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General Manager

Moncton, New Brunswick
Senior Level
Full-Time

About the role

Area 52

Location: New Brunswick, CA

Responsibilities

Business Leadership & Strategy

  • Lead the overall strategy and execution of the business unit, ensuring alignment with company goals and growth objectives.
  • Develop and implement strategic initiatives to drive revenue growth, operational efficiency, and market expansion.
  • Identify new opportunities within the seafood processing and automation markets including product innovation and new customer segments.
  • Monitor industry trends, competitive landscape, and customer needs to inform business strategy.

Financial & P&L Management

  • Own full P&L responsibility for the business unit including revenue, cost management, and profitability.
  • Develop and manage annual operating plans, budgets, and financial forecasts.
  • Drive margin improvement through operational efficiency, cost control, and pricing strategy.
  • Track performance metrics and ensure financial targets are consistently achieved.

Operations & Manufacturing

  • Oversee manufacturing, engineering, supply chain, quality, and service operations.
  • Ensure efficient production processes, on-time delivery, and high product quality standards.
  • Implement lean manufacturing and continuous improvement initiatives to improve productivity and reduce waste.
  • Maintain compliance with industry regulations, safety standards, and quality requirements.
  • Drive continuous improvement across all areas of the business including manufacturing efficiency, supply chain performance, and service delivery.

Sales & Customer Engagement

  • Partner with commercial teams to drive sales growth and strengthen customer relationships.
  • Support key customer engagements and strategic accounts.
  • Ensure alignment between engineering, operations, and commercial teams to deliver customized automation solutions.
  • Monitor customer satisfaction and implement improvements to enhance the overall customer experience.

Leadership & Talent Development

  • Build and lead a high-performing leadership team across engineering, manufacturing, sales, and operations.
  • Foster a culture of accountability, collaboration, and continuous improvement.
  • Develop leadership capabilities within the organization and support talent development and succession planning.
  • Promote a safe, inclusive, and high-performance workplace environment.

Required qualifications

Education

  • Bachelor’s degree in Engineering, Business, Operations Management, or related field required
  • MBA or advanced degree preferred

Experience

  • 10+ years of progressive leadership experience in industrial manufacturing, automation, or capital equipment environments
  • Demonstrated experience leading cross-functional teams including engineering, operations, and sales
  • Experience in food processing equipment, industrial automation, or related manufacturing sectors strongly preferred
  • Proven success managing P&L and driving business growth

About Fortifi Food Processing Solutions

Automation Machinery Manufacturing
11-50

Fortifi is a global technology and solutions company focused solely on the food processing industry.

Our relentless focus on better food processing solutions makes us single-minded and globally present. That’s why Fortifi can visualize and deliver full-lifecycle automation solutions for the entire food industry. We offer every aspect of the advanced technology necessary to set up a process and automate a plant. But our ultimate resource is our ability to understand what our customers need and to solve their real problems. Whether that requires tools, machines or a complete plant, we’re ready.

Companies under the Fortifi Food Solutions umbrella include: Bettcher Industries Frontmatec MHM Automation Cantrell-Gainco GreenLine LIMA Nothum Food Processing Systems REICH Accles & Shelvoke AIRA Frontmatec Asuan Frontmatec Banss ITEC Frontmatec Wyma

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