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Principal User Experience Researcher

Equinix11 days ago
Toronto
CA$102,036 - CA$153,420/yearly
Staff

About the role

Who you are

  • Demonstrated ability to conduct mixed‑methods research across qualitative and quantitative approaches
  • Bachelor’s degree in a relevant field (e.g., human‑centered design, social sciences, analytics) or equivalent professional experience
  • Strong statistical analysis skills (experience with tools such as R, SPSS, Python)
  • Hands-on experience with product analytics platforms, particularly Amplitude
  • Excellent analytical, communication, and presentation skills
  • Demonstrated experience working on complex, highly technical B2B products
  • Strong problem-solving and critical-thinking abilities
  • Ability to manage multiple studies simultaneously across multiple stakeholder groups
  • Proven track record of leading successful research initiatives that drive business growth and customer satisfaction
  • Experience working in a global team is preferred

What the job involves

  • As a Principal UX Researcher, you will play a critical role in understanding our users’ needs and behaviors, translating these insights into actionable recommendations, and championing user-centric design principles
  • You will work closely with cross-functional teams to influence product strategy, ensuring they meet and exceed user expectations
  • You will utilize quantitative research methods, including surveys and data analytics tools, to gather and analyze data on user behavior, preferences, and usage patterns
  • You will analyze and synthesize user data to identify trends, insights, and opportunities for improvement in the user experience
  • You’ll apply strategic thinking, design thinking, and rigorous research methods to address complex user problems, balancing user needs with business objectives
  • Lead end-to-end user research initiatives across functional domains to guide product strategy and design decisions
  • Design and execute high-quality surveys grounded in strong methodological principles (sampling, scaling, bias mitigation, experimental design)
  • Develop validated measurement frameworks (e.g., satisfaction, task success, usability, sentiment)
  • Conduct advanced quantitative analysis (segmentation, regression, significance testing, correlation analysis)
  • Synthesize research data into compelling, actionable insights, through storytelling, that drive user-centric decision-making
  • Establish and evolve experience benchmarking frameworks to generate behavioral insights to measure key UX metrics (adoption, attrition, engagement trends, etc.)
  • Connect product analytics data with research findings to triangulate insights
  • Identify leading indicators of experience quality and business outcomes
  • Translate research insights into clear, actionable recommendations that directly inform product strategy, design decisions, and business priorities
  • Quantify UX impact and connect it to business metrics (e.g., adoption, retention, support reduction)
  • Collaborate with cross-functional stakeholders to define requirements, set expectations for UX research (scope, effort, timelines), and foster communication and teamwork to proactively explore, ideate, validate, and socialize solutions
  • Understand and incorporate complex technical and business requirements into research
  • Incorporate complex technical and business requirements into research planning, execution, and analysis

About Equinix

Internet Publishing
10,000+

Equinix (Nasdaq: EQIX) is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix enables today’s businesses to access all the right places, partners and possibilities they need to accelerate advantage. With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value.

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