Who you are

• 4+ years of experience in marketing or growth analytics, preferably in a SaaS or consumer app environment
• Strong SQL skills and experience building datasets for performance reporting
• Experience working with marketing data (Google Ads, Meta, Apple Search Ads, etc.) and integrating with BI tools
• Proficiency in data visualization (Looker, Tableau, Power BI)
• Strong understanding of acquisition funnels, attribution, and unit economics (CAC, payback, LTV)
• Ability to translate messy, complex data into actionable insights and scalable tools
• Experience collaborating with cross-functional teams (Marketing, Finance, Data Engineering)
• Analytical, detail-oriented, and motivated to build things from scratch
• Comfortable moving between high-level insights and hands-on SQL debugging
• Curious and proactive — you don’t wait for direction to identify improvement opportunities
• Strong communicator who can translate data into clear, concise narratives for non-technical partners

What the job involves

• We’re looking for a Growth Data Analyst to build and own the foundation of our marketing analytics ecosystem for Invoice Simple and Joist
• This role will establish a single source of truth for marketing performance data and build the reporting and forecasting tools that enable effective planning and spend optimization
• You’ll work closely with our Growth, Marketing, and Finance teams to connect data across channels, create clear performance visibility, and generate insights that guide acquisition and retention investments
• Build and maintain a unified, reliable dataset for marketing performance metrics (spend, leads, subscriptions, revenue)
• Partner with Data Engineering to design and QA pipelines that connect ad platforms, CDP, and subscription data
• Define marketing taxonomy and naming conventions to ensure data consistency across tools
• Build self-serve dashboards for spend, ROI, and funnel performance using Looker or equivalent BI tools
• Develop frameworks for forecasting and budgeting marketing spend and expected ROI
• Support leadership with recurring marketing performance reviews and ad-hoc analyses
• Analyze acquisition efficiency, CAC trends, and channel mix performance
• Identify data-driven opportunities to improve marketing ROI
• Partner with Finance to reconcile spend and revenue and ensure data alignment
• In later stages, expand analysis to campaign effectiveness, LTV, and retention modeling
• Participate actively in growth strategy development and planning sessions
• Provide data-driven insights to shape strategic direction
• Partner with Growth Lead on strategic decision making
• Identify opportunities for growth optimization through analytics
• Guide strategic resource allocation based on performance data

Benefits

• Flexibility to work where/how you want – in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• Continued investment in your professional development through Udemy
• 401k with company match
• Flexible and generous paid time off
• Employee Stock Purchase Program