Jobs.ca
Jobs.ca
Language
T&T Supermarket logo

Marketing Specialist (Marketing Automation)

Markham, ON
Senior Level
Full-Time

Top Benefits

Performance bonuses
Extended health, dental, vision coverage
Retirement benefit

About the role

The Opportunity

null

You Will

  • Own the end-to-end delivery of automated customer communication programs, including onboarding, retention, reactivation, and campaign-based journeys across EDM, SMS, and App Push channels. Take accountability for targeting accuracy, execution quality, and ongoing performance improvement.
  • Translate business and campaign objectives into clear, executable automation rules, including audience segmentation, trigger conditions, timing logic, and message sequencing.
  • Develop and maintain audience definitions and behavioral triggers in partnership with CRM/CDP and Analytics teams, ensuring data consistency, scalability, and reliability across systems.
  • Lead the coordination of segment-specific content execution, working with internal marketing, creative, and external partners to ensure messaging is aligned with brand standards and campaign goals.
  • Monitor and evaluate automation performance and customer engagement metrics, including open rates, CTR, conversion, and journey completion, using insights to drive structured optimization.
  • Apply A/B testing and controlled experimentation frameworks to continuously improve message effectiveness and journey design.
  • Manage communication cadence and contact frequency to avoid over-messaging, protect customer experience, and maintain long-term brand trust. Support marketing automation platform operations, including process documentation, data field governance, and execution best practices, to enable repeatable and scalable delivery models.

You Should Have / Be

  • Minimum of 5 years of experience in marketing automation, CRM, or digital lifecycle marketing, preferably in retail, e-commerce, or membership-based environments.
  • Bachelor’s degree in business, Marketing, Communications, Information Systems, or a related field.
  • Hands-on experience with marketing automation and CRM platforms (e.g. Chiefcloud, Salesforce Marketing Cloud, Braze, Adobe, SAP, HubSpot, or similar).
  • Strong understanding of audience segmentation, trigger-based journeys, and multi-channel messaging (EDM, SMS, App Push).
  • Strong analytical and organizational skills, with the ability to optimize journeys using performance data and manage multiple workflows in a fast-paced, cross-functional environment. Effective written and verbal communication skills for cross-functional collaboration and operational documentation.

This is an active job posting for a currently vacant position. We are recruiting to fill this role as part of our ongoing operational needs.

Benefits

  • Performance bonuses

  • Extended health/dental/vision care

  • Retirement benefit

  • Life/AD&D insurance

  • Paid vacation, sick, marriage, bereavement leaves

  • 10% in-store staff purchase discount

  • Subsidized staff meal

Shift

5-day work week (Monday to Friday), 9:00am – 5:30pm (Actual working hours may vary slightly by department, depending on operational needs.)

Safety Statement

Safety continues to be T&T Supermarket’s top priority. We’ve established health and safety policies and measures to ensure our Stores, Food Processing & Production Centres and Warehouse & Distribution are as safe as possible.

T&T Supermarket is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, gender identity, age, veteran status, non-disqualifying physical or mental disability, or any other applicable characteristics protected by law.

About T&T Supermarket

Retail
5001-10,000

T&T Supermarket Inc. was found in 1993 with two stores in BC. Since then, it has expanded rapidly to become Canada's largest Asian supermarket chain with 27 stores across the country: 12 in Metro Vancouver, 6 in Alberta, and 9 in Ontario (7 in GTA and 1 in Ottawa, 1 in Waterloo).

Similar jobs you might like