Product Manager - Frangrance
About the role
CONTEXT
- Take charge of product launch, brand campaign, regular franchise management and other operational affairs, in order to achieve sales target, and build brand image.
- Take responsibility for total Guerlain fragrance category, including mainstream, exclusive and exceptional pieces.
MAIN TASKS
Product launch and brand campaign:
- Create product unique selling point and develop communication angles based on well understanding of consumer insight and market trend.
- Communication with global team on campaign plan and review.
- Work with creative agency to deliver local campaign assets.
- Create copies and claims with the validation from local RA.
- Closely work with cross functions on comprehensive launch/campaign plan.
- Lead novelty FCST, both for sellable product and testers/samples. HP application status follow-up and channel allocation.
- Track novelty performance and develop campaign review.
- Special fragrance project follow-up, including local filling project and bespoke etc.
Regular franchise management:
- Monthly work on product FCST. Closely work with forecasting team and logistic team on supply and local stock.
- Product pricing with solid rationale based on understanding of franchise pricing strategy.
- Product assortment and performance review and product whole life-circle management, including launch, upgrade, re-formula and discontinue.
- Develop yearly set plan to support promotion for each channel. Local set request to HQ for validation. Precise plan for components supplies and local assembling to meet sell-in plan.
- Close work with cross functions (TM, VM, media, social, PR, training etc.)
- Work with channels (DS, Boutique, Sephora and Ecommerce) to create solid building block on franchise based on understanding of channels.
- Support regular business review and prepare for regular meeting decks.
- Frequently observe fragrance market and key competitors. Prepare for analysis of Beauty research and competitors’ studies.
- Lead communication with global team.
- Lead fragrance team on regular applications on internal system (RA, Item-master, Agora, NPR set etc.)
Qualifications & Skills
- Fluent in Mandarin and English, in both written and oral communication
- French is nice to have
- Bachelor’s degree or above
- At least 5 years working experience in cosmetic marketing. Fragrance category experience is nice to have
- Good excel and PPT skill
- Good presentation skill.
- Strategic thinking and strong data analysis ability
KEY COMPETENCIES
- Patient & positive
- Good communication and interpersonal skills
- Integrity and trust
- Drive for results
- Learning on the fly
- Sense of beauty
- Strong sense of responsibility
- Entrepreneurial spirit, open-minded, passionate about teamwork
About Guerlain
Welcome to Guerlain, House of Wonders.
Since 1828, Guerlain has always been about revealing wonders – through the crafting of exceptional, audacious fragrances and beauty creations, but also through the development of exceptional, audacious talents.
Through all our products, experiences and commitments, we look ahead and embrace the Art of creating endless wonders of beauty that are ever more respectful of nature and the world's diversity. For our customers and for generations to come.
Guerlain is the House of Wonders.
Animated by a timeless soul our House is more than just a simple brand. We are a place of transmission. We are a destination for talents.
At Guerlain, our teams don’t just come to work. They come to imagine, invent, create, craft, learn, sublimate… They come to reveal wonders.
At the crossroad of luxury, sustainability and art, our collective quest is running at a fast pace.
Come help us craft, elevate and accelerate our future. We’ll do the same to yours.
Our commitment to you is to create an environment in which you will be empowered and grow as a professional, individual and citizen.
You reveal the wonder in us. We reveal the wonder in you.
Together, we...
1/ INVENT BEAUTY'S NEXT WONDERS Working at Guerlain is shaping beauty ahead of time.
2/ IMAGINE A MORE BEAUTIFUL WORLD Working at Guerlain is protecting and transmitting the world’s beauty to the next generations.
3/ ELEVATE ALL OF BEAUTY'S HIGH ARTS Working at Guerlain is defining the codes or ultimate Beauty.
4/ REVEAL LIMITLESS BEAUTY, INSPIRED BY THE WORLD'S DIVERSITY Working at Guerlain is unleashing your full potential to reveal your uniqueness.
5/ COMPOSE YOUR FUTURE'S UNIQUE FORMULA Working at Guerlain is driving your own path while activating a limitless playground.
