Purpose of Position In this new role reporting to the National Account Manager -Sales, you will be responsible for driving sales and new business development efforts across multiple channels, to increase sales among existing and new customers/retailers in Canadian and US markets. Primary emphasis on online retail channel management along with focus within mass, grocery and pet retail chains. In this highly analytical role, you will develop national online account tactics and optimize advertising, improve product visibility, and develop e-commerce strategies that drive measurable results. Account Management coverage will extend into mass, grocery and pet retail chains where you will build/enhance strong customer relationships and provide strategic and operational day-to-day leadership in support of assigned customers. You will deliver results by influencing and working cross-functionally, building and maintaining effective customer relationships and by generating, qualifying and closing new business leads across an assigned region. Primary Responsibilities:

• Demonstrate and uphold RNF Pet Inc. Core Values.

• Establish respect and confidence with customers. Build and strengthen business relationships with customer and distributor partners across multiple levels of customer organization.

• Develop and manage collaborative partnerships and ownership of annual joint business plans with a focus on the online channel combined with assigned customers within grocery, general merchandise and pet retailers.

• Educate customers, distributors, and sales agents on product attributes and benefits while displaying HUMILITY.

• Develop and drive strategic plans and initiatives to meet or exceed revenue goals. Have high engagement with distributors and customers to collaborate and partner during the planning process.

• Provide key inputs for demand planning - own the bottom-up forecast for the S&OP process for each account owned. Properly manage forecasting: analyze current sales figures, prepare and deliver quarterly and annual sales forecasts.

• Collaborate with internal teams to align online channel efforts with overall brand strategies Skills & Abilities

• Thorough understanding of current sales and business development concepts, techniques and best practices

• Trade Marketing/Financial Acumen

• Business Analytics

• Customer Specific Solutions

• Depth of Customer Knowledge

• Forging Strategic Partner Relations

• Industry Knowledge

• Influencing Through Communications Education & Qualifications

• University Degree in a Business-related discipline strongly preferred

• 3+ years of hands-on Amazon PPC experience managing Products, Brands, and Advertising campaigns.

• Expertise in Amazon Seller Central and Advertising Console (Amazon Ads)

• Strong analytical skills with ability to interpret data, draw insights, and make data-driven optimizations.

• Excellent communication skills.

• Proven ability to define Amazon PPC strategies and execute campaigns that drive measurable results.

• Experience with budget management, bid strategies, and conversion tracking.

• A proactive, problem-solving mindset with a passion for e-commerce and digital marketing.

• Previous experience with large national accounts considered an asset

• Creative, with a high level of initiative, tenacity and flexibility, a strong sense of urgency