Senior Manager, Global Marketing and Strategic Partnership Initiatives
Top Benefits
About the role
Senior Manager, Global Marketing and Strategic Partnership Initiatives
Location: Vancouver, BC
Department: Global Marketing
Employment Type: Full Time / Hybrid / Term (3-year fixed term contract)
Language Designation: English Essential
Posting Close Date: September 10, 2025
About Destination Canada
Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada's tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.
About the role:
Destination Canada is looking for a Senior Manager, Global Marketing Strategic Partnership Initiatives to join our Vancouver team as we inspire travellers to explore Canada.
The Senior Manager, Global Marketing Strategic Partnership Initiatives leads the strategic development and implementation of global trade, partnership and marketing initiatives across the international markets. This role supports and provides strategic consultation on the development of marketing plans and tactics to promote Canada as a travel destination to the European and Asia Pacific markets.
The role also manages the execution of marketing plans to achieve KPIs and collaborates with in-market teams on channel performance and shares analysis and learnings from other markets.
Key accountabilities
- Leads the development of global trade initiatives, from strategy to implementation, driving alignment with our approach and impact with Team Canada partners. Drives collaboration with international markets as needed for work with global efforts with RTOs, Consortia and travel trade partners.
- Leads the development of strategic marketing activity with global publisher and brand affinity partnerships.
- Supports global planning cycles and consultation as needed with other departments.
- Contributes to the development of strategic marketing plans across the European and Asia Pacific markets.
- Leads the development of tactical plans to achieve market strategy objectives.
- Leads direct report(s) and cross-functional team members to manage the execution of global initiatives and marketing tactics.
- Leverages in-market activities by strategically sharing and recommending key insights, content, and practices from one market to other markets and vice versa.
- Reports on performance, provides strategic consultation, best practice examples and recommendations to the markets as needed.
- Leads global agency management for the market(s).
- Drives partner engagement and collaboration with in-market teams for global initiatives (to include but not limited to trade, publishers, airlines).
What you need
- Bachelor's degree in Marketing (or related field), or an equivalent combination of education and experience
- 8–10 years' experience leading integrated international, cross-channel marketing campaigns and building strategic marketing plans
- Proven ability to translate data and insights into strategy and impactful execution
- Strong planning, project management, and organizational skills with a track record of delivering results under pressure
- Exceptional communicator and presenter; skilled at building relationships, influencing, and collaborating across diverse stakeholders
- Adept at developing and nurturing strategic partnerships, including international markets and agency partners
- In-depth knowledge of marketing and communications principles and channels, including paid media, trade (RTOs, tour operators, consortia, travel agencies), brand/content marketing, media/public relations, and partnership models
- Knowledge of agency models in marketing, branding, strategy, design, and media buying
- Creative, self-motivated, and adaptable; embraces change and inspires teams through leadership in project management
It would be great if you also had
- French/English bilingualism
- Knowledge of the Canadian tourism industry
Compensation
Salary range:$102,886 - $128,608
Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer!
Other components of our total rewards offerings include:
- Extended health and dental benefits
- Minimum 3 weeks of accrued vacation plus other paid time off
- Employee assistance program
- Defined contribution pension plan
- Generous parenthood top-up
- Flexible working options like compressed workweek and hybrid model
- Support towards your professional growth with learning and development opportunities, mentorship and more.
Things you should know:
- This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
- This is a three-year term role, with a fixed end date.
- This is a unionized role.
At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.
We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.
Privacy Policy Acknowledgement
Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and under the Privacy Act. It will be used to evaluate your application and maintain an inventory of candidates for work opportunities and staffing pursuant to Destination Canada's personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.
By submitting your application, you acknowledge and agree to our Privacy Policy.
About Destination Canada
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world.
We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.
Senior Manager, Global Marketing and Strategic Partnership Initiatives
Top Benefits
About the role
Senior Manager, Global Marketing and Strategic Partnership Initiatives
Location: Vancouver, BC
Department: Global Marketing
Employment Type: Full Time / Hybrid / Term (3-year fixed term contract)
Language Designation: English Essential
Posting Close Date: September 10, 2025
About Destination Canada
Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada's tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.
About the role:
Destination Canada is looking for a Senior Manager, Global Marketing Strategic Partnership Initiatives to join our Vancouver team as we inspire travellers to explore Canada.
The Senior Manager, Global Marketing Strategic Partnership Initiatives leads the strategic development and implementation of global trade, partnership and marketing initiatives across the international markets. This role supports and provides strategic consultation on the development of marketing plans and tactics to promote Canada as a travel destination to the European and Asia Pacific markets.
The role also manages the execution of marketing plans to achieve KPIs and collaborates with in-market teams on channel performance and shares analysis and learnings from other markets.
Key accountabilities
- Leads the development of global trade initiatives, from strategy to implementation, driving alignment with our approach and impact with Team Canada partners. Drives collaboration with international markets as needed for work with global efforts with RTOs, Consortia and travel trade partners.
- Leads the development of strategic marketing activity with global publisher and brand affinity partnerships.
- Supports global planning cycles and consultation as needed with other departments.
- Contributes to the development of strategic marketing plans across the European and Asia Pacific markets.
- Leads the development of tactical plans to achieve market strategy objectives.
- Leads direct report(s) and cross-functional team members to manage the execution of global initiatives and marketing tactics.
- Leverages in-market activities by strategically sharing and recommending key insights, content, and practices from one market to other markets and vice versa.
- Reports on performance, provides strategic consultation, best practice examples and recommendations to the markets as needed.
- Leads global agency management for the market(s).
- Drives partner engagement and collaboration with in-market teams for global initiatives (to include but not limited to trade, publishers, airlines).
What you need
- Bachelor's degree in Marketing (or related field), or an equivalent combination of education and experience
- 8–10 years' experience leading integrated international, cross-channel marketing campaigns and building strategic marketing plans
- Proven ability to translate data and insights into strategy and impactful execution
- Strong planning, project management, and organizational skills with a track record of delivering results under pressure
- Exceptional communicator and presenter; skilled at building relationships, influencing, and collaborating across diverse stakeholders
- Adept at developing and nurturing strategic partnerships, including international markets and agency partners
- In-depth knowledge of marketing and communications principles and channels, including paid media, trade (RTOs, tour operators, consortia, travel agencies), brand/content marketing, media/public relations, and partnership models
- Knowledge of agency models in marketing, branding, strategy, design, and media buying
- Creative, self-motivated, and adaptable; embraces change and inspires teams through leadership in project management
It would be great if you also had
- French/English bilingualism
- Knowledge of the Canadian tourism industry
Compensation
Salary range:$102,886 - $128,608
Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer!
Other components of our total rewards offerings include:
- Extended health and dental benefits
- Minimum 3 weeks of accrued vacation plus other paid time off
- Employee assistance program
- Defined contribution pension plan
- Generous parenthood top-up
- Flexible working options like compressed workweek and hybrid model
- Support towards your professional growth with learning and development opportunities, mentorship and more.
Things you should know:
- This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
- This is a three-year term role, with a fixed end date.
- This is a unionized role.
At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.
We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.
Privacy Policy Acknowledgement
Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and under the Privacy Act. It will be used to evaluate your application and maintain an inventory of candidates for work opportunities and staffing pursuant to Destination Canada's personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.
By submitting your application, you acknowledge and agree to our Privacy Policy.
About Destination Canada
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world.
We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.