About the role
Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
About The Marketing Team We’re a team of growth marketers, channel strategists, and analysts responsible for scaling Thumbtack’s reach and driving measurable contribution to the business. We combine creativity with data rigor to design and optimize campaigns across paid and owned channels. Our team partners closely with Finance, Analytics, Creative, and Product to ensure every marketing dollar is invested effectively and contributes to long-term growth
About The Role As Group Manager, Media, you will own Thumbtack’s performance media portfolio across TV, CTV, Online Video, Audio, and emerging channels. You’ll define the long-term investment vision with a performance-first mindset, balancing local and national buys to maximize contribution. You’ll bring innovation through AI-driven automation, creative strategies that break through clutter, and advanced measurement frameworks to prove impact in an increasingly untrackable world. This role is highly visible, requiring strong executive influence and the ability to develop and lead senior media talent.
What you'll do
- Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
- Drive execution of the media roadmap, ensuring clear OKRs, test-and-learn agendas, and performance goals are defined, tracked, and met
- Define and evolve best practices, partnering with Finance and Data Science, to forecast, scenario plan, and model ROI tied directly to contribution
- Lead automation and infrastructure innovation at scale, driving adoption of AI-driven tools such as dynamic creative optimization, predictive bidding and advanced data integrations
- Develop creative/media integration strategies that cut through clutter and drive measurable results
- Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions
- Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
- Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence
In order to be successful, you must bring
- Significant experience leading large-scale performance and multi-channel media portfolios
- Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting
- Deep expertise in automation, infrastructure, and AI-driven optimization, along with advanced measurement frameworks such as MMM, incrementality, and portfolio modeling
- Strong strategic and analytical skills, with the ability to translate complex data into clear business insights, decisions, and long-term direction
- Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for growth strategies
- Demonstrated ability to build, lead, and develop senior talent, fostering a culture of collaboration, accountability, and innovation
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.
About Thumbtack
We’re Thumbtack, a technology company helping millions of people confidently care for and improve their homes. Our homeowners get personalized guidance on what to do and when to do it as well as who to hire from our growing community of 300,000 local service businesses. Every day in every county of the U.S., people turn to Thumbtack to complete small fixes, routine maintenance, and major improvements. With 11 million 5-star projects and counting, we empower homeowners to take control and local businesses to grow.
Bringing the $600 billion+ home services industry online, Thumbtack is a technology leader creating a new era of home care. Working at Thumbtack means being part of a dynamic culture built on integrity, inclusion, and authenticity—where our leaders listen to feedback and take action. We’ll equip you to do the best work of your career, give you the flexibility to live wherever you want, and treat you like you’re our greatest asset because you are. If making an impact and the chance to do good inspires you, join us! Imagine what we’ll build together.
Please be advised: Thumbtack's Recruiting team will only communicate with active candidates from Thumbtack LinkedIn verified accounts.
About the role
Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
About The Marketing Team We’re a team of growth marketers, channel strategists, and analysts responsible for scaling Thumbtack’s reach and driving measurable contribution to the business. We combine creativity with data rigor to design and optimize campaigns across paid and owned channels. Our team partners closely with Finance, Analytics, Creative, and Product to ensure every marketing dollar is invested effectively and contributes to long-term growth
About The Role As Group Manager, Media, you will own Thumbtack’s performance media portfolio across TV, CTV, Online Video, Audio, and emerging channels. You’ll define the long-term investment vision with a performance-first mindset, balancing local and national buys to maximize contribution. You’ll bring innovation through AI-driven automation, creative strategies that break through clutter, and advanced measurement frameworks to prove impact in an increasingly untrackable world. This role is highly visible, requiring strong executive influence and the ability to develop and lead senior media talent.
What you'll do
- Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
- Drive execution of the media roadmap, ensuring clear OKRs, test-and-learn agendas, and performance goals are defined, tracked, and met
- Define and evolve best practices, partnering with Finance and Data Science, to forecast, scenario plan, and model ROI tied directly to contribution
- Lead automation and infrastructure innovation at scale, driving adoption of AI-driven tools such as dynamic creative optimization, predictive bidding and advanced data integrations
- Develop creative/media integration strategies that cut through clutter and drive measurable results
- Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions
- Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
- Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence
In order to be successful, you must bring
- Significant experience leading large-scale performance and multi-channel media portfolios
- Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting
- Deep expertise in automation, infrastructure, and AI-driven optimization, along with advanced measurement frameworks such as MMM, incrementality, and portfolio modeling
- Strong strategic and analytical skills, with the ability to translate complex data into clear business insights, decisions, and long-term direction
- Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for growth strategies
- Demonstrated ability to build, lead, and develop senior talent, fostering a culture of collaboration, accountability, and innovation
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.
About Thumbtack
We’re Thumbtack, a technology company helping millions of people confidently care for and improve their homes. Our homeowners get personalized guidance on what to do and when to do it as well as who to hire from our growing community of 300,000 local service businesses. Every day in every county of the U.S., people turn to Thumbtack to complete small fixes, routine maintenance, and major improvements. With 11 million 5-star projects and counting, we empower homeowners to take control and local businesses to grow.
Bringing the $600 billion+ home services industry online, Thumbtack is a technology leader creating a new era of home care. Working at Thumbtack means being part of a dynamic culture built on integrity, inclusion, and authenticity—where our leaders listen to feedback and take action. We’ll equip you to do the best work of your career, give you the flexibility to live wherever you want, and treat you like you’re our greatest asset because you are. If making an impact and the chance to do good inspires you, join us! Imagine what we’ll build together.
Please be advised: Thumbtack's Recruiting team will only communicate with active candidates from Thumbtack LinkedIn verified accounts.