Who We Are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who You Are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Salesforce Marketing Cloud Technical Specialist who will be responsible for the day-to-day, hands-on build and execution of lifecycle email programs, ad hoc email campaigns, and related digital assets. This person will mainly be accountable for journey ideation and building, automation development and programming, testing and activation, using Salesforce Marketing Cloud.The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What You'll Do: As a Salesforce Marketing Cloud Technical Specialist your key area of responsibility will be to actively seeks out and builds automated, scalable solutions to improve engagement, leveraging the latest in Marketing Cloud’s technology. This person creates custom emails, landing pages, queries, and more using intermediate-to-advanced programmatic scripting languages. You will be responsible for the implementation of the project tasks, as well as managing day-to-day activities. You will also need to provide regular status reports to key partners to ensure the project is on time and meeting expectations. You will need to work closely with tram across Geotab including, Geotab’s Legal, Production, and Supply Chain teams, as well as communicate with external vendors.

To be successful in this role you will be a self-starter with strong written and verbal communication skills, and have the ability to quickly understand complex, technical concepts. In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.

How You'll Make An Impact:

• Set up and configure back-end data models, such as data extensions and contact data, necessary to power automated email journeys with cross-system integrated data points.
• Plan, build, test, and execute key technical components related to email journeys, data capture, tagging and tracking, and more.
• Build integrations between Marketing Cloud and other platforms, including scenarios writing and using REST and SOAP APIs, to trigger real-time communications and cross-system data sharing.
• Extend Marketing Cloud usage beyond declarative (point-and-click) configuration, and build scalable solutions for customer email communications.
• Recommend and implement advanced email automation processes and Einstein AI tools, employing the latest best practices, technologies, and strategies.
• Collaborate closely with the Team Lead to execute daily operations of all lifecycle email programs and associated digital assets. This includes brainstorming and crafting journey concepts, developing and implementing automation, conducting thorough testing, and executing campaigns seamlessly using Salesforce Marketing Cloud.
• Refine and enhance email communications by undertaking tasks such as coding/developing emails from the ground up, crafting and reviewing copy, coordinating creative elements, conducting render tests, troubleshooting, and other related responsibilities to ensure optimal performance.
• Collaborate with internal teams to identify technical and tactical strategies for customer communications, from requirements gathering and defining each program/campaign’s back-end set-up and development, to deployment and reporting.
• Create, code, and maintain various digital assets: HTML and plain text emails, interactive email forms, cloud pages, microsites, and more.
• Leverage advanced SQL queries, AMPscript, and other scripting languages to enhance programs’ targeting, design, and personalization.
• Generate reports, identify successes, and make recommendations for improvement.
• Assist with advanced functions and duties to support skill gaps and ongoing improvements on the team.
• Participate in cross-functional projects and initiatives.

What You'll Bring To The Role:

• 3-5 years work experience in email marketing, digital customer experience, or a similar role.
• 2+ years hands-on experience using Salesforce Marketing Cloud, building journeys and automations, writing queries, creating email programs/campaigns, and reporting.
• Strong understanding of email compliance standards and regulations, including CASL, CAN-SPAM, and GDPR/ePD.
• Highly proficient programmatic and scripting language skills, including HTML, CSS, Java, AMPscript, SQL, APIs.
• Understanding of email copy and design best practices across platforms and devices.
• Experience with G Suite products e.g. Slides, Sheets, and Docs required.
• Strong written and verbal communication skills.
• Critical thinker with the ability and willingness to pivot as business needs and expectations change.
• Solid communications/presentation skills and the ability to work in a fluid corporate work environment with multiple stakeholders.
• Exceptional analytical, conceptual, and problem-solving abilities.
• Capable of managing competing priorities with minimal supervision.
• Knowledge of the telematics/IoT industry is an asset.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.: Why Job Seekers Choose Geotab: Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

• The above are offered to full-time permanent employees only

How We Work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice. Click here to learn more about what happens with your personal data.