About Sofistic.AI

Sofistic.AI is a Montreal-based WealthTech company building a modern wealth management platform for financial institutions and family offices. Our mission is to help advisors and investment teams make more informed, visual, and timely decisions through a unified portfolio view, AI-powered tools, and a modern digital experience designed to simplify complexity.

The Role

We're hiring a versatile marketing and brand designer to own how Sofistic.AI shows up in the market — visually, digitally, and narratively. This is a hands-on role covering the full creative and demand-generation surface: brand identity, website, sales collateral, pitch decks, and digital marketing (SEO, SEM, and paid channels). You'll work closely with leadership and sales to ensure everything we put in front of prospects and clients reflects the quality and sophistication of the product.

We're open to fractional or full-time — the right structure depends on the person and scope. If you're fractional, you should have bandwidth to be a genuine partner, not a vendor.

Key Responsibilities

• Own and evolve the Sofistic.AI brand system — visual identity, voice, design standards — ensuring consistency across every touchpoint
• Lead a website revamp from strategy through execution (copy direction, design, and coordination with development if needed)
• Design and maintain sales and marketing collateral: pitch decks, one-pagers, case studies, and product sheets
• Create motion and static assets for digital channels — LinkedIn, Google Ads, email
• Own SEO end-to-end: site architecture, on-page optimization, keyword strategy, content briefs, backlink strategy, and performance tracking
• Plan, launch, and optimize SEM campaigns (Google Ads, LinkedIn Ads); own bidding strategy, ad copy, landing page alignment, and ROI reporting
• Identify and pursue additional demand-generation channels relevant to the wealth management and fintech buyer (content syndication, review platforms, niche directories, etc.)
• Partner with sales and leadership on high-stakes presentation design (investor decks, enterprise proposals)
• Use AI tools (Claude, Midjourney, or equivalent) fluently to accelerate production without sacrificing quality
• Maintain a scalable asset library and design system that the team can self-serve from

Who You Are

• 4–7+ years spanning brand/marketing design and digital marketing — with a portfolio that shows range across visual, web, and performance
• Proficient across the standard stack: Figma (or equivalent), Adobe Creative Suite, and at least one website platform (Webflow, Framer, or similar)
• Hands-on with SEO: you've owned keyword strategy, technical audits, content optimization, and can read a Search Console report and act on it
• Hands-on with SEM: you can build, manage, and optimize paid search and social campaigns yourself — not just brief an agency
• Familiar with analytics and attribution: GA4, Google Search Console, and at least one SEO tool (Ahrefs, Semrush, or equivalent)
• AI-native: you actively use tools like Claude, ChatGPT, Midjourney, or equivalent to accelerate and enhance your work — a real force multiplier, not a novelty
• Equally comfortable with brand strategy as with pixel-level execution — you can write a creative brief and ship the final asset
• Comfortable working in a lean, fast-moving environment where you own the output end-to-end
• Strong communicator with senior stakeholders; you can explain decisions and take direction without ego
• Fluent in English and French (spoken and written)
• Montreal-based; hybrid availability

Bonus:

experience in fintech, SaaS, or financial services; familiarity with HubSpot or Salesforce; motion design or video editing skills; experience with B2B content marketing or thought leadership programs

Why Join Sofistic.AI

• Direct influence on brand and market presence at a critical growth stage
• Close collaboration with leadership — fast decisions, real autonomy
• A focused, execution-driven team solving real problems in wealth management