Role Summary As an Associate Lifecycle Marketing Manager, your mission is to own the strategy and execution of lifecycle marketing across email and SMS for a portfolio of high-growth eCommerce brands — while growing into a full client-facing strategist role.

We're looking for someone who is curious by default, thrives in fast-paced environments, and can turn data and client goals into clear, structured plans. You'll work closely with senior strategists, Content Strategists, and Designers to execute campaigns and flows that drive measurable retention outcomes. Curious about our impact? Check out our case studies on our website.

How This Role Fits Into The Team This is the first fully strategic role in the Arcady career path. You've graduated from execution — now you own the plan. You'll work directly alongside a Lifecycle Marketing Manager who mentors your strategic development, and you'll collaborate closely with the Content Strategist who owns day-to-day creative execution for your accounts. You own the strategy and the client relationship on your pod — the Content Strategist brings it to life through precise execution.

Key Responsibilities Core responsibilities Build and own campaign calendars across email and SMS for your client portfolio. Develop full-funnel flow strategies — welcome series, post-purchase, win-back, browse abandon, and loyalty flows. Support client communication: attend calls, prepare performance summaries, and translate goals into strategic recommendations. Own your accounts' retention roadmap across email, SMS, and loyalty initiatives under the guidance of your LMM. Team and campaign management Review final creative assets for clarity, brand alignment, and strategic fit before launch. Manage tasks and priorities in ClickUp, ensuring visibility and accountability across your pod. Coordinate with Content Strategists and Designers to keep campaigns on schedule and on-brief. Retention strategy and optimization Use Klaviyo to define segmentation logic, flow triggers, and campaign targeting. Monitor list health and manage deliverability proactively — open rates, domain reputation, list hygiene. Design and analyze A/B tests that generate compounding, account-level learnings. Track and report on performance metrics: open rate, click rate, placed order rate, and revenue attribution. Configure and maintain SMS platforms and ensure compliance with applicable standards.

Qualifications & Experience Required 1–2 years in email marketing, lifecycle strategy, or a related role — agency or brand-side. Hands-on experience with Klaviyo or a comparable ESP (Klaviyo strongly preferred). Working understanding of segmentation logic, flow strategy, and campaign performance metrics. Comfort with client-facing communication — calls, written updates, and performance reviews. Strong ownership mindset: you identify problems before they're flagged and you come with solutions. Attention to detail when reviewing copy, design assets, and campaign configurations. Preferred Familiarity with SMS platforms (Postscript, Attentive, or similar). Understanding of deliverability concepts — domain warm-up, bounce management, list hygiene. Background in eCommerce or DTC brands, with exposure to Shopify and its Klaviyo integration. Experience using ClickUp, Figma, and Slack in a professional setting.

Starting salary: $75,000 CAD