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Account Manager, Paid Search

WPP Media2 days ago
Toronto, Ontario
Senior Level
full_time

Top Benefits

Competitive medical insurance
Dental insurance
Vision insurance

About the role

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Role At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Account Manager, Paid Search

Position Summary

As the Paid Search Account Manager, you will be responsible for the day-to-day management of a client's digital paid search initiatives. This includes developing strategy and managing the execution of search marketing campaigns based on the client's business objectives.

Key Responsibilities

  • Create, manage and execute strategic digital marketing plans that meet client goals
  • Create, presents and gain client approval on insertion orders, campaign strategies and tactics
  • Oversee and deliver on Account Management business processes
  • Forecast, generate and maximize revenue opportunities with clients
  • Monitor, track, evaluate, report and optimize campaign performance to maximize client investment
  • Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status.
  • Scope and develop new business with companies looking to meet their marketing goals using search marketing
  • Build a solid partnership with your accounts media planners and the client services team, balancing each other’s expertise to find and develop practical ideas for future media growth, channel expansions or channel optimization
  • Maintain positive client relationships, expectations and communications with the assistance of internal resources
  • Coach and develop the team
  • Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts

What You Bring

  • A true cross channel marketer, with hands-on experience planning and buying across multiple platforms such as Google, Bing.
  • Google search fundamentals certification
  • 2-3 years of account/client management experience with complex paid /digital/ campaigns; multi-level sales/selling into accounts;
  • Track record of growing account scale and success, delivering great customer experiences through your working relationships on the client side
  • Technical and analytical mindset with demonstrated ability to use paid media strategy to complement owned and earned media campaigns and meet business objectives
  • Experience using all digital biddable platforms (Search: Google Ads, Microsoft Ads aka: Bing Ads) and analytical tools (Google Analytics)
  • High level of attention to detail and the ability to handle and prioritize multiple accounts
  • Ability to interact in a professional manner and deal with clients face-to-face in a fast-paced environment
  • High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
  • Desire to manage and mentor junior members of a team
  • Knowledge of French language is an asset

Nice-to-Haves

  • Additional Google Certifications in the digital marketing is an asset
  • Experience in managing Apple Search Ads
  • Knowledge and experience with the usage of scripts for automation within Google ads
  • Demonstrated previous leadership skills
  • Prior experience in an agency environment highly desired, who have experience in handling media partner representatives and participating on digital media publisher relationships

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

requisitionid:28838

About WPP Media

Media is changing. So are we.

We are WPP's global media collective, built for the AI era.

We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.