Top Benefits
About the role
Job Description
What is the opportunity?
Work with Campaign Design Managers to integrate, build code and execute effective and efficient direct marketing. Responsible for the build and deployment of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.
- This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python/ Teradata) and expertise in Data-enabled Customer Relationship Management that provide support to the Canadian Banking Marketing Team to execute effective and efficient direct marketing campaigns and initiatives.
What will you do?
- Provide complete, accurate and timely Campaign Execution that meets the business objectives
- Responsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channels
- Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business need
- Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities
- Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes.
- Highly skilled at data mining
- Responsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign results
- Demonstrate leadership in process improvement, and coding efficiency
- Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
- Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and team
- Act as Peer coach and shares best practice with team
- Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards
- Train and mentor new team members, as needed
What do you need to succeed?
Must-have:
- 3+ years speciality expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python)
- 3+ years’ experience in application of experimental design
- Attention to detail and time management is critical.
- Strong Analytical mindset
- Ability to build strong lateral relationships through influence
- Strong project management and implementation skills - time management
- Strong problem resolution and decision-making skills
- Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
- Ability to work steadily and accurately under pressure, especially during peak periods
- Strong experience in the financial services industry, including understanding of marketing is an asset
- Continuous improvement mindset
Nice to have:
- Facilitation Skills
- Strategic mindset
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-10-24
Application Deadline:
2025-11-08
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion** and Equal Opportunity Employment**
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Top Benefits
About the role
Job Description
What is the opportunity?
Work with Campaign Design Managers to integrate, build code and execute effective and efficient direct marketing. Responsible for the build and deployment of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.
- This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python/ Teradata) and expertise in Data-enabled Customer Relationship Management that provide support to the Canadian Banking Marketing Team to execute effective and efficient direct marketing campaigns and initiatives.
What will you do?
- Provide complete, accurate and timely Campaign Execution that meets the business objectives
- Responsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channels
- Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business need
- Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities
- Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes.
- Highly skilled at data mining
- Responsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign results
- Demonstrate leadership in process improvement, and coding efficiency
- Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
- Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and team
- Act as Peer coach and shares best practice with team
- Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards
- Train and mentor new team members, as needed
What do you need to succeed?
Must-have:
- 3+ years speciality expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python)
- 3+ years’ experience in application of experimental design
- Attention to detail and time management is critical.
- Strong Analytical mindset
- Ability to build strong lateral relationships through influence
- Strong project management and implementation skills - time management
- Strong problem resolution and decision-making skills
- Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
- Ability to work steadily and accurately under pressure, especially during peak periods
- Strong experience in the financial services industry, including understanding of marketing is an asset
- Continuous improvement mindset
Nice to have:
- Facilitation Skills
- Strategic mindset
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-10-24
Application Deadline:
2025-11-08
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion** and Equal Opportunity Employment**
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.