Senior Account-Based Marketing Manager, Canada Strategic Customer and Partner Marketing
Top Benefits
About the role
Description Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Build and maintain strong relationships with sales teams to understand strategic priorities and translate them into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Create and implement multi-channel programs with precision (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
A day in the life
Success Measures
- Pipeline influence and revenue contribution from ABM accounts
- Account engagement metrics and program ROI
- Sales team satisfaction scores
- Program execution quality and timeliness
- Process improvement and best practice contributions
About The Team About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 9+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross functional marketing programs
- Experience in a business-to-business (B2B) environment, high-tech products/services
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
Preferred Qualifications
- Experience working with industry tools including Salesforce, Marketo, and online analytics packages
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company
-
Amazon Web Services Canada, Inc.
Job ID: A3131829
About Amazon Web Services (AWS)
Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.
Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.
Senior Account-Based Marketing Manager, Canada Strategic Customer and Partner Marketing
Top Benefits
About the role
Description Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Build and maintain strong relationships with sales teams to understand strategic priorities and translate them into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Create and implement multi-channel programs with precision (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
A day in the life
Success Measures
- Pipeline influence and revenue contribution from ABM accounts
- Account engagement metrics and program ROI
- Sales team satisfaction scores
- Program execution quality and timeliness
- Process improvement and best practice contributions
About The Team About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 9+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross functional marketing programs
- Experience in a business-to-business (B2B) environment, high-tech products/services
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
Preferred Qualifications
- Experience working with industry tools including Salesforce, Marketo, and online analytics packages
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company
-
Amazon Web Services Canada, Inc.
Job ID: A3131829
About Amazon Web Services (AWS)
Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.
Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.