Who you are

• Thriving in a Fast-Paced Environment: Adapt to a fast-paced and constantly changing environment, where continuous learning and quick iteration are essential
• This role is ideal for someone who thrives on tackling complex challenges at scale and is excited by the opportunity to make a substantial impact on the business
• 5+ years of product management experience
• Ability to develop and execute a strategic vision for leveraging machine learning to optimize incentive programs
• This includes setting clear goals, defining key performance metrics, and aligning the team around a shared vision
• Strong analytical and communication skills including the ability to define and unpack multiple inter-related metrics, and clearly communicate the outcomes to both technical and non-technical audiences
• Demonstrated leadership skills with the ability to take full ownership of projects
• This includes driving significant increases in key metrics while maintaining or reducing the budget, and ensuring projects are delivered on time and within scope
• Direct experience driving results with machine learning partners

What the job involves

• We are seeking a Senior Product Manager to own the delivery of hundreds of millions of dollars in incentive spend
• This PM will be responsible for optimizing our incentive programs to generate the most ROI for the business while protecting the user experience by only showing customers the most relevant offers
• You will work in collaboration with engineering, machine learning, data science, and cross functional teams across the company, to deliver solutions that allow us to improve efficiency, build new capabilities to hit strategic goals and push the boundaries of Machine Learning to drive customer value
• This is a unique opportunity to have end to end ownership of a critical portfolio for the company that is core to our growth
• Instacart’s Lifecycle Experience Product team is responsible for driving more user engagement on our platform via the ideation and delivery of delightful consumer experiences
• The team owns lifecycle growth – helping new users form habits on our platform, encouraging existing users to try new use cases and product types, and highlighting valuable features to all users who aren’t taking advantage of them (e.g. membership in our IC+ subscription program, discounts from retailer loyalty programs, etc)
• Leverage Machine Learning Models: Design, implement, and iterate on machine learning models to optimize the effectiveness and efficiency of various incentive programs, ensuring they drive user engagement, retention, and overall growth
• Cross-Functional Collaboration: Work closely with data science, engineering, and marketing teams to develop and refine incentive strategies, ensuring they are targeted effectively and deliver measurable business outcomes
• Strategic Incentive Management: Continuously experiment with and analyze incentive offers, such as discounts, credits, and promotions, to maximize their impact on key performance metrics like incremental Gross Transaction Value (iGTV) and Return on Ad Spend (iROAS)
• Ownership and Impact: Take full ownership of incentive efficiency projects, driving significant increases in key metrics while maintaining or reducing the budget

Benefits

• Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
• Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
• Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
• Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
• Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
• Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
• Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
• Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
• Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.