Marketing Specialist

Job Category: Corporate Services

Job Level: Mid-Level (6+ years’ experience)

Job Location: Toronto, ON (on site)

Company: WT Partnership (WT), https://wtpartnership.co/

Pay Range: Annual salary $78,000-$85,000, commensurate with experience.

Company Profile

WT Partnership, a leading international consultancy in the construction and infrastructure industry, has an exciting opportunity for you to join our team in Toronto, ON. With 14 offices across North America and more than 2,400 staff globally, we are an award-winning advisory firm providing cost management, project delivery, and infrastructure advisory services.

Position Description

The Marketing Specialist supports the development and delivery of marketing, communications, proposals, and business development initiatives for WT’s Canada operations, based in Toronto, ON. This role is responsible for coordinating campaigns, preparing proposals and marketing materials, managing events and conferences, and assisting with public relations and stakeholder engagement activities.

The position requires strong skills in project administration and coordination using Salesforce, proposal writing and coordination to support business development, and the ability to create compelling marketing collateral and graphic design materials. Working closely with internal teams and external partners, the Marketing Specialist contributes to the planning, execution, and evaluation of marketing programs that build the organization’s brand, promote services, and support business growth.

Responsibilities

Marketing & Business Development

• Design and implement integrated marketing campaigns across digital, social, and traditional platforms.

• Manage digital platforms, including websites and social media, ensuring consistent messaging and compliance with global branding standards.

• Support leadership and internal teams on marketing, advertising, branding, and promotional initiatives.

• Coordinate brand development and acquisition activities, including integration processes and marketing transition planning to support mergers, acquisitions, and corporate rebranding.

• Evaluate marketing opportunities, analyse products and services, identify target audiences, and recommend strategies.

• Create marketing collateral and visual storytelling materials, including reports, presentations, internal documents, newsletters, infographics, graphics, and digital content.

• Plan and manage events and initiatives, including industry networking events, conferences, and promotional campaigns.

• Build and maintain trusted relationships with internal clients, project partners, and colleagues, contributing effectively within a fast-paced, high-performing marketing team environment.

• Ensure compliance with global branding standards and client confidentiality policies across all marketing and proposal materials.

• Participate in business development activities to build relationships and secure new opportunities.

Proposals

• Support and coordinate the full proposal process lifecycle to deliver compliant, high-quality, and competitive submissions, including:

  • Attending kick-off, document review, and pursuit-related meetings.
  • Drafting and editing proposal sections for clarity and consistency, while introducing creative approaches to presenting information.
  • Preparing resumes, company profiles, and project descriptions tailored to client requirements.
  • Managing proposal schedules to ensure timely delivery of all materials.
  • Designing and developing layouts, visuals, and storytelling elements.
  • Conducting quality control and compliance reviews to meet client evaluation and selection criteria.

• Apply project coordination and organizational skills to structure and execute proposal and marketing activities efficiently.

• Prepare, edit, and proofread marketing documents and communications for internal and external audiences.

• Contribute to process improvements and the development of best practices within the marketing and proposal function.

Project Coordination & Administration Support

• Manage and maintain administrative aspects of project coordination through Salesforce, including:

  • Setting up and tracking new projects.
  • Monitoring progress, updating milestones, and maintaining accurate project records.

• Provide on-demand Polaris support to Canadian staff and stakeholders.

• Generate project-related reports for management.

• Support cross-functional teams with administrative project tasks to ensure smooth delivery and alignment with client requirements.

• Assist with office operations, including maintaining administrative systems, coordinating staff support, and ensuring facilities, supplies, and equipment are available.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, or a related field, with a minimum of 6 years of progressive experience in marketing, communications, or business development roles.

• At least 4 years of demonstrated experience in the Architecture, Engineering, and Construction (AEC) industry, with direct exposure to marketing, proposals, and business development workflows specific to this sector.

• Extensive, proven experience developing responses to complex RFQs and RFPs, including coordinating multi-stakeholder contributions and tailoring submissions to highly technical client requirements.

• In-depth experience with provincial and municipal bid management systems, specifically MERX and other government procurement portals, with a track record of preparing compliant and successful submissions.

• Strong graphic design skills, with experience producing layouts, infographics, visuals, and multimedia content.

• Experience in brand management and acquisition, including integration and marketing transition planning to support mergers, acquisitions, or corporate rebranding initiatives.

• Advanced technical proficiency across a wide suite of professional tools, including:

  • Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Premiere Pro) for proposal design, layout, and graphic design.
  • WordPress for management of the website.
  • Salesforce CRM for reporting, and project administration.
  • Asana or comparable project management software for pursuit tracking,
  • Microsoft Office 365 (Word, PowerPoint, Excel, Outlook, Teams).
  • Mailchimp for email marketing campaigns.
  • LinkedIn for social media marketing.

• Excellent verbal and written communication skills, with the ability to draft, edit, and refine technical and marketing content tailored to different audiences.

• Strong problem-solving and analytical skills, with the ability to manage competing deadlines, resolve challenges, and deliver results under pressure in a high-performance environment.

• Fluency in English (oral and written) is required.

Professional Memberships

• Active membership in the Society for Marketing Professional Services (SMPS), with demonstrated participation in AEC marketing professional development, networking, and best practice initiatives.

• Active membership in the Urban Land Institute (ULI), with evidence of participation in industry forums, events, and knowledge-sharing related to infrastructure and urban development.

What WT Offers

• Four weeks’ vacation plus statutory holidays.

• Comprehensive medical and dental plan.

• Company pension plan with employer contributions.

• Paid professional membership.

How to Apply

• Submit a detailed resume and cover letter, including recent and significant projects and achievements.
• Applicants are encouraged to provide:
  • Proof of meeting the stated minimum requirements.
  • References attesting to relevant experience.
  • Details of highest level of education and institution attended.