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Senior Product Manager (Growth)

Cookunity2 days ago
Toronto, Ontario, Canada
Senior Level
Full-Time

Top Benefits

Comprehensive Health, Dental & Vision Insurance
401(k) Retirement Plan
Paid Parental Leave

About the role

  • We’re hiring a Sr. Product Manager, Growth to reimagine and optimize our acquisition end-to-end funnel by driving a strategic roadmap and experiments — from landing page experience through trial and onboarding
  • This role will own key conversion metrics and drive product-led strategies to optimize how users move from interest to checkout
  • Own and evolve the product roadmap for funnel conversion and flows
  • Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency
  • Design and run A/B tests across acquisition touchpoints and in-product experiences
  • Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements
  • Work closely with Growth Marketing and First Impressions team to align funnel innovations with traffic strategies
  • Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage
  • Lead cross-functional squads focused on improving trial-to-paid conversion rates and all of the steps within the funnel
  • Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio)
  • Surface insights and learnings regularly with key stakeholders and executive leadership
  • What Success Looks Like:
  • Meaningful lift in end-to-end funnel conversion rates and trial activation
  • Shorter time to first meal and increased NPS during trial experience
  • Scalable experimentation infrastructure that allows for rapid learning
  • Cross-functional alignment between product, marketing, and operations around funnel priorities
  • Clear measurement framework tied to business impact and CAC efficiency
  • Technologies You’ll Use
  • Mixpanel, SiteSpect, and other solutions
  • Snowflake, SQL, Looker, and internal data platforms
  • Figma (with Design), Jira (with Eng), and Slack (with stakeholders and colleagues)
  • Tableau

Benefits

  • Comprehensive Health, Dental & Vision Insurance
  • 401(k) Plan to invest in your future
  • Paid Parental Leave
  • Wellness Benefit to support your physical, mental and emotional wellbeing
  • Unlimited Paid Vacation & Sick Days
  • 4-Week Paid Sabbatical after 5 years with us
  • Compassionate leave each time the need arises
  • Remote/Hybrid/On Site Options
  • Employee Stock Options Plan
  • Bi-annual bonus based on performance
  • Planning Sessions twice a year: New York & Buenos Aires
  • Spanish/English Lessons with a private coach
  • Monthly CookUnity Credits to enjoy meals crafted by our creators
  • Once a month in-person gatherings to fuel connection and belonging
  • Chef-Led Culinary Trips to foodie destinations (twice a year)- Experience in subscription or funnel-driven businesses is a major plus
  • Strong analytical toolkit: Tableau; SQL fluency and comfort using analytics tools (Amplitude, Mixpanel, or similar)
  • 7+ years of product management or growth-focused experience in a DTC, marketplace, or e-commerce environment
  • Empathy for customers and a passion for improving product experiences
  • Excellent communication and collaboration skills with both technical and non-technical partners
  • Ability to prioritize, move quickly, and deliver measurable results
  • Proven track record designing and executing experiments across user journeys

About Cookunity

Restaurants
501-1000

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

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