Top Benefits
About the role
Who you are
- This temporary role will require a mix of creative and performance marketing experience
- The ideal candidate has experience in the mobile game industry, a working knowledge of the levers that drive creative KPI improvement in user acquisition campaigns, and an understanding of the F2P mobile games business
- If you can commit to a vision for a creative strategy that innovates beyond optimization, favors the discovery of new practices over best practices, and is informed by historical data and competitive research, then please continue reading!
What the job involves
- Zynga is looking for a Contractor to join our global marketing team for 4 months to drive User Acquisition creative strategy across our portfolio of live games: Words with Friends, Zynga Poker, Harry Potter: Puzzles & Spells, Game of Thrones: Legends & more!
- Per - Cadence (6 weeks):
- Analyze UA creative performance and competitor creative trends to develop insights and identify opportunities that can be used to improve creative KPIs
- Lead creative planning discussions and decision-making
- Align with Product Marketing, ASO, and Product stakeholders to identify opportunities that benefit from UA creative support
- Collaborate with art leads to develop concepts that explore creative opportunity spaces
- Review and guide briefing with feedback specifically aimed at ensuring ads effectively execute against strategic objectives
- Define KPI targets for creative initiatives
- Ensure timely delivery of new creatives to UA
- Monthly:
- Provide updates to cross-functional stakeholders on UA creative strategy and production
- Package past work into digestible case studies that level up team-wide creative knowledge
- Guide and feedback monthly competitor research projects produced by Art teams
- Weekly:
- Attend meetings with UA, Art, Production, & Analysts to track production, UA performance, and creative needs/priorities
- Ad-Hoc:
- Lead creative strategy & production initiatives from conception to completion outside the scope of normal creative production
- Identify and implement process improvements across creative planning functions
- Define creative reporting needs
Benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
About Zynga
Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc.
With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™ and Zynga Poker™.
Top Benefits
About the role
Who you are
- This temporary role will require a mix of creative and performance marketing experience
- The ideal candidate has experience in the mobile game industry, a working knowledge of the levers that drive creative KPI improvement in user acquisition campaigns, and an understanding of the F2P mobile games business
- If you can commit to a vision for a creative strategy that innovates beyond optimization, favors the discovery of new practices over best practices, and is informed by historical data and competitive research, then please continue reading!
What the job involves
- Zynga is looking for a Contractor to join our global marketing team for 4 months to drive User Acquisition creative strategy across our portfolio of live games: Words with Friends, Zynga Poker, Harry Potter: Puzzles & Spells, Game of Thrones: Legends & more!
- Per - Cadence (6 weeks):
- Analyze UA creative performance and competitor creative trends to develop insights and identify opportunities that can be used to improve creative KPIs
- Lead creative planning discussions and decision-making
- Align with Product Marketing, ASO, and Product stakeholders to identify opportunities that benefit from UA creative support
- Collaborate with art leads to develop concepts that explore creative opportunity spaces
- Review and guide briefing with feedback specifically aimed at ensuring ads effectively execute against strategic objectives
- Define KPI targets for creative initiatives
- Ensure timely delivery of new creatives to UA
- Monthly:
- Provide updates to cross-functional stakeholders on UA creative strategy and production
- Package past work into digestible case studies that level up team-wide creative knowledge
- Guide and feedback monthly competitor research projects produced by Art teams
- Weekly:
- Attend meetings with UA, Art, Production, & Analysts to track production, UA performance, and creative needs/priorities
- Ad-Hoc:
- Lead creative strategy & production initiatives from conception to completion outside the scope of normal creative production
- Identify and implement process improvements across creative planning functions
- Define creative reporting needs
Benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
About Zynga
Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc.
With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™ and Zynga Poker™.