About SJC

SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms. With significant reach and influence, SJC has proudly been recognized as one of Canada’s Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit www.stjoseph.com

SJC Media is the largest producer of magazines in Canada, with award-winning titles such as FASHION, Chatelaine, HELLO! Canada, Maclean’s, Today’s Parent, Toronto Life, Ottawa Magazine and Canadian Business .

FASHION is Canada’s leading destination for style, beauty, and luxury. Across print, digital, social, and experiential platforms, we connect with a highly engaged, fashion-forward audience.

We’re looking for a Digital and Social Editor to work on the brand’s end-to-end digital presence—driving audience growth, shaping our editorial voice across platforms, and translating fashion, culture, and commerce into compelling, high-performing content.

This is a highly hands-on role: equal parts strategist, editor and operator. You’ll manage the digital roadmap alongside day-to-day publishing across web social, and newsletters.

Role Overview

The Digital and Social Editor is responsible for defining how FASHION shows up online—what we cover, how we package it, and how we reach and grow our audience, in collaboration with the senior editorial team. You will contribute to the content strategy and execution across web, email, and social, using data, instinct, and deep fashion knowledge to drive performance.

You’ll also work closely with the editorial team to align digital output with print, tentpoles, and brand priorities, while continuously evolving our approach to platform-native storytelling, SEO, and emerging formats—including AI-enabled workflows.

Key Responsibilities

Digital Strategy & Editorial Leadership

• Help to lead FASHION’s digital content strategy across web, newsletters, and social
• Build and manage forward-looking content calendars that integrate editorial, print and commercial priorities
• Run digital pitch meetings and translate ideas into clear, actionable content plans
• Identify key fashion, celebrity and cultural moments and ensure timely, competitive coverage
• Maintain a distinct, elevated and on-brand voice across all digital platforms
• Oversee daily web publishing, homepage programming, and content optimization
• Edit and package stories for performance (headlines, decks, SEO, internal linking, recirculation)
• Monitor analytics to inform coverage decisions and content strategy
• Share regular performance insights and apply learnings to improve output
• Partner with product, SEO, and development teams to optimize site experience

Social Media & Audience Growth

• Oversee content calendars, publishing and platform-specific storytelling approaches
• Ideate, create, and/or approve social content (Reels, TikToks, carousels, Stories)
• Identify and execute on trend-driven, platform-native content opportunities
• Collaborate on cover launches, tentpoles and real-time event coverage

Newsletters & Email

• Write and edit key editions (including the Fashion FWD newsletter), ensuring a strong POV and content mix
• Optimize performance through testing (subject lines, formats, content balance)
• Track KPIs (open rate, CTR, conversions) and refine strategy accordingly

Content Creation & Multiplatform Storytelling

• Contribute to and edit digital content across formats, including features, quick hits, and service-driven stories
• Translate print content into compelling digital packages
• Produce or oversee video and social-first storytelling formats
• Be comfortable appearing on camera or directing talent when needed
• Work with SJC’s in-house video team on new series and video franchise ideation and execution

Operations, Workflow & AI Integration

• Allocate digital budgets and own vendor management
• Streamline editorial workflows across platforms, identifying efficiencies and reducing bottlenecks
• Integrate AI tools into content creation, packaging, analytics and workflow automation

Team Leadership & Development

• Manage freelancers and interns, fostering strong digital instincts and editorial judgment and providing clear feedback
• Collaborate cross-functionally with editorial, design, video and commercial teams
• Contribute to a culture of innovation, accountability and digital-first thinking

Brand Representation

• When needed, represent FASHION at industry events, press trips, and key cultural moments
• Build relationships with brands, PRs, creators, and industry stakeholders
• Contribute to broader brand initiatives, including print and experiential activations

Qualifications

• 5 years of experience in digital editorial, social media, or content strategy, ideally in fashion or lifestyle media
• Degree or diploma in Journalism, Communications or similar
• Proven track record of driving audience growth and engagement across digital platforms
• Deep understanding of fashion, beauty, pop culture and internet trends
• Strong editorial judgment and advanced writing/editing skills across formats
• Expertise in SEO, analytics, and performance-driven content strategy
• Hands-on experience with CMS platforms, social scheduling tools, and newsletter systems
• Experience using data tools to inform decision-making
• Experience managing or mentoring junior staff

Nice to Have

• On-camera or video hosting experience
• Experience with commerce/affiliate content
• Familiarity with A/B testing and growth experimentation
• Existing relationships within the fashion and media industry

If this sounds like you, we'd love to hear from you! Please include social links or a link to a portfolio in your application.

Why Join Us?

• Be part of a leading media brand with a strong presence in Canada and beyond.
• Work in a collaborative and innovative environment where creativity and initiative are valued

Benefits at SJC:

SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:

Health and Dental Benefits

• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees’ children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
• A Workplace Built for Everyone:

SJC Values

• Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
• Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
• Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
• Contribute to our community: We apply our resources and passions to make a difference – for people and our planet

Accommodations at SJC

SJC i s proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive. We're committed to creating inclusive and barrier-free recruitment processes and work environments. If you're contacted for an interview and require any accommodations to ensure a fair and equitable experience, please let our Human Resources team know. We'll handle any information you share with complete confidentiality.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.