• Loopio is looking for a data-driven go-to-market leader to join the Marketing organization as Director, Performance Marketing. You’ll develop innovative programs and data-driven campaigns collaborating with brand, product marketing, content, digital, alliances, and RevOps
• You’ll be a key driver of our growth strategy, sitting at the intersection of marketing, sales, and revenue operations. Reporting to the Sr. Director, Growth, you’ll work closely with cross-functional partners
• Your primary focus will be to build and execute campaigns that fuel our pipeline and accelerate our mission of helping companies shine in every response
• Develop and own the demand-generation strategy, setting vision, goals, metrics, and roadmaps for multichannel campaigns (digital, events, paid media, partners, etc.)
• Lead the execution of integrated campaigns to attract, nurture, and convert prospects (awareness to MQL to SQL), collaborating closely with Content, Product Marketing, and Sales Development
• Partner with Sales Leadership and Revenue Operations for alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes
• Oversee marketing automation, CRM integration, attribution modelling, and analytics to measure performance, pipeline contribution, CPL/CPA, and optimize ROI continuously
• Manage budget, forecasting, and resource allocation for demand generation, optimizing spend across channels and geographies, and reporting results to senior leadership
• Lead, mentor, and build a high-performance demand generation/growth team, setting clear KPIs, driving process improvement, and fostering a culture of testing and learning
• Directly own the holistic growth engine, encompassing performance marketing (paid acquisition), and lifecycle marketing, setting the integrated growth standard
• Stay current on industry trends, emerging technologies (e.g., ABM, AI in marketing), and the competitive landscape to ensure differentiation and innovation in growth and acquisition strategies

Benefits

• Robust Health Benefits
• Extended Parental Leave
• Employee Stock Options
• Professional Mastery Budget
• Annual Company Retreat
• Generous Paid Time Off Program
• Remote Work Subsidies
• Team Socials- Proven track record of scaling demand-generation programs and consistently delivering aggressive growth targets in a B2B/SaaS environment
• You have an innate sense of urgency and accountability, and can model this tempo for your team and the broader organization
• Excellent cross-functional leadership, stakeholder management (especially with Sales/RevOps), and communication skills
• 10+ years in demand generation/acquisition marketing, with 5+ years in a B2B leadership role responsible for pipeline and revenue
• Deep analytical skills covering attribution, ROI, forecasting, performance optimization, and high fluency in metrics and funnels
• Strong knowledge of ABM, lead scoring, segmentation, and buyer-journey optimization
• Expertise in digital channels (paid media, SEO, email, etc.), marketing automation (HubSpot), and CRM platforms (Salesforce/HubSpot CRM)
• Enjoys leading from the front and raising the standard for execution in a scale-up environment
• If you’ve made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table
• Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we’ve created prompts in the application for you to share more about yourself