Paid Digital Media & Attribution Specialist
Top Benefits
About the role
Job Title: Paid Digital Media & Attribution Specialist
Department: Marketing Reports To: Director of Marketing Hourly Range: $30–$40/hour Estimated Hours: Approximately 25–30 hours per week Location: Remote, Eastern Standard Time Type: Independent Contractor
Who we are
At titus/one, owned by ZoomerMedia, we specialize in performance marketing, digital strategy, and media innovation. As part of the Zoomer Digital Network, home to leading brands like BlogTO, Daily Hive, and Curiocity, we combine the agility of a digital marketing agency with the reach of a diversified media company.
Who we are looking for
We’re looking for a Paid Digital Media & Attribution Specialist who can manage paid media campaigns and confidently own the tracking infrastructure behind them.
This is not just a campaign execution role. Accurate attribution is central to the position. The right candidate will be comfortable setting up, managing, validating, and troubleshooting pixels, GTM, GA4 events, custom conversions, UTMs, and platform tracking across client websites and campaign funnels.
This is also a high-volume agency role. At any given time, titus/one manages approximately 20–30 active campaigns across 15–20 client brands, so the right candidate must be highly organized, proactive, and comfortable balancing multiple priorities, timelines, budgets, platforms, and reporting needs concurrently.
You should be able to both optimize campaigns and identify when the data behind those campaigns is incomplete, inaccurate, duplicated, or broken.
Key Responsibilities
Paid Media Strategy & Execution Plan, launch, manage, and optimize paid media campaigns across Meta, Google, YouTube, LinkedIn, Reddit, TikTok, programmatic, and other relevant platforms. Build full-funnel campaign strategies across awareness, traffic, lead generation, ecommerce, retargeting, and conversion objectives. Manage campaign structures, audiences, budgets, bid strategies, naming conventions, and testing frameworks. Monitor performance and optimize toward CTR, CPA, ROAS, conversion rate, lead quality, and overall campaign efficiency. Prepare weekly, monthly, and quarterly reporting with clear insights and recommended next steps.
Tracking, Pixeling & Attribution
Configure, manage, validate, and troubleshoot paid media pixels across major ad platforms. Implement and troubleshoot tags, triggers, variables, custom events, and conversions through Google Tag Manager. Configure and validate GA4 events, key events/conversions, audiences, UTMs, and campaign attribution. Audit existing tracking setups to identify broken tags, duplicate events, missing conversions, attribution leaks, or inconsistent data. Validate that pixels and events are firing correctly across landing pages, websites, forms, ecommerce flows, and conversion funnels. Troubleshoot discrepancies between ad platforms, GA4, CRM data, ecommerce platforms, and reporting dashboards.
Collaboration & Reporting
Translate performance and attribution data into clear, client-ready recommendations. Communicate tracking issues clearly to non-technical stakeholders. Work closely with media, creative, development, analytics, and project management teams. Support the development of reusable tracking specs, QA checklists, and onboarding processes for new clients.
Required Skills & Experience
4-6 years of hands-on paid media experience across multiple ad platforms. Strong experience with Meta Ads is essential. Experience with Google Ads and other paid social platforms. Strong working knowledge of Google Tag Manager, GA4, ad platform pixels, conversion events, and UTM tracking. Proven ability to configure, audit, troubleshoot, and validate tracking across websites, landing pages, forms, and ecommerce flows. Strong understanding of attribution models, platform-reported conversions, event deduplication, client-side tracking, server-side tracking concepts, and the limitations of platform data. Ability to identify whether a reporting issue is related to GTM, GA4, the ad platform, the website, CRM/ecommerce data, or the user journey. Strong analytical, organizational, and communication skills. Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.
Nice to Have
Agency experience. Google Ads or Meta Blueprint certifications. Experience with Meta Conversions API, enhanced conversions, server-side GTM, or other server-side tracking setups. Experience with Looker Studio or other reporting dashboards. Knowledge of SEO, email marketing, organic social, or broader digital strategy.
What We Offer
Independent contractor opportunity with an established digital agency. Remote work within Eastern Standard Time. Access to our Toronto head office for collaboration when needed. Opportunities for professional development and growth within a large diversified media company. The opportunity to work across a wide range of clients, industries, platforms, and performance marketing challenges.
We thank all applicants for applying; however, only successful candidates will be contacted.
ZoomerMedia Limited is an organization that values creativity, innovative thinking, inclusion and diversity. We offer a great opportunity to work alongside passionate and intelligent individuals, and are proud to be an Equal Opportunity Employer. If you require accommodations during the selection process, please contact us at careers@Zoomermedia.ca
Not the right fit? Search for Paid Digital Media & Attribution Specialist jobs in Canada
About ZoomerMedia Limited
Welcome to ZoomerMedia Limited, a global leader in creating information, entertainment and experiences uniquely designed to serve the world's largest and most affluent generation – the 45-plus.
ZoomerMedia's brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada's largest association for the 45-plus, with more than 300,000 members.
