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Assistant Store Leader, Customer Experience

Princess Auto4 days ago
Winnipeg, MB
Senior Level
Full-Time

Top Benefits

Competitive salary
Company-paid health and dental benefits
Annual profit sharing

About the role

Winnipeg will soon be home to Princess Auto’s largest store yet, offering more tools, equipment and gear in one place. Construction is underway on the 105,000-square-foot store, which will feature new and expanded categories and a hands-on workshop.

We're looking for experienced Leaders with specialized Retail knowledge, or a background in customer service or hospitality, to join our Team at our current Panet Rd. location, to assist with preparations for our new store opening in June 2026. In this role you’ll help us provide Royal Service to tradespeople, hobbyists and anyone who works with their hands to figure stuff out.

What makes us so great?

We’re a private, Canadian-owned company employing over 3600 Team Members. We’re known for providing our customers with the most unique assortment of products, unrivaled customer service and exceptional value – for nearly 100 years.

We forge relationships that last – this is one of the things we enjoy most about our jobs. We call our employees “Team Members” and our managers “Leaders”. We are resourceful and authentic. We build trust by staying true to our word and providing Royal Service every chance we get.

You won’t find our unique combination of products and people anywhere else.

So what’s this role all about?

The Assistant Team Leader, Service provides visible Leadership on the sales floor and sets the tone for a store culture that delivers an elevated service experience for every customer. They coach, motivate and develop Team Members in the moment, and support the Team Leader in achieving operational excellence by upholding high service standards.

Your accountabilties will include:

  • Provides Leadership in line with our values to Team Members, championing Royal Service and setting the tone for an exceptional customer experience
  • Sets the standard for customer experience through visible presence on the sales floor; models both a welcoming first impression and continuous elevated service that customers can trust and receive with every Team Member, at every visit
  • Coaches Team Leader Trainees and Category Specialists in real time; provides guidance in selling strategies, and product knowledge, while ensuring adherence to training protocols and service standards to consistently deliver an exceptional customer experience
  • Oversees elevated service standards throughout the store by monitoring customer flow, supporting smooth customer transitions between categories, assisting in solutions recovery, and identifying gaps and opportunities in the experience to ensure Royal Service is exemplified in all customer interactions
  • Supports the Team Leader in creating a memorable Team Member experience; leads energizing and engaging start-up meetings, provides thoughtful feedback and timely follow-up, fosters growth through meaningful development opportunities and participates in the recruitment process as needed to offer insight and training, ensuring new hires align with our values
  • Supports clear communication between Team Members and the Leadership Team; ensures consistent messaging within their area, shares observations with the Night Leaders, coordinates daily and weekly priorities through clear service planning and actively engages the team to foster collaboration and accountability
  • Ensures compliance with all standard operating procedures, company policies and guidelines, health and safety procedures, and loss prevention protocols. Identifies, communicates and responds to any risks or violations in accordance with established procedures
  • Opens and closes store as required and supports the Leadership Team in completion of other tasks as needed

A few other things we're looking for:

  • High school diploma, GED or equivalent
  • Post-secondary education, or certification in a related field considered an asset
  • Minimum 2 Years progressive leadership experience in retail; experience leading in other industries also considered
  • Strong leadership skills; ability to provide vision and direction, coach, motivate and develop a Team
  • Ability to train and demonstrate commitment to ongoing training and coaching, both personally and for others
  • Ability to work collaboratively and foster cooperation with others
  • Elevated People and Customer Service Orientation (Royal Service), demonstrating enthusiasm and an approachable demeanor
  • Community- focused mindset, committed to contributing positively to the team and the wider community
  • Ability to communicate strong product knowledge and eagerness to continue learning
  • Strong time management, organizational and problem-solving skills
  • Strong computer skills; ability to learn and use new technology
  • Ability to work in a fast-paced, changing environment
  • Creative and strategic thinker; ability to plan and execute to achieve goals
  • Self-starter; takes initiative and works well with minimal direction
  • Excellent communication skills
  • Emergency First Aid Certification (or willingness to become certified)
  • Forklift/Pump Truck Certification (or willingness to become certified)

What’s in it for you?

We’ll offer you a competitive salary and top-notch company paid benefits. You’ll also participate in annual profit sharing, a variety of savings plan options, and we’ll match contributions to your pension as soon as you’re eligible. You’ll get a Team Member store discount on your first day, and other great perks too.

Feel empowered by providing Royal Service. Work alongside Team Members who live our values and embrace our quirky side. With access to free parking, a paid day to volunteer in your community, and opportunities for advancement. Working Retail at Princess Auto isn’t just a job - it’s a career.

Ready to join us? We’re actively hiring to fill an open role—apply today, we’re ready to meet you!

Voted one of Canada’s Best Employers 2025 by Forbes

Accessibility

Princess Auto Ltd. will consult with all applicants requesting accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant’s individual accessibility needs.

#HP

About Princess Auto

Retail
1001-5000

We provide hard-working Canadians with a unique assortment of tools and equipment through more than 50 stores coast-to-coast, a National Call Centre, and our online store.

We serve the tradespeople, farmers, inventors and industrial workers that keep our country going. We aim to provide the tools and equipment you need at an exceptional value, and offer an unrivalled experience backed by our Royal Service Promise: "No sale is final until you’re satisfied". That means we will gladly repair, replace, or refund any product to your satisfaction. We mean it.

We call employees Team Members, to remind us all that we’re in this together. Yes, we’re here to work — but that doesn’t mean we can’t have some fun along the way. So, if you’re the type who wants to get to know the people you work with and become part of a team that’s committed to providing second-to-none service, you’ll probably fit in around here.

We don’t have a lot of rule books at Princess Auto — in fact, there’s really only one rule: always try to do the right thing. For our customers and for each other. So, if you’re good at figuring things out on your own, but aren’t afraid to ask for help when you can’t, and most importantly — you have a can-do attitude — you’re the type of person we want to welcome to our team.

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