Who you are

• 5+ years in marketing, GTM strategy, or innovation-focused roles in B2B or technical product environments
• Ability to independently lead experiments, incubate new programs, and influence teams to embrace innovative approaches
• Strong critical thinking and analytical skills; able to turn insights into actionable recommendations
• Self-starter with strong project management skills; able to drive initiatives without day-to-day oversight
• Creative, curious, and motivated by experimentation and “white-space” opportunities
• Familiarity with modern marketing tools and martech; able to quickly evaluate and adopt new technology

What the job involves

• We’re looking for a Marketing Innovation Manager to lead the exploration and incubation of new marketing initiatives, processes and programs
• In this cross-functional role, you’ll identify opportunities, pilot new ideas, and help shape the future of marketing at Elastic
• You’ll work closely with leadership and teams across the broader organization to test, refine, and scale innovative approaches that drive measurable impact
• Spot strategic opportunities to improve marketing initiatives, processes and programs across the marketing organization
• Evaluate emerging trends, channels, and tools to propose initiatives that could meaningfully increase engagement, efficiency, or ROI
• Define hypotheses, success metrics, and business impact for new ideas to be tested
• Design and run experiments to validate pilot & test key Initiatives
• Collect data, analyze results, and iterate on pilots to determine what works and what can be scaled
• Collaborate with Marketing Operations, Campaigns, Communications and other teams to ensure experiments complement existing workflows
• Partner with GTM teams to implement validated initiatives, ensuring successful integration into workflows
• Track performance and impact of scaled initiatives, demonstrating value and business outcomes
• Provide guidance, documentation, and best practices to enable teams to adopt and sustain new approaches

Benefits

• Toast to your health: Fully paid health coverage for you and your family, in many locations
• Craft your calendar: Flexible location and schedule for most roles
• Create space for you: Distributed by design workforce, plus generous number of vacation days each year
• Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits
• Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about
• Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent)