Job Title: IT Business Analyst – AdTech & Media Solutions

Type of Engagement: Full-Time / Contract Location: Remote

Role Summary

IT Business Analyst – AdTech & Media Solutions will act as the bridge between Ad Sales, Ad Operations, Media Research, Digital Advertising, Product, and Technology teams, driving the delivery of business-critical advertising and media technology solutions. While exposure to AI/ML-powered advertising solutions such as audience segmentation, campaign optimization, predictive analytics, and recommendation engines is beneficial, the primary responsibility is to ensure business requirements are accurately captured, validated, tested, and successfully delivered through the software development lifecycle (SDLC)

Responsibilities

Serve as the primary Business Analyst supporting Ad Sales, Ad Operations, Media Research, Digital Advertising, and Video Advertising business teams. Gather, analyze, document, and manage business, functional, and data requirements for enterprise AdTech and Media Technology platforms. Partner with business stakeholders to improve advertising workflows, campaign execution, audience management, inventory utilization, and monetization strategies. Translate business needs into functional specifications, process flows, user stories, acceptance criteria, and implementation documentation. Facilitate requirement gathering workshops, stakeholder meetings, backlog grooming sessions, and solution design discussions. Work closely with Product Managers, Software Engineers, QA teams, Ad Operations, and third-party vendors throughout the project lifecycle. Support implementation and enhancement of Ad Servers, OMS (Order Management Systems), Campaign Management Systems, Programmatic Advertising platforms, Audience Management Platforms, and Digital Media applications.

Preferred AdTech & Media Experience

Experience supporting Ad Sales, Digital Advertising, Video Advertising, Air-Time Sales, Audience Research, or Media Operations. Experience working with Ad Servers, Order Management Systems (OMS), Campaign Management Platforms, Programmatic Advertising, DSPs, SSPs, RTB, Audience Management Platforms (DMP/CDP), and Advertising Analytics.