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Performance Marketing Lead - Roveia

Roveia Health1 day ago
Remote
Vancouver, British Columbia, Canada
Mid Level
Full-Time

Top Benefits

2 weeks paid time off

About the role

About Roveia Health

Roveia Health is a specialized growth marketing agency for telehealth, health & wellness, and digital health brands. Founded by alumni from Meta and Tesla, we help companies in the telehealth, supplements, med spa, and patient acquisition space scale through performance-driven advertising and conversion-optimized systems.

We manage millions in monthly ad spend across Meta, Google, YouTube, TikTok, and LinkedIn - serving clients from early-stage telehealth startups to established consumer health brands.

Fully remote. Globally distributed. Built to drive real patient and customer growth.

The Role

We're hiring a Performance Marketing Lead to execute and optimize paid acquisition campaigns across a portfolio of health client accounts.

This is a mid-level, multi-channel execution role. You're comfortable running Meta and Google as your core channels and can support on YouTube, TikTok, and LinkedIn when needed.

You'll work closely with account managers, and creative teams to drive measurable results across your accounts. You'll be responsible for day-to-day campaign execution, optimization, and performance reporting.

Agency experience is required. You've worked across multiple client accounts, you understand how to manage competing priorities, and you take ownership of campaign outcomes.

What You'll Own

Campaign Execution

Build, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channels Manage budgets, bidding strategies, audience structures, and creative rotations across multiple accounts Execute campaign structures aligned to funnel stages and client objectives

Multi-Channel Execution

Run Meta (Feed, Stories, Reels), Google (Search, PMax, YouTube, Display), Adapt execution to each channel's strengths and each client's funnel Ensure tracking integrity across platforms - pixels, GA4, GTM, and conversion events

Testing & Optimization

Execute creative testing in collaboration with designers and creative teams

Run A/B tests across audiences, creatives, copy, and campaign structures Monitor daily performance and proactively flag issues and opportunities

Reporting & Communication

Support performance reporting with clear insights and optimization notes

Communicate performance drivers and learnings to account managers and leads Stay current with platform updates, best practices, and new features

What We're Looking For

Must-Haves

2–4 years of hands-on paid media experience Agency background is required - you've managed multiple client accounts simultaneously Solid working knowledge of both Meta Ads and Google Ads Experience running campaigns across tech, SaaS, eCommerce, health, or similar verticals Comfortable executing from strategic direction while contributing your own optimization thinking Data-driven, detail-oriented, and self-directed Fluent English, written and verbal Comfortable working independently in a fully remote environment

Strong Signals

Has managed $20K–$200K+ in monthly ad spend across multiple accounts

Has executed creative testing processes and can brief creative teams effectively Experience in telehealth, health & wellness, DTC Comfortable with GA4, Looker Studio, and conversion tracking setup Looking to grow into a senior role and takes ownership seriously

You're Not The Right Fit If

You've only ever managed one channel

You haven't worked in an agency environment You need constant direction to execute campaigns You've never managed more than one or two accounts at a time You treat reporting as pulling numbers rather than communicating what they mean

Nice to Have

Experience executing Email/SMS platforms (Klaviyo, Customer IO, Omnisend)

Genuine excitement about the health and wellness space - you follow the industry, care about the brands, and want to work on products that actually impact people's health Familiarity with CRO, landing page testing, and experimentation frameworks Experience with UGC creative workflows and performance creative strategy Direct exposure to patient acquisition, telehealth, or regulated health verticals

What We Offer

$65,000 – $85,000 CAD annually, based on experience 2 weeks paid time off starting in your first year Fully remote, globally distributed team Clear growth path toward Senior Roles Exposure to high-spend, high-growth health and wellness client accounts Direct collaboration with senior marketers, creative leads, and account managers Work alongside operators and alumni from Meta and Tesla Please note: We do not currently offer health benefits. Candidates must provide their own equipment and tech setup.

Hiring Process

Application Review - We'll review your background and account experience

First Interview - Intro call covering your experience, channel depth, and agency background Second Interview -Deeper conversation with a senior team member or the CEO Third Interview - A deep dive into your platform expertise and the real results you've driven

Apply now and help scale great companies through performance-driven marketing.

About Roveia Health

Marketing Services
11-50 employees

Growth for Health Brands

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