Who you are

• Bachelor’s degree in Marketing, Advertising or equivalent professional experience
• 4-6 years of demand generation or product marketing experience, preferably in SaaS software and/or B2B market
• Proven accountability for lead generation, top-of-funnel growth, churn reduction, and associated revenue KPIs
• Prior management of marketing campaigns and budgets in a performance marketing environment
• Proven ability to think strategically, problem solve and confidently make decisions based on prior experience and situational awareness
• Ability to work in a highly cross-functional environment with experience adapting to change due to the high growth of the business
• Excellent data analysis skills and attention to detail
• Exceptional project management and presentation skills
• Proven ability to successfully communicate across all levels of an organization both face-to-face and remotely
• Previous experience with Marketing Automation Platforms and Salesforce
• Previous work experience within the Home Services and/or Franchise Industry
• Comfortable creating and running reports within a CRM system (SalesForce, HubSpot, etc.)
• Prior experience executing cross-sell marketing campaigns across multiple product lines

What the job involves

• We are looking for a Marketing Manager to join our EverPro, Horizontal Solutions marketing team
• As a Marketing Manager, you will be responsible for developing messaging, strategies and executing integrated multi-channel and cross-sell marketing campaigns with a focus on driving top-of-funnel performance for a portfolio of SaaS brands
• You will report to the department lead, focusing on revenue-generating initiatives
• You will plan, execute, coordinate and report on campaigns to drive qualified leads for our Horizontal Solutions group
• Help assess and identify growth opportunities for portfolio products and strategize marketing and sales programs that can be executed and measured
• Lead marketing content development that drives adoption of our products with key benchmarks for retention and expansion
• Develop and execute innovative marketing and cross-sell initiatives across the EverPro portfolio companies
• Plan, create, execute, and report on marketing campaigns that drive leads and revenue for several solution organizations simultaneously
• Strategically plan and manage trade shows and partner events, including booth collateral, attendees, speaking opportunities and event giveaways
• Analyze data to determine campaign and marketing spend efficiency; manage performance tracking of new programs, product launches and cross-sells for solution organizations to ensure revenue goals and KPI’s are being met or exceeded
• Manage the creation of various marketing assets such as: website content, email content, landing pages, and marketing automation workflows
• Develop and communicate marketing plans, campaign results and project recommendations to senior management team

Benefits

• Flexibility to work where/how you want – in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• Continued investment in your professional development through Udemy
• 401k with company match
• Flexible and generous paid time off
• Employee Stock Purchase Program