As Channel Development Program (CDP) Marketing Specialist, you will own the end-to-end campaign lifecycle across email, SMS, and on-site brand pages, collaborating with channel leads, buyers, and vendor partners. Within your first six months, you will have established repeatable SOPs, launched AI-enabled branded campaigns, and delivered measurable improvements in conversion rate and revenue across priority brands.

We're a team of outdoor enthusiasts who believe work should feel as energizing as the adventures we live for. Our culture is built around the people who show up fully — for their teammates, their craft, and the lifestyle that drives everything we do. We celebrate milestones, share stories, and offer perks that reflect how we actually spend our time outside of work. Whether you're at HQ, in a retail store, or working remotely, you'll find a team that runs on curiosity, grit, and a genuine love for the outdoors.

This position will report into the Director of Retention.

What You'll Do

Build and manage multi-channel marketing calendars and campaigns supporting the top 50 brands, with deep support for the top 10, in coordination with channel leads, buyers, and vendor partners. Develop and maintain SOPs for delivering multi-channel marketing campaigns around the top 100 product launches. Create AI-enabled targeted branded email campaigns to maximize conversion rate and revenue across the full catalog. Create AI-enabled targeted branded automated SMS campaigns to maximize conversion rate and revenue across the full catalog. Build AI-enabled brand pages optimized for conversion and revenue across the entire catalog. Build and maintain a vendor image repository for campaign use and make it available to other teams across the business. Develop AI-enabled automated Brand Scorecards that summarize placements, reach, and impact for every brand. Continuously test and optimize SOPs, campaigns, and workflows to improve success metrics and operational efficiency.

Required Qualifications

2–5 years of experience in digital, brand, or ecommerce marketing, ideally in multi-brand retail. Proven success managing cross-channel campaigns (email, SMS, paid, on-site, social) alongside vendor and merchandising teams. Hands-on experience using AI or automation tools to enhance marketing performance and efficiency. Skilled in developing SOPs and coordinating with internal partners on seasonal marketing and brand goals. Proficient in marketing automation and analytics tools. Working knowledge of AI content-generation and asset management systems. Strong grasp of A/B testing, personalization, and campaign measurement methodologies. Comfortable managing data, tagging, and creative templates for automated deployment. Experienced in building dashboards, scorecards, and brand performance reports. Ability to plan and prioritize multi-channel calendars around top brands and product launches. Organized, detail-oriented, and a strong communicator across teams and vendor partners.

Why Join

The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work. Cross-Functional Impact: Your work touches channel leads, merchandising, and vendor partners across the brand portfolio — you will see the direct results of every campaign you launch. AI-First Skill Building: Get hands-on with advanced AI tools across content generation, automation, and analytics. You will build a modern marketing tech stack that sets you apart in any industry. Real Ownership: Own the CDP program end-to-end — from strategy and SOP creation to execution and reporting — and ship work that directly drives revenue. Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.

Interview Process

Recruiter Screen - A conversation with our recruiting team to align on the role, your background, and what you are looking for. AI / Product-Building Challenge - A short take-home exercise so we can understand how you approach problems and execution. Hiring Manager Interview - Conversation with the Director of Retention focused on your campaign experience, AI approach, and operational thinking. In-Person Interview - We'd like to meet you at our Toronto office. Details and logistics will be arranged with your recruiter. Reference Checks - Conducted in parallel with the final stages where possible. Offer - We move quickly for the right candidate. Interview process is subject to change. Any updates will be communicated promptly and clearly.

We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.

For Ontario applicants, please note that this posting is for an existing vacancy.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.