Senior Marketing Manager - Digital & E-Commerce (18-month contract)

The Senior Marketing Manager, Digital & E-Commerce is responsible for overseeing and executing digital channel strategies and initiatives and enhance the perception of 7-Eleven and its owned brands among customers and Canadian consumers.

You will also lead cross-functional projects and expand digital programs in partnership with the US digital team to provide a superior experience for both customers and the team, enabling an accelerated digital transformation across Team Canada.

This role will be integral to 7-Eleven Canada’s growth in Canada. As a member of the Marketing, Communications and Digital leadership team, you will bring thought leadership, a passion for elevating the brand and customer experience, and the courage to challenge the status quo.

Responsibilities

• Develop and implement digital channel strategies, that support Marketing & Communications strategies, to drive traffic and increase conversions across all online channels– this includes owned channels such as website/SEO, app, e-mail, SMS, social media, and paid digital channels (including OLV, DOOH, SEM, influencers, paid social, digital TV, display ads)

• Oversee the creation, execution and analysis of digital campaigns that are aligned to integrated marketing campaigns and media mix, as defined by Marketing & Communications team.

• Develop and implement CRM and channel contact strategy that drives customer engagement and member loyalty.

• Responsible for overseeing journey mapping to enhance the online experience, making it user-friendly, and fully optimized to grow sales and conversions. Partner with in-store experience marketing team to create an omni-channel customer experience.

• Lead efforts to maximize value of e-commerce platforms 7-NOW and Third-Party Delivery (and Sev Merch and SpeakOut Wireless).

  • Expand growth opportunities by strengthening business relationships with Third Party, delivery partners and US teams.
  • Oversee P&L and financials to drive profitable delivery growth, influencing merchandising, marketing and store operations.
  • Lead digital product integration and strategically partner with US product team to enable digital transformation across the organization.

• Responsible for measuring success of digital and e-commerce channels and accountable for achieving KPI metrics and regularly reporting to leadership.

• Coaching and mentoring team, fostering a collaborative environment focused on growth and continuous improvement.

• Partners cross-functionally with Marketing & Communications, Loyalty, Merchandising, Operations, and US teams to grow on digital platforms.

• Oversee digital marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels.

• Monitors trends with emerging digital platforms and enables processes and technologies within function to achieve efficiencies.

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, Digital/E-Commerce, or Related Field.
• Minimum of 8+ years’ experience in digital marketing and e-commerce management, marketing, communications, or brand management, preferably in retail, convenience or QSR industry.
• Proven experience in developing and executing successful digital channel strategies and campaigns that have driven online sales, customer acquisition and member loyalty.
• Expertise in digital marketing channels such as SEM, SEO, e-mail, social media, and paid digital channels.
• Strong knowledge of e-commerce platforms and website & CRM management.
• Proficiency with monitoring and reporting on digital performance metrics and coaching team to course-correct, as necessary.
• Strong strategic thinking and business acumen, with ability to connect-the-dots and influence cross-functional leaders.
• Creative, results-driven, and highly organized, with ability to manage multiple projects simultaneously.
• Excellent leadership skills and ability to mobilize, coach and motivate teams, often within tight timelines.
• Able to quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.
• Exceptional written and verbal communication skills, with the ability to lead presentations with executives.
• Cooperative and collaborative with the ability to forge strong internal and external relationships.
• Ability to solve problems both independently and as part of a team through a structured approach.
• Strong understanding of digital marketing and emerging digital trends.
• Advanced experience managing budgets and resources effectively.

Salary range: CAD $100K – $130K, depending on experience and qualifications. This will be a hybrid role, with preference for candidates based in Vancouver or Toronto.

(This is an 18-month contract to backfill a maternity leave, with the possibility of extension)

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link*.*

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