ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Associate Director, Lead Generation & Event Marketing.

Description of the Position

The Associate Director, Lead Generation & Event Marketing is accountable for driving growth through integrated, full‑funnel marketing strategies that convert moments of interest into long‑term donor relationships. This role leads the program strategy, planning, and execution of mass‑audience lead generation and peer‑to‑peer event marketing, ensuring programs are donor‑centric, performance‑driven, and aligned to the Foundation’s revenue and engagement goals.

At this level, the focus is on setting direction for your team; establishing marketing plans; closely over-seeing your team’s day-to-day execution against the plan; crafting and recommending strategic trade‑offs and points of view; and leading your team, cross-functional partners and vendors.

The successful candidate will oversee lead generation and the event portfolio, which may change or shift depending on business priorities.

Key Responsibilities

Portfolio Strategy & Growth Leadership

• Own the end to end marketing program strategy for lead generation and peer to peer event programs, including acquisition, conversion, and retention.
• Translate marketing objectives into clear portfolio strategies, annual plans, KPIs, and financial models.
• Identify opportunities to optimize the donor journey across channels and touchpoints to create an excellent donor experience and to maximize lifetime value.

Integrated Marketing & Campaign Leadership

• Lead the development and execution of integrated marketing campaigns across digital, social, email, direct mail, and other relevant channels.
• Oversee campaign briefing, creative development, deployment, testing, and post campaign performance analysis.
• Ensure messaging and channel strategy are aligned to donor needs, program objectives, and brand standards.

Event & Participant Journey Marketing

• Oversee all peer to peer and special event marketing, with a strong focus on participant experience, conversion, and revenue growth.
• Guide optimization of participant acquisition, onboarding, engagement, and stewardship journeys.
• Partner with internal teams and vendors to ensure seamless execution and continuous improvement.

Lead Generation Strategy

• Oversee lead generation strategy to drive acquisition of new Legacy Giving prospects across priority campaigns and channels.
• Own performance of lead generation initiatives, using data and insights to improve quality, conversion, long-term value and cost efficiency.
• Enable a closed-loop lead management process, from lead handoff through follow-up and reporting.

Performance Management & Optimization

• Establish, monitor and socialize performance metrics, dashboards, and reporting to assess campaign and program health.
• Use insights to make data informed decisions, course correct in flight, and inform future planning.
• Partner closely with cross-function teams, including Brand, Donor Experience, and Event Logistics to ensure measurement and deliverables align to broader Foundation guidelines and best practices.
• Partner closely with Analytics and BI teams to strengthen measurement and learning agendas.

Budgets & Financial Oversight

• Own program budget planning and oversight across assigned campaigns and products, ensuring alignment with strategic priorities and revenue objectives.
• Develop and manage annual and campaign-level budgets, including agency, production, media, and operational costs.
• Monitor budgets throughout the campaign lifecycle, proactively identifying risks, variances, and opportunities for reallocation.

People & Partner Leadership

• Lead, coach, and develop a high performing team, setting clear expectations, fostering accountability, and communicating performance strengths and opportunities.
• Provide strategic direction to agencies and external partners, ensuring strong governance, timelines, and ROI.
• Build and foster collaborative relationships, and act as a trusted cross functional partner with Marketing colleagues, Brand & Communications, Philanthropy, Finance, Legal, Operations, Donor Care, and Donor Experience teams (SDR, Event Logistics, Donor Experience Planning).

Qualifications

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• 7+ years of progressive marketing experience, with demonstrated leadership in integrated, performance driven marketing.

• Experience leading complex portfolios, managing teams, and working with external agencies.

• Strong strategic thinking, analytical capability, and comfort making recommendations and trade offs in a fast paced environment.

• Proven ability to connect marketing strategy to revenue outcomes and donor experience.

• Experience managing campaign and program budgets, including forecasting, monitoring spend, and optimizing investment across channels and partners.

• Proven ability to build and sustain strong, collaborative working relationships across cross-functional teams, senior stakeholders, and external partners.

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package

Expected Hiring Salary Range: $99, 297.00 – $124,121. 00; with the ability to progress to a maximum of $142,739.00. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Associate Director, Lead Generation & Event Marketing

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a modified benefit package which includes health (drugs, paramedical, vision coverage) and dental coverage.

Position Status: Temporary Full-Time Contract (18 months)

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

Date Posted: March 27, 2026

Deadline: April 2, 2026

Screening and interviews may begin prior to the posting close date. We encourage early applications

How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers

Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at: recruitment@sickkidsfoundation.com