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Omnify - Home of LumiSheet™ logo

Business Development Representative (BDR)

Markham, Ontario, Canada
Mid Level
Full-Time

Top Benefits

Career growth in B2B sales
Exposure to architectural and design industries
Work with innovative lighting technologies

About the role

Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced back-lighting systems and illuminated architectural lighting solutions. We design and manufacture innovative lighting platforms built around our patented LumiSheet® technology. We're looking for a Business Development Representative (BDR) to generate new sales opportunities and develop early-stage customer relationships. This role is critical to Omnify's sales engine — identifying potential customers, qualifying opportunities, and building pipeline for the Regional Sales team. It's ideal for someone motivated, curious, and eager to build a career in professional sales, working closely with Marketing and Regional Sales Managers to uncover project opportunities across North America. What You'll Do: Conduct outbound prospecting through calls, email, and digital outreach Follow up on leads generated through marketing campaigns Identify and engage new potential customers within target markets Re-engage dormant accounts to identify new opportunities Conduct discovery conversations to understand customer needs and projects Qualify opportunