Who you are

• We’re scaling fast and expanding our paid acquisition engine - and to do that, we’re looking for a Performance Creative Strategist, Paid Social who is obsessed with creative strategy, thrives in a high-velocity environment, and loves bringing structure to a fast-moving creative pipeline
• If you’re equal parts organized operator, creative thinker, and performance analyst, this is a high-impact opportunity to meaningfully shape our growth trajectory
• 3+ years experience in paid social creative strategy or performance-focused marketing roles
• Hands-on experience with Meta (Facebook/Instagram) and TikTok required; YouTube and Google Ads experience is a plus
• Strong understanding of creative testing frameworks, iteration processes, and paid social engagement metrics (CTR, CVR, thumbstop rate, CPA, CPM)
• Ability to analyze creative performance data and translate insights into clear recommendations
• Proficiency with creative workflow and analytics tools (Notion, Motion, Atria) and marketing platforms (HubSpot, Excel - Excel is a must)
• Experience managing creative production cycles — either in-house or at an agency. (Agency-only experience is totally acceptable.)
• Exceptional organization, communication, and project management skills
• A proactive, detail-oriented operator who can bring order to ambiguity and move projects forward with velocity

What the job involves

• This role is the glue between creative production, paid performance, and growth strategy. You’ll partner closely with our Growth Marketing Managers to plan and launch high-performing creative across Meta, TikTok, and additional paid channels
• You’ll manage the creative workflow end-to-end, ensure we’re testing at the pace our growth demands, and uncover insights that help us scale smarter and faster
• Own, organize, and streamline our creative production pipeline, ensuring we have the right volume and variety of creative to support rapid testing and scale
• Manage our creative tracker and testing backlog so we can launch ads faster, more consistently, and with fewer bottlenecks
• Review and QA ad creative for brand alignment, accurate product information, and strategic fit before launch
• Conduct biweekly competitor deep dives and trend analyses to uncover creative opportunities and inspire new concepts
• Build and maintain a creative testing roadmap and insights tracker, sharing performance learnings with both internal and external production partners
• Analyze creative performance across key engagement metrics (CTR, CVR, thumbstop rate, CPA, CPM, etc.) and surface actionable insights that improve efficiency and unlock new creative angles
• Work closely with the Growth Marketing Managers to support broader channel strategy by freeing up their time to focus on forecasting, optimization, and long-term planning
• Who You’ll Work With:
• You’ll be deeply embedded within the Growth organization and collaborate closely with:
• Growth Marketing Managers (your day-to-day partners)
• Chief Marketing Officer
• Contractors & external agencies (creative strategists, editors, animators, etc.)
• Eventually a Director of Marketing as the team continues to grow
• You’ll be a central point of coordination across all creative motion - ensuring strategy, production, and performance stay tightly aligned

Benefits

• 100% Remote - work from anywhere, no commute required
• Comprehensive benefits (healthcare, vision, dental)
• Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!