Marketing Manager
About the role
Marketing Manager – Breast & Skeletal Health (Canada)
Location: Remote, Canada
Division: Breast & Skeletal Health
Reports to: National Business Manager BSHS Canada
Position Summary
The Marketing Manager for Breast & Skeletal Health in Canada is responsible for developing and executing strategic marketing initiatives that drive awareness, adoption, and growth of Hologic’s portfolio across breast imaging, biopsy, surgery and skeletal health solutions. This role partners closely with sales, clinical applications, medical affairs, and global marketing to deliver customer-focused programs that support healthcare providers in improving outcomes for women’s health.
The Marketing Manager will lead product positioning, demand generation, market development activities, and commercial launch readiness while ensuring alignment with Canadian regulatory and compliance requirements.
Key Responsibilities
Develop and execute integrated marketing strategies to grow Hologic’s Breast & Skeletal Health portfolio in the Canadian market.
Translate global marketing strategies into locally relevant programs that address Canadian customer needs, clinical practices, and reimbursement environments.
Partner with the Canadian sales organization to support pipeline development, account engagement, and revenue growth.
Lead product marketing initiatives including positioning, messaging, competitive differentiation, and value proposition development.
Plan and execute product launches, campaigns, and promotional programs in collaboration with global marketing and cross‑functional teams.
Manage marketing campaigns across multiple channels including digital marketing, conferences, educational programs, and customer events.
Support key opinion leader (KOL) engagement and clinical advocacy initiatives.
Develop sales enablement tools including presentations, collateral, training materials, and competitive insights.
Analyze market trends, competitive landscape, and customer insights to inform strategy and tactical plans.
Track and report on marketing performance metrics, campaign effectiveness, and return on investment.
Manage marketing budgets and ensure compliance with company policies and industry regulations.
Represent the company at industry conferences, trade shows, and customer events across Canada.
Qualifications
Bachelors degree in Marketing, Business, Life Sciences, or related field; MBA considered an asset.
5–8 years of marketing experience in healthcare, medical devices, diagnostics, or life sciences.
Experience in product marketing, downstream marketing, or commercial marketing preferred.
Knowledge of the Canadian healthcare system and hospital procurement environment is strongly preferred.
Strong analytical and strategic thinking skills with the ability to translate insights into action.
Excellent communication, presentation, and stakeholder management skills.
Ability to collaborate effectively with cross‑functional and global teams.
Proven ability to manage multiple projects and priorities in a fast‑paced environment.
Preferred Experience
Experience in women’s health, breast imaging, radiology, or osteoporosis markets.
Product launch experience within regulated healthcare environments.
Experience working with KOLs, clinical societies, and medical education programs.
Familiarity with Canadian regulatory and promotional compliance standards.
Fluent in English and French is preferred.
Travel
Approximately 25–40% travel within Canada for customer meetings, conferences, and internal collaboration.
Impact of the Role
This role plays a critical part in advancing Hologic’s mission to improve women’s health by ensuring that healthcare providers across Canada have access to innovative technologies and education that support early detection and effective management of breast cancer and skeletal health conditions.
- Why join Hologic?
- We are committed to making Hologic the destination for top talent. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career.
- Additional Info:
- The annualized base salary range for this role is $96,408 to $160,680 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.
- Agency and Third-Party Recruiter Notice: Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
- Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
- #LI-LW1
Hologic is proud to be an equal opportunity employer.
Not the right fit? Search for Marketing Manager jobs in Mississauga, ON
About Hologic, Inc.
We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.
None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.
What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.
We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes.
To view our community guidelines, visit: www.hologic.com/social-media
Similar Jobs
Marketing Manager
About the role
Marketing Manager – Breast & Skeletal Health (Canada)
Location: Remote, Canada
Division: Breast & Skeletal Health
Reports to: National Business Manager BSHS Canada
Position Summary
The Marketing Manager for Breast & Skeletal Health in Canada is responsible for developing and executing strategic marketing initiatives that drive awareness, adoption, and growth of Hologic’s portfolio across breast imaging, biopsy, surgery and skeletal health solutions. This role partners closely with sales, clinical applications, medical affairs, and global marketing to deliver customer-focused programs that support healthcare providers in improving outcomes for women’s health.
The Marketing Manager will lead product positioning, demand generation, market development activities, and commercial launch readiness while ensuring alignment with Canadian regulatory and compliance requirements.
Key Responsibilities
Develop and execute integrated marketing strategies to grow Hologic’s Breast & Skeletal Health portfolio in the Canadian market.
Translate global marketing strategies into locally relevant programs that address Canadian customer needs, clinical practices, and reimbursement environments.
Partner with the Canadian sales organization to support pipeline development, account engagement, and revenue growth.
Lead product marketing initiatives including positioning, messaging, competitive differentiation, and value proposition development.
Plan and execute product launches, campaigns, and promotional programs in collaboration with global marketing and cross‑functional teams.
Manage marketing campaigns across multiple channels including digital marketing, conferences, educational programs, and customer events.
Support key opinion leader (KOL) engagement and clinical advocacy initiatives.
Develop sales enablement tools including presentations, collateral, training materials, and competitive insights.
Analyze market trends, competitive landscape, and customer insights to inform strategy and tactical plans.
Track and report on marketing performance metrics, campaign effectiveness, and return on investment.
Manage marketing budgets and ensure compliance with company policies and industry regulations.
Represent the company at industry conferences, trade shows, and customer events across Canada.
Qualifications
Bachelors degree in Marketing, Business, Life Sciences, or related field; MBA considered an asset.
5–8 years of marketing experience in healthcare, medical devices, diagnostics, or life sciences.
Experience in product marketing, downstream marketing, or commercial marketing preferred.
Knowledge of the Canadian healthcare system and hospital procurement environment is strongly preferred.
Strong analytical and strategic thinking skills with the ability to translate insights into action.
Excellent communication, presentation, and stakeholder management skills.
Ability to collaborate effectively with cross‑functional and global teams.
Proven ability to manage multiple projects and priorities in a fast‑paced environment.
Preferred Experience
Experience in women’s health, breast imaging, radiology, or osteoporosis markets.
Product launch experience within regulated healthcare environments.
Experience working with KOLs, clinical societies, and medical education programs.
Familiarity with Canadian regulatory and promotional compliance standards.
Fluent in English and French is preferred.
Travel
Approximately 25–40% travel within Canada for customer meetings, conferences, and internal collaboration.
Impact of the Role
This role plays a critical part in advancing Hologic’s mission to improve women’s health by ensuring that healthcare providers across Canada have access to innovative technologies and education that support early detection and effective management of breast cancer and skeletal health conditions.
- Why join Hologic?
- We are committed to making Hologic the destination for top talent. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career.
- Additional Info:
- The annualized base salary range for this role is $96,408 to $160,680 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.
- Agency and Third-Party Recruiter Notice: Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
- Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
- #LI-LW1
Hologic is proud to be an equal opportunity employer.
Not the right fit? Search for Marketing Manager jobs in Mississauga, ON
About Hologic, Inc.
We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.
None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.
What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.
We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes.
To view our community guidelines, visit: www.hologic.com/social-media