformation initiatives, and omnichannel growth. Collaborate with agencies and external partners to optimize marketing investments. Create digital governance frameworks, best practices, playbooks, and training materials for partner markets. Support UX improvements, ecommerce merchandising, experimentation, personalization, and A/B testing initiatives. Coach and mentor team members while fostering a collaborative, accountable culture.

What We're Looking For

7–10+ years of progressive digital marketing and ecommerce experience. 2–3 years of leadership or people management experience. Strong experience within fashion, retail, ecommerce, beauty, lifestyle, apparel, accessories, or similar consumer brands. Proven success growing online revenue through performance marketing and digital commercialization.

Strong expertise in

Google Ads Paid Media & Paid Social Google Analytics CRM & Email Marketing Marketing Automation SEO Ecommerce strategy Conversion Rate Optimization (CRO) Experience working with agencies and managing external marketing partners. Excellent analytical skills with the ability to interpret performance data and make strategic recommendations. Experience collaborating with international stakeholders and franchise partners. Strong communication, leadership, and project management skills. Strategic thinker who is equally comfortable rolling up their sleeves and executing.

Nice to Have

Shopify experience Klaviyo experience Looker or other dashboarding/reporting tools Franchise or multi-market retail experience

We're looking for someone who is

An energetic, outgoing relationship builder. Comfortable presenting ideas and influencing stakeholders. Commercially minded with a strong understanding of ecommerce growth. Analytical and data-driven. Strategic while remaining highly hands-on. Passionate about digital innovation and improving the online customer journey. Comfortable balancing multiple priorities across global markets.

If you're a digital marketing leader with a passion for ecommerce, performance marketing, and building best-in-class online customer experiences, we'd love to hear from you.

Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.

This job posting is for a current vacancy with our client.

About Robert Half

Staffing and Recruiting
10,000+
Founded in 1948

Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers. We offer contract, temporary and permanent placement solutions for roles in finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Named to Fortune’s World’s Most Admired Companies and 100 Best Companies to Work For® lists and a Forbes Best Employer for Diversity, Robert Half is the parent company of Protiviti®. Robert Half is traded on the New York Stock Exchange (symbol: RHI) and is a member of the S&P 500 index.

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