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Field Manager (XM)

Hybrid
Toronto, Ontario
$47,000 - $55,000/annually
Senior Level
Full-Time

Top Benefits

3+ weeks vacation plus extra holiday week
Flexible wellness spending account for gym, pet, education
24/7 virtual mental health therapy and clinicians

About the role

Company Description Citizen is a global communications agency built by and for the Modern Citizen. We wake up each morning inspired to make every conversation count, partnering with clients to grow their brands and positively impact culture. Across offices and disciplines, this is our single-minded mission.

We know our name comes with a responsibility - to our fellow Citizens inside our walls and around the globe. We live by the values of the Modern Citizen; one who is courageous, builds up rather than breaks down, and puts their efforts towards conversations that count. Conversations that inform, educate, or make life easier for our fellow citizens. We champion equity. We set the standard. We do what’s right. We believe that conversation leads to action, and action leads to impact.

We take a human centric approach to events, creating experiences designed to tell a story and engage an action. Our thinking is a strategy-first approach driving creative thinking through analytics and insight. At Citizen, we bring a 360 experiential solution to our clients through a deep understanding of consumer behaviour. And this approach has allowed us to get real results for some of the biggest brands in the world – and win some awards along the way.

https://www.citizenrelations.com/about

Transparency matters to us. For this role, you can expect a salary between $47,000-55,000 annually, depending on experience. This is for a new vacancy.

About the role: We are seeking a high-performing, hands-on Field Manager to lead on-the-ground execution for our most ambitious brand activations. Unlike a traditional office role, this position operates on a Wednesday to Sunday schedule , ensuring presence during peak consumer engagement windows. You will bridge the gap between account strategy and real-world implementation, overseeing brand ambassadors and ensuring every activation meets Citizen’s high standards of excellence.

Responsibilities Include:

  • Field Leadership & Oversight: Manage on-site brand activations as required, serving as the primary point of contact for field staff and vendors.
  • Operational Excellence: Oversee logistical and administrative needs for field programs, including kit management, venue load-ins/outs, and asset maintenance.
  • Staff Management: Recruit, train, and supervise Brand Ambassadors, ensuring they embody the client’s brand voice and meet performance KPIs.
  • Strategic Reporting: Draft field-level case studies and daily activation recaps to provide insights for senior account teams and clients.
  • Content & Media Integration: Support media and influencer visits at activations, ensuring all "in-the-field" moments are capture-ready for social media marketing.
  • Vendor Coordination: Source costs for campaign elements (e.g., local permits, site rentals, supplies) and maintain high-quality delivery from third-party partners.
  • Tactical Recommendations: Conduct on-site research and provide feedback to the larger team to optimize future tactical recommendations.
  • Strategic Coordination: participate in brainstorms, support with drafting program materials (critical paths, supplier relations, run sheets, post event reports), administrative and financial tasks (invoices, cost tracking)
  • Travel: travel as needed to execute events across Canada. Note, approved travel related expenses will be reimbursed.

Qualifications:

  • In-Field Brand Ambassador, field or event management experience
  • Post-secondary degree or equivalent – business or events related preferred
  • Possess an Ontario G Class drivers license, and feel comfortable driving vehicles of varying size (pick up trucks, cube truck, etc).
  • Ability to comfortably lift up to 50lbs; comfortable with physical activity and long event days
  • Strong technology skills and the ability to work proficiently in Google suite (Docs, Sheets, Slides)
  • Strong team player, eager to learn and grow their skills
  • Excellent written and oral communication skills, ability to communicate clearly, concisely and effectively
  • Bold, proactive thinker with the ability to “think on your feet”
  • Flexibility when working on multiple tasks and the ability to prioritize and re-prioritize those tasks effectively.
  • Strong time management skills, punctual and reliable
  • Must be able to work on your feed for extended periods of time
  • A thirst for knowledge and a willingness to get involved, listen and learn from others

What’s in it for you: We Value The ‘whole You’

  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
  • Hybrid work models and flexible hours
  • Generous Vacation starting at 3 weeks + 1 extra week over the holidays
  • Agency summer days (exact policy differs per campus and agency)
  • Modern, open co-working spaces with coffee & snack bars, located in a great city neighborhood, close to shops and restaurants and easy access to public transport
  • Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
  • Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

  • In-house learning & development sessions and annual career and growth conversations’
  • Access to internal network of opportunities across all agencies
  • Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
  • Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
  • Maternity leave top up program.

Expiry Date Notice: This job description expires on April 17th 2026

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Citizen Relations you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Employee & Job Applicants Privacy Notice

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About Citizen Relations

Public Relations and Communications Services

Citizen Relations is a global communications agency built by and for the modern citizen. Our mission is to make every conversation count; we believe that conversations lead to action and action leads to meaningful impact. We know our name comes with a responsibility, anchored by our values to champion equity, set the standard and do what’s right.

Citizen integrates PR, digital, creative & strategy, insights & intelligence and experiential into the way we build, execute and measure our earned-first programs. It’s our business to understand how and why people connect - to society, to brands and to each other - and that understanding is reflected in our work across such sectors as consumer packaged goods, food & beverage, automotive, gaming, tech and travel.

Citizen has ten offices across North America and EMEA. In 2023, we were named PRovoke Media’s Consumer PR Agency of the Year and the Best Mid-Size Agency to Work For in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work from PRWeek and Inc. Magazine’s “Best in Business”. Our work has been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.

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