Similar Jobs
Paid Digital Media & Attribution Specialist
Top Benefits
About the role
Job Title: Paid Digital Media & Attribution Specialist
Department: Marketing Reports To: Director of Marketing Hourly Range: $30–$40/hour Estimated Hours: Approximately 25–30 hours per week Location: Remote, Eastern Standard Time Type: Independent Contractor
Who we are
At titus/one, owned by ZoomerMedia, we specialize in performance marketing, digital strategy, and media innovation. As part of the Zoomer Digital Network, home to leading brands like BlogTO, Daily Hive, and Curiocity, we combine the agility of a digital marketing agency with the reach of a diversified media company.
Who we are looking for
We’re looking for a Paid Digital Media & Attribution Specialist who can manage paid media campaigns and confidently own the tracking infrastructure behind them.
This is not just a campaign execution role. Accurate attribution is central to the position. The right candidate will be comfortable setting up, managing, validating, and troubleshooting pixels, GTM, GA4 events, custom conversions, UTMs, and platform tracking across client websites and campaign funnels.
This is also a high-volume agency role. At any given time, titus/one manages approximately 20–30 active campaigns across 15–20 client brands, so the right candidate must be highly organized, proactive, and comfortable balancing multiple priorities, timelines, budgets, platforms, and reporting needs concurrently.
You should be able to both optimize campaigns and identify when the data behind those campaigns is incomplete, inaccurate, duplicated, or broken.
Key Responsibilities
Paid Media Strategy & Execution Plan, launch, manage, and optimize paid media campaigns across Meta, Google, YouTube, LinkedIn, Reddit, TikTok, programmatic, and other relevant platforms. Build full-funnel campaign strategies across awareness, traffic, lead generation, ecommerce, retargeting, and conversion objectives. Manage campaign structures, audiences, budgets, bid strategies, naming conventions, and testing frameworks. Monitor performance and optimize toward CTR, CPA, ROAS, conversion rate, lead quality, and overall campaign efficiency. Prepare weekly, monthly, and quarterly reporting with clear insights and recommended next steps.
Tracking, Pixeling & Attribution
Configure, manage, validate, and troubleshoot paid media pixels across major ad platforms. Implement and troubleshoot tags, triggers, variables, custom events, and conversions through Google Tag Manager. Configure and validate GA4 events, key events/conversions, audiences, UTMs, and campaign attribution. Audit existing tracking setups to identify broken tags, duplicate events, missing conversions, attribution leaks, or inconsistent data. Validate that pixels and events are firing correctly across landing pages, websites, forms, ecommerce flows, and conversion funnels. Troubleshoot discrepancies between ad platforms, GA4, CRM data, ecommerce platforms, and reporting dashboards.
Collaboration & Reporting
Translate performance and attribution data into clear, client-ready recommendations. Communicate tracking issues clearly to non-technical stakeholders. Work closely with media, creative, development, analytics, and project management teams. Support the development of reusable tracking specs, QA checklists, and onboarding processes for new clients.
Required Skills & Experience
4-6 years of hands-on paid media experience across multiple ad platforms. Strong experience with Meta Ads is essential. Experience with Google Ads and other paid social platforms. Strong working knowledge of Google Tag Manager, GA4, ad platform pixels, conversion events, and UTM tracking. Proven ability to configure, audit, troubleshoot, and validate tracking across websites, landing pages, forms, and ecommerce flows. Strong understanding of attribution models, platform-reported conversions, event deduplication, client-side tracking, server-side tracking concepts, and the limitations of platform data. Ability to identify whether a reporting issue is related to GTM, GA4, the ad platform, the website, CRM/ecommerce data, or the user journey. Strong analytical, organizational, and communication skills. Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.
Nice to Have
Agency experience. Google Ads or Meta Blueprint certifications. Experience with Meta Conversions API, enhanced conversions, server-side GTM, or other server-side tracking setups. Experience with Looker Studio or other reporting dashboards. Knowledge of SEO, email marketing, organic social, or broader digital strategy.
What We Offer
Independent contractor opportunity with an established digital agency. Remote work within Eastern Standard Time. Access to our Toronto head office for collaboration when needed. Opportunities for professional development and growth within a large diversified media company. The opportunity to work across a wide range of clients, industries, platforms, and performance marketing challenges.
We thank all applicants for applying; however, only successful candidates will be contacted.
ZoomerMedia Limited is an organization that values creativity, innovative thinking, inclusion and diversity. We offer a great opportunity to work alongside passionate and intelligent individuals, and are proud to be an Equal Opportunity Employer. If you require accommodations during the selection process, please contact us at careers@Zoomermedia.ca
Not the right fit? Search for Paid Digital Media & Attribution Specialist jobs in Canada
About ZoomerMedia Limited
Welcome to ZoomerMedia Limited, a global leader in creating information, entertainment and experiences uniquely designed to serve the world's largest and most affluent generation – the 45-plus.
ZoomerMedia's brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada's largest association for the 45-plus, with more than 300,000 members.