Product Manager - Frangrance
About the role
CONTEXT
- Take charge of product launch, brand campaign, regular franchise management and other operational affairs, in order to achieve sales target, and build brand image.
- Take responsibility for total Guerlain fragrance category, including mainstream, exclusive and exceptional pieces.
MAIN TASKS
Product launch and brand campaign:
- Create product unique selling point and develop communication angles based on well understanding of consumer insight and market trend.
- Communication with global team on campaign plan and review.
- Work with creative agency to deliver local campaign assets.
- Create copies and claims with the validation from local RA.
- Closely work with cross functions on comprehensive launch/campaign plan.
- Lead novelty FCST, both for sellable product and testers/samples. HP application status follow-up and channel allocation.
- Track novelty performance and develop campaign review.
- Special fragrance project follow-up, including local filling project and bespoke etc.
Regular franchise management:
- Monthly work on product FCST. Closely work with forecasting team and logistic team on supply and local stock.
- Product pricing with solid rationale based on understanding of franchise pricing strategy.
- Product assortment and performance review and product whole life-circle management, including launch, upgrade, re-formula and discontinue.
- Develop yearly set plan to support promotion for each channel. Local set request to HQ for validation. Precise plan for components supplies and local assembling to meet sell-in plan.
- Close work with cross functions (TM, VM, media, social, PR, training etc.)
- Work with channels (DS, Boutique, Sephora and Ecommerce) to create solid building block on franchise based on understanding of channels.
- Support regular business review and prepare for regular meeting decks.
- Frequently observe fragrance market and key competitors. Prepare for analysis of Beauty research and competitors’ studies.
- Lead communication with global team.
- Lead fragrance team on regular applications on internal system (RA, Item-master, Agora, NPR set etc.)
Qualifications & Skills
- Fluent in Mandarin and English, in both written and oral communication
- French is nice to have
- Bachelor’s degree or above
- At least 5 years working experience in cosmetic marketing. Fragrance category experience is nice to have
- Good excel and PPT skill
- Good presentation skill.
- Strategic thinking and strong data analysis ability
KEY COMPETENCIES
- Patient & positive
- Good communication and interpersonal skills
- Integrity and trust
- Drive for results
- Learning on the fly
- Sense of beauty
- Strong sense of responsibility
- Entrepreneurial spirit, open-minded, passionate about teamwork
About Guerlain
Welcome to Guerlain, House of Wonders.
Since 1828, Guerlain has always been about revealing wonders – through the crafting of exceptional, audacious fragrances and beauty creations, but also through the development of exceptional, audacious talents.
Through all our products, experiences and commitments, we look ahead and embrace the Art of creating endless wonders of beauty that are ever more respectful of nature and the world's diversity. For our customers and for generations to come.
Guerlain is the House of Wonders.
Animated by a timeless soul our House is more than just a simple brand. We are a place of transmission. We are a destination for talents.
At Guerlain, our teams don’t just come to work. They come to imagine, invent, create, craft, learn, sublimate… They come to reveal wonders.
At the crossroad of luxury, sustainability and art, our collective quest is running at a fast pace.
Come help us craft, elevate and accelerate our future. We’ll do the same to yours.
Our commitment to you is to create an environment in which you will be empowered and grow as a professional, individual and citizen.
You reveal the wonder in us. We reveal the wonder in you.
Together, we...
1/ INVENT BEAUTY'S NEXT WONDERS Working at Guerlain is shaping beauty ahead of time.
2/ IMAGINE A MORE BEAUTIFUL WORLD Working at Guerlain is protecting and transmitting the world’s beauty to the next generations.
3/ ELEVATE ALL OF BEAUTY'S HIGH ARTS Working at Guerlain is defining the codes or ultimate Beauty.
4/ REVEAL LIMITLESS BEAUTY, INSPIRED BY THE WORLD'S DIVERSITY Working at Guerlain is unleashing your full potential to reveal your uniqueness.
5/ COMPOSE YOUR FUTURE'S UNIQUE FORMULA Working at Guerlain is driving your own path while activating a limitless playground.