Sales Manager – Industrial Coatings
About the role
$90,000–$100,000 Base Salary + Commission
- Must be located within a reasonable commuting distance to Cambridge, Ontario
About the Role
Our client is seeking a hands-on Sales Manager / Technical Sales Leader to drive revenue growth while building and developing a high-performing technical sales team.
This is a player-coach role, combining direct industrial sales with sales team leadership. You will lead a team of three Technical Sales Representatives while maintaining responsibility for strategic accounts and unassigned territories.
This position is critical to scaling the business while maintaining a culture of technical excellence, integrity, and execution.
Key Responsibilities
Sales Leadership & Team Management
Recruit, hire, onboard, train, coach, and develop Technical Sales Representatives
Set clear expectations for territories, targets, and performance metrics
Conduct ride-alongs, field coaching, and performance reviews
Hold team members accountable for results, professionalism, and values
Make personnel decisions, including promotions, corrective action, and terminations
Build a sales culture focused on accountability, learning, and execution
Direct Technical Sales (Player-Coach)
Actively sell industrial paint systems, coatings, equipment, and related solutions
Manage and grow strategic accounts and non-assigned territories
Identify customer needs and recommend technically sound, cost-effective solutions
Conduct on-site evaluations, system specifications, and technical presentations
Support complex or high-value opportunities alongside sales team members
Build strong relationships with customers, suppliers, and partners
Sales Strategy & Business Growth
Partner with senior leadership to develop and execute sales strategies
Assist in defining territories, market focus, and growth priorities
Track pipeline activity, forecasting, and sales performance metrics
Identify new markets, applications, and expansion opportunities
Provide market intelligence on customer needs, competitive activity, and product trends
Technical Expertise & Customer Support
Serve as a technical resource for customers and internal sales teams
Support system design, troubleshooting, and performance optimization
Stay current on industrial coatings technologies and application methods
Coordinate with operations, engineering, and suppliers to ensure customer success
Our Values in Action
Keep Learning
Continuously develop technical, sales, and leadership skills
Encourage professional growth across the sales team
Do the Right Thing
Act with integrity in all customer, employee, and supplier interactions
Balance short-term results with long-term trust and sustainability
Get Stuff Done
Take ownership and move quickly
Solve problems, remove obstacles, and follow through
Deliver results with accountability
Qualifications
Required
Proven experience in industrial sales , ideally within coatings, paint systems, finishing equipment, or related environments
Strong technical aptitude with the ability to explain complex systems
Demonstrated ability to sell and lead simultaneously
Experience hiring, training, and managing sales professionals
Excellent communication, presentation, and relationship-building skills
Willingness to travel up to 50% , including overnight travel
Preferred
Experience selling capital equipment or engineered systems
Background in industrial finishing, coatings, or automation
Experience working in a small, entrepreneurial, or growth-focused organization
Key Performance Metrics
Revenue growth across assigned and unassigned territories
Sales team performance and development
Pipeline strength and forecast accuracy
Customer satisfaction and retention
Cultural leadership and values alignment
Why This Opportunity
This is not a desk job and not a pure management role .
This is a leadership opportunity for someone who wants ownership, enjoys working directly with customers, and knows how to build and drive a high-performing technical sales team.
How to Apply
Prime Management Group Inc. will be accepting resumes on behalf of our client.
For more information, please contact:
Jay McKillop , jaym@pmg.on.ca
Sales Manager – Industrial Coatings
About the role
$90,000–$100,000 Base Salary + Commission
- Must be located within a reasonable commuting distance to Cambridge, Ontario
About the Role
Our client is seeking a hands-on Sales Manager / Technical Sales Leader to drive revenue growth while building and developing a high-performing technical sales team.
This is a player-coach role, combining direct industrial sales with sales team leadership. You will lead a team of three Technical Sales Representatives while maintaining responsibility for strategic accounts and unassigned territories.
This position is critical to scaling the business while maintaining a culture of technical excellence, integrity, and execution.
Key Responsibilities
Sales Leadership & Team Management
Recruit, hire, onboard, train, coach, and develop Technical Sales Representatives
Set clear expectations for territories, targets, and performance metrics
Conduct ride-alongs, field coaching, and performance reviews
Hold team members accountable for results, professionalism, and values
Make personnel decisions, including promotions, corrective action, and terminations
Build a sales culture focused on accountability, learning, and execution
Direct Technical Sales (Player-Coach)
Actively sell industrial paint systems, coatings, equipment, and related solutions
Manage and grow strategic accounts and non-assigned territories
Identify customer needs and recommend technically sound, cost-effective solutions
Conduct on-site evaluations, system specifications, and technical presentations
Support complex or high-value opportunities alongside sales team members
Build strong relationships with customers, suppliers, and partners
Sales Strategy & Business Growth
Partner with senior leadership to develop and execute sales strategies
Assist in defining territories, market focus, and growth priorities
Track pipeline activity, forecasting, and sales performance metrics
Identify new markets, applications, and expansion opportunities
Provide market intelligence on customer needs, competitive activity, and product trends
Technical Expertise & Customer Support
Serve as a technical resource for customers and internal sales teams
Support system design, troubleshooting, and performance optimization
Stay current on industrial coatings technologies and application methods
Coordinate with operations, engineering, and suppliers to ensure customer success
Our Values in Action
Keep Learning
Continuously develop technical, sales, and leadership skills
Encourage professional growth across the sales team
Do the Right Thing
Act with integrity in all customer, employee, and supplier interactions
Balance short-term results with long-term trust and sustainability
Get Stuff Done
Take ownership and move quickly
Solve problems, remove obstacles, and follow through
Deliver results with accountability
Qualifications
Required
Proven experience in industrial sales , ideally within coatings, paint systems, finishing equipment, or related environments
Strong technical aptitude with the ability to explain complex systems
Demonstrated ability to sell and lead simultaneously
Experience hiring, training, and managing sales professionals
Excellent communication, presentation, and relationship-building skills
Willingness to travel up to 50% , including overnight travel
Preferred
Experience selling capital equipment or engineered systems
Background in industrial finishing, coatings, or automation
Experience working in a small, entrepreneurial, or growth-focused organization
Key Performance Metrics
Revenue growth across assigned and unassigned territories
Sales team performance and development
Pipeline strength and forecast accuracy
Customer satisfaction and retention
Cultural leadership and values alignment
Why This Opportunity
This is not a desk job and not a pure management role .
This is a leadership opportunity for someone who wants ownership, enjoys working directly with customers, and knows how to build and drive a high-performing technical sales team.
How to Apply
Prime Management Group Inc. will be accepting resumes on behalf of our client.
For more information, please contact:
Jay McKillop , jaym@pmg.on.ca