Company Description Kapil Guru is a game-changing online learning platform that connects mentors and learners through live virtual classes. By focusing on real-time interaction, the platform makes learning and earning more engaging and impactful for both tutors and students. Educators, trainers, and coaches can significantly expand their reach and income, with the opportunity to retain up to 90% of their earnings as revenue share. Learners receive course completion certificates and gain access to unlimited job openings through free placement assistance. Kapil Guru is committed to matching learners with the right mentors and enabling skill mastery in a dynamic live environment. Role Description The Global Performance Marketing Specialist (Google Ads | Ecommerce | High Budget Scaling) is a remote, contract role responsible for driving customer acquisition and revenue growth through advanced performance marketing strategies. Day-to-day tasks include planning, launching, and optimizing high-budget Google Ads campaigns across search, shopping, display, and video, with a strong focus on ecommerce performance. The specialist will manage campaign structures, bidding strategies, audience segmentation, and creative testing to improve ROAS, conversion rates, and overall campaign efficiency. This role involves analyzing market trends and performance data, preparing clear reports, and collaborating with internal stakeholders to align marketing initiatives with business goals. The specialist will continuously test new growth opportunities, refine targeting, and ensure adherence to platform policies and brand guidelines.

Qualifications

Candidates should possess strong Communication skills to collaborate effectively with cross-functional teams and present performance insights clearly. Candidates should possess International Marketing skills to plan and execute campaigns across multiple regions, markets, and cultures. Candidates should possess Market Research skills to analyze audience behavior, competition, and trends that inform high-impact campaign strategies. Candidates should possess Marketing and Sales skills to align performance campaigns with funnel goals, revenue targets, and customer lifecycle strategies. Proven experience managing high-budget Google Ads and ecommerce campaigns, with a track record of improving ROAS and scaling profitable campaigns. Strong analytical skills with proficiency in tools such as Google Analytics, Google Tag Manager, and data visualization or reporting platforms. Experience with remarketing, audience building, and conversion rate optimization; familiarity with other paid channels (Meta, YouTube, etc.) is an advantage. Ability to work independently in a remote setting, manage multiple campaigns and deadlines, and adapt quickly to changing priorities. Relevant degree or professional certifications in Marketing, Business, or a related field, or equivalent practical experience.

Project Information

Duration: 6 months Project Budget: $700,000 - $1,000,000 USD Monthly Fixed Salary: $3,000 - $6,000 USD Bonus: Attractive performance-based commission

Candidate Requirements

Proficient in Google Ads and paid media channels Ability to effectively manage large budgets Experience in scaling and optimizing campaigns in international markets Clear and proactive communication skills

Apply today — We look forward to connecting with you!