Description

Hi, I am Roman, Director of Content Strategy at Musora Media.

Ready to turn your passion for social media into a career? Join Musora as a Social Media Coordinator, where you’ll help create engaging content, collaborate with our marketing and creative teams, and learn what it takes to grow thriving online communities.

Important Notes:

• To ensure you’re viewing the most accurate and up-to-date job opportunities, please apply directly through our official website or through our trusted third-party sites (Indeed, Monster, Glassdoor, LinkedIn, Talent.com & Ziprecruiter).

• Most new team members typically join in the lower to mid-point of the salary range. We’re committed to fair and equitable compensation and regularly review salaries to ensure they reflect both market conditions and individual growth within the role.

Key Duties & Responsibilities

Performance Tracking & Optimization

• Monitor and report analytics weekly/monthly to measure growth, engagement, and conversion KPIs.
• Use data insights to refine publishing strategies and improve reach, watch time, and subscriber growth.

Short-Form Content Distribution

• Own day-to-day publishing for TikTok and YouTube Shorts across all Musora brands (Drumeo, Pianote, Musora).
• Repurpose long-form and high-value content into short-form clips to maximize ROI on existing assets.
• Coordinate with video teams to ensure timely delivery of assets.
• Edit videos tailored to each platform (Final Cut, Premiere, or equivalent).
• Manage short-form content distribution across secondary channels, including clips and education channels, ensuring consistent publishing and growth.

Brand Growth & Engagement

• Identify opportunities for unique storytelling and short-form series that amplify brand identity.
• Experiment with new content formats, hooks, and trends to drive reach and retention.
• Help develop and execute strategies to increase reach, deepen audience loyalty, and attract new followers.

Promo & Campaign Support

• Collaborate with marketing teams to amplify course launches, campaigns, and special promotions via Shorts and TikTok.
• Build short-form content calendars that align with promo schedules and key marketing moments.
• Support livestream events by moderating chats, capturing behind-the-scenes content, and coordinating social promotion.

Cross-Brand Synergy

• Coordinate short-form publishing across brands to share audiences and create joint content opportunities.

• Spot opportunities for crossover campaigns that drive growth for multiple Musora brands simultaneously.

Skills, Knowledge and Expertise

• 2+ years of experience in social media coordination, preferably with TikTok/YouTube Shorts channels.
• Proven ability to independently manage short-form content production: editing, publishing, copywriting.
• Strong understanding of algorithms, audience behavior, and growth tactics across TikTok, YouTube Shorts, Instagram, and other major platforms.
• Excellent writing skills with an ability to craft hooks, captions, and CTA-driven copy.
• Highly organized and detail-oriented, able to juggle multiple deadlines and stakeholders.
• Experience collaborating with cross-functional creative, marketing, and video teams.
• Basic to intermediate editing skills (Final Cut, Premiere, or equivalent).
• Passion for music, education, or entertainment industries a strong plus.

Skills, Abilities & Attributes:

• Strong written communication skills.
• Detail-oriented and organized.
• Eager to learn and adapt in a fast-paced, creative environment.
• Proficiency in the English language (written and verbal)
• Ability to exhibit the Company's Core Values: Empathy, Passion, and Grit (see full description).
• Currently enrolled in or recently completed a program in marketing, communications, media, or a related field.
• This position requires travel to and work in the United States 3-4 times a year. The successful candidate must be eligible to travel to the U.S. and obtain any necessary authorization to perform work there.
• Collaborates naturally with artists and creative professionals, bringing a positive, confident presence and the ability to build strong, respectful relationships.

Bonus: Graphic design skills (Photoshop, Canva, or equivalent).

Perks to working here (your benefits)

• Extended Benefits. Health, Prescriptions, Dental, Mental Health Support and Vision Benefits for full-time/permanent positions - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.

• Paid time off. We understand and value the importance of rest and recovery and that includes time away from work!

• Career Growth. You’re joining a growing team and company with ambitious goals.

• Learning & Development. We encourage our team to develop their unique strengths, offering Gallup-Clifton Strengths coaching and workshops, along with tailored education opportunities.

• Onsite Amenities and Events. Onsite parking, on-site gym, and events! Be a part of a fun-loving team!

• Onsite SNACKS & Meals. Lunch program, beer/kombucha fridge, coffee/tea and more! We want to make sure you stay fuelled throughout the day!

• Casual dress. We want you to feel comfortable when you work. No need to wear a business suit [unless you want to].

• Hybrid options. Work on-site at our Abbotsford, BC, Canada head office, or in a hybrid arrangement (role-dependent). Hybrid roles require a regular weekly presence in the office.

About Musora Media

Who we are (Musora Media):

Musora is a team of builders and creators, passionate about making music education accessible and engaging for everyone through technology. We move quickly, adapt constantly, and focus on pushing the boundaries of what’s possible in music learning. If you’re someone who thrives in fast-paced environments, loves to take ownership, and is always looking for ways to grow, you’ll fit right in. We hire based on talent, qualifications, and the value you bring to the table. Discrimination or harassment of any kind has no place here. We foster a transparent, inclusive, and diverse culture where everyone feels welcome and empowered to do their best work.

We're committed to providing reasonable accommodation throughout our hiring process. Please let us know if you have any accommodation needs. To be considered for permanent positions, you must be eligible to work in Canada. We cannot sponsor visas for all permanent positions, but our People & Culture team can assist with work visa renewals.

All offers are contingent upon the successful completion of background checks and/or employment verification results.