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eMarketing Coordinator

Remote
Barrie, ON
Mid Level
full_time

About the role

An exciting opportunity to join the The Scientist’s Operations team. The primary responsibility of eMarketing Coordinator (Creative Services Operations) will be to support the Operations and Sales team with tasks include Custom enewsletters, Custom 3rd party eblasts, digital event eMarketing, lead generation programs, and uploading custom articles to the website.

The successful candidate will report to the CSD Team Lead, to ensure the seamless execution of programs and the efficient operation of lead generation initiatives. Additionally, will liaise with external clients, and cross function departments such as Editorial, Marketing, Sales, and Design.

Responsibilities:

  • In charge of end-to-end custom 3rd party eblasts including: requests, set up, proofing, launching, and reporting.
  • Manage Custom enewsletters, including building, proofing, launching, and reporting.
  • Responsible for digital event Marketing, including but not limited to: page & form building, HTML and list creation, proofing, deployment and analysis. Coordinating paid ads, and reporting on a weekly cadence. Update internal reporting document.
  • Responsible for specialized lists in HubSpot and List Builder to support eMarketing for digital events, 3rd party eblasts, pay-per-lead campaigns, and list quotes as requested.
  • Coordinate with paid social media teams to set up and execute campaigns as needed.
  • Support lead generation team with page building, forms, eBlasts, and internal and external reporting.
  • Responsible for client sponsored social media posts and reports
  • Responsible for publishing sponsored articles on the website, including SEO updates.
  • Responsible for internal and external client reporting for managed programs. Including weekly, monthly, quarterly, yearly breakdowns.
  • Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
  • Responsible for project management, and updates to teams on managed programs.
  • Support with additional tasks as needed.
  • Support with sales team requests as it pertains to programs above as needed

Qualifications:

  • 2+ years of experience working with email marketing.
  • Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
  • Basic knowledge of HTML & CSS
  • Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
  • Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.
  • Post-secondary education in marketing, project management, business, or related field

Necessary Skills and Experience:

  • In a current marketing role
  • Data-driven
  • Highly organized
  • Excellent attention to detail
  • Efficient
  • Ability to handle multiple tasks at any one time
  • Customer focused
  • Effective communication skills
  • Enthusiasm and self-motivation
  • Ability to work in a fast-paced environment
  • Ability to work independently and with a team

About LabX Media Group

Broadcast Media Production and Distribution
201-500

LabX Media Group is a leading B2B science media company delivering award winning editorial, essential industry news, analysis, and insights for members of the scientific research and life science communities.

LabX Media Group connects laboratory professionals with the resources to help them make smarter buying decisions through powerful, market-leading brands — In addition to the flagship LabX, the Group includes Lab Manager, The Scientist, Technology Networks, Drug Discovery News and IFLScience which together represent an unmatched editorial platform and interactive community for the laboratory industry.