Top Benefits
About the role
Is this job for you? The Brick is seeking a creative and detail-oriented CRM Specialist to support the execution of our email and SMS marketing programs. Reporting to the Marketing Director, this role will be responsible for planning, coordinating, designing, building, testing, and deploying customer communications through Listrak NextGen. This role works closely with other Advertising Teams and Purchasing to bring campaigns to life, ensuring all communications are accurate, engaging, and delivered on schedule. The ideal candidate has strong design skills, excellent organizational abilities, and a passion for customer lifecycle marketing. Responsibilities Campaign Planning & Coordination Partner with the Marketing Director to develop and maintain the email and SMS marketing calendar. Coordinate and execute email and SMS campaigns from concept through deployment. Work closely with the Copywriter to ensure campaign copy is delivered, reviewed, and approved on schedule. Collaborate with Advertising Teams, Purchasing, and other stakeholders to gather campaign requirements, offers, and assets. Ensure all campaigns are delivered accurately and on time while meeting business objectives. Email Design & Deployment Design email creative and layouts in Figma. Build, test, and deploy email campaigns in Listrak NextGen. Ensure emails are optimized for desktop and mobile experiences. Maintain and update email templates as required. Conduct quality assurance testing for email campaigns across devices, links, pricing zones, language versions to ensure accuracy and consistency. CRM & Lifecycle Marketing Support the setup, execution, and optimization of automated customer journeys, including welcome, abandoned cart, browse abandonment, and post-purchase programs. Manage audience segmentation Partner with internal stakeholders to implement and optimize lifecycle marketing campaigns. Support SMS marketing campaigns and customer engagement initiatives. Reporting & Performance Analysis Pull and analyze campaign performance metrics, including revenue, open rates, click-through rates, conversions, and SMS engagement. Prepare recurring performance reports and campaign summaries. Identify opportunities for testing, optimization, and continuous improvement based on campaign results. Additional Responsibilities Support special projects and customer marketing initiatives as required. Stay current on email marketing, CRM, and ecommerce best practices. Qualifications 1-3 years of experience in email marketing or CRM programs, Listrak and Klaviyo preferred 1-3 years of experience with SMS programs Experience with customer segmentation and marketing automation. Knowledge of HTML and CSS Experience designing marketing assets in Figma. Strong project management and organizational skills. Excellent attention to detail. Ability to manage multiple projects and deadlines simultaneously. Strong written and verbal communication skills. Experience with Shopify and Google Analytics is an asset Why The Brick? A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family Competitive remuneration package that will commensurate with experience Career progression potential with plenty of access to ongoing personal and professional development Employee discounts A dynamic environment to showcase your leadership talents. Apply now The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to hrhires@thebrick.com
Not the right fit? Search for CRM Specialist jobs in Edmonton, Alberta, Canada
About The Brick
Founded in 1971, The Brick has become Canada’s largest volume retailer of furniture, mattresses, appliances and electronics with over 230 locations, 6 distribution centres and 6000 team members from coast to coast. Our ongoing commitment to customer service and supporting our local communities will continue to build The Brick’s reputation as the preferred customer choice for value-priced, quality brand name home furnishings.
For over 42 years, visionary men and women have built dynamic, exciting and meaningful careers at The Brick and have been rewarded for their performance and innovation. Join our team and experience a rewarding and challenging work environment with skilled and supportive teammates who value winning together!
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Top Benefits
About the role
Is this job for you? The Brick is seeking a creative and detail-oriented CRM Specialist to support the execution of our email and SMS marketing programs. Reporting to the Marketing Director, this role will be responsible for planning, coordinating, designing, building, testing, and deploying customer communications through Listrak NextGen. This role works closely with other Advertising Teams and Purchasing to bring campaigns to life, ensuring all communications are accurate, engaging, and delivered on schedule. The ideal candidate has strong design skills, excellent organizational abilities, and a passion for customer lifecycle marketing. Responsibilities Campaign Planning & Coordination Partner with the Marketing Director to develop and maintain the email and SMS marketing calendar. Coordinate and execute email and SMS campaigns from concept through deployment. Work closely with the Copywriter to ensure campaign copy is delivered, reviewed, and approved on schedule. Collaborate with Advertising Teams, Purchasing, and other stakeholders to gather campaign requirements, offers, and assets. Ensure all campaigns are delivered accurately and on time while meeting business objectives. Email Design & Deployment Design email creative and layouts in Figma. Build, test, and deploy email campaigns in Listrak NextGen. Ensure emails are optimized for desktop and mobile experiences. Maintain and update email templates as required. Conduct quality assurance testing for email campaigns across devices, links, pricing zones, language versions to ensure accuracy and consistency. CRM & Lifecycle Marketing Support the setup, execution, and optimization of automated customer journeys, including welcome, abandoned cart, browse abandonment, and post-purchase programs. Manage audience segmentation Partner with internal stakeholders to implement and optimize lifecycle marketing campaigns. Support SMS marketing campaigns and customer engagement initiatives. Reporting & Performance Analysis Pull and analyze campaign performance metrics, including revenue, open rates, click-through rates, conversions, and SMS engagement. Prepare recurring performance reports and campaign summaries. Identify opportunities for testing, optimization, and continuous improvement based on campaign results. Additional Responsibilities Support special projects and customer marketing initiatives as required. Stay current on email marketing, CRM, and ecommerce best practices. Qualifications 1-3 years of experience in email marketing or CRM programs, Listrak and Klaviyo preferred 1-3 years of experience with SMS programs Experience with customer segmentation and marketing automation. Knowledge of HTML and CSS Experience designing marketing assets in Figma. Strong project management and organizational skills. Excellent attention to detail. Ability to manage multiple projects and deadlines simultaneously. Strong written and verbal communication skills. Experience with Shopify and Google Analytics is an asset Why The Brick? A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family Competitive remuneration package that will commensurate with experience Career progression potential with plenty of access to ongoing personal and professional development Employee discounts A dynamic environment to showcase your leadership talents. Apply now The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to hrhires@thebrick.com
Not the right fit? Search for CRM Specialist jobs in Edmonton, Alberta, Canada
About The Brick
Founded in 1971, The Brick has become Canada’s largest volume retailer of furniture, mattresses, appliances and electronics with over 230 locations, 6 distribution centres and 6000 team members from coast to coast. Our ongoing commitment to customer service and supporting our local communities will continue to build The Brick’s reputation as the preferred customer choice for value-priced, quality brand name home furnishings.
For over 42 years, visionary men and women have built dynamic, exciting and meaningful careers at The Brick and have been rewarded for their performance and innovation. Join our team and experience a rewarding and challenging work environment with skilled and supportive teammates who value winning together!