Strong work ethic. Strategic thinker. Team player.

Does this sound like you? If so, this position may be for you.

The Armour Group Limited is one of the leading hospitality, development and construction

companies in Atlantic Canada. With its dedicated team of professionals, The Armour

Group Limited continues a proud history of creating a sense of place in Nova Scotia –

carefully designing, developing, constructing and operating some of our region’s most

iconic buildings and businesses including Muir Hotel, Delta by Marriott Dartmouth, and

Queens Marque District. With more than 50 years of history locally, this family-owned firm

remains committed to a principled approach to development, ensuring that our work is

environmentally sustainable and integrated into the communities we serve. If you share our

values and would like to work with skilled professionals, Armour is presently seeking a
Social Media Marketing Manager.

Reporting to the Sr Director of Marketing and Communications, The Social Media Manager

is responsible for leading the digital presence of Freehand Hospitality’s restaurant

portfolio. This role sets strategy, oversees execution, and ensures content, community

engagement, and brand storytelling align with business goals. The Social Media Manager

will direct coordinators, creative partners, and vendors while collaborating with chefs,

general managers, and senior leadership to ensure each restaurant’s social identity is

distinct yet cohesive within the Freehand brand.

This role is based in-office with flexibility for remote work when appropriate. Some
evenings and weekends required for major events, activations, and content capture.
Travel to restaurant locations and event venues will be expected.

As Social Media Marketing Manager, you’ll get to:

Strategy & Planning

• Develop and oversee social media strategies for each restaurant and the broader

Freehand brand.

• Manage annual and quarterly content calendars, ensuring alignment with marketing

campaigns, menu launches, and events.

• Stay ahead of industry and platform trends to evolve the brand’s digital presence.

Team Leadership & Collaboration

• Manage external partners including photographers, videographers, and creative

agencies.

• Partner with chefs, general managers, and marketing leadership to ensure content

aligns with brand goals and operational priorities.

Content Oversight

• Develop content plans, shot lists, and mood boards developed by the team.

• Organize and execute content video and photoshoots.

• Ensure consistency in brand tone, quality, and storytelling across platforms.

• Provide creative direction for major content captures (menu launches, events,

experiences).

Community & Reputation Management

• Oversee community management practices, ensuring guest interactions are timely

and brand appropriate.

• Escalate guest concerns as needed while maintaining a positive and engaging

online voice.

• Identify opportunities for proactive engagement to build advocacy and brand equity.

Analytics & Performance

• Deliver monthly and quarterly performance reports, highlighting trends, ROI, and

recommendations.

• Track KPIs such as engagement, reach, website traffic, and conversion to

reservations.

• Translate analytics into actionable insights to optimize strategy and spend.

Event Support

• Partner with events and operations teams to amplify Freehand activations across

social channels.

• Ensure pre-, during-, and post-event coverage is strategic, aligned, and effective.

What we’re looking for:

• Experience in social media management, preferably in food and beverage or a

related industry.

• Demonstrated success developing and executing multi-brand or portfolio social

strategies.

• Strong leadership and project management skills with experience managing direct

reports and vendors.

• Deep knowledge of social media platforms, paid/organic integration, and emerging

trends.

• Strong creative sensibility with experience guiding photography, videography, and

design.

• Proficiency with analytics tools, scheduling platforms, and social listening.

Additional Competencies:

• Strategic thinker with strong creative instincts.

• Excellent written and verbal communication skills.

• Highly organized with the ability to balance multiple priorities.

• Passion for hospitality, food, and storytelling.

• Collaborative leader who can inspire and guide a team.

What's in it for you?

• Comprehensive Health and Dental Benefits

• Employer RRSP plan

• Employee Assistance Program

• Continuing education support

• Discounts at selected Freehand restaurants

• On-site fitness facilities

• Opportunity for internal career growth

• Working along side a collaborative team of likeminded individuals

As Armour Group is a family organization, we value our employees and their well-being**.** If

you would like to join an organization at which you can have work life balance, career
growth, long term job stability, and an opportunity to positively contribute to the
Maritimes, this position may be for you!

Qualified applicants are invited to submit their resume and cover letter to

recruitment@armourgroup.com. The Armour Group Limited is an equal opportunity

employer. While we thank all applicants only those selected for an interview will be

contacted.