TITLE Specialist, Paid Social

DEPARTMENT Paid Media

DIVISION NP Digital Canada

LOCATION Hybrid - Toronto (1 day in office per week)

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025!

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

We’re looking for a Paid Social Specialist to support the execution and optimization of paid social media campaigns for one of our key automotive clients. This is a hands-on, fast-paced role ideal for a rising talent who wants to grow in a high-performance team, build real expertise in the automotive category, and contribute to nationally visible campaigns.

You’ll report to the Director of Paid Media and collaborate with our cross-functional media team (search, programmatic, analytics, strategy) to deliver tactical excellence and performance results.

This position is remote with requirement to visit client office in Toronto one (1) day per week. Applicants must be authorized to work in Canada.

ABOUT THE RESPONSIBILITIES

• Launch & optimize paid social campaigns across Meta, TikTok, Pinterest and Reddit, with a focus on both lead generation and traffic.
• Support regional campaign localization — adapting creative and audience targeting by geography, language, and dealer focus
• Monitor performance daily and provide clear recommendations for optimizations (creative rotation, targeting refinement, bid adjustments)
• Collaborate with creative and strategy teams to write and test ad copy variations across formats
• Own the day-to-day tracking of campaign KPIs and ensure accurate data flow into dashboards and reports
• Contribute to weekly performance summaries and insights for client-facing updates
• Stay on top of social platform updates and recommend ways to innovate within the channel

ABOUT YOU

• 1+ year of hands-on paid social experience
• Comfortable working in Meta Ads Manager; exposure to TikTok, Reddit, Pinterest or other platforms is a plus
• Strong analytical mindset — able to spot performance patterns and dig into the “why”
• Curious, proactive, and detail-oriented — you're not afraid to ask questions or dig into campaign nuances
• A clear communicator — both in writing and on calls
• Bonus points for Facebook Blueprint, TikTok Academy, or other platform certifications
• Comfortable adopting new and emerging tools

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate (typically 0-1 years)
• Specialist (typically 1-2 years)
• Senior Specialist (typically 2-3 years)
• Lead (typically 3-4 years)
• Senior Lead (typically 4-5 years)
• Manager (typically 5-6 years)
• Senior Manager (typically 6-7 years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• Robust 100% employer-paid top of the line benefits plan which includes medical, dental, vision, and life coverage. Including retirement Savings Plan with employer contribution
• Flexible PTO: Take the time off that you need as you need it! In addition to our holidays, we close the office from Christmas to New Year’s
• Fully remote & offer a New Hire Technology stipend to set up home office

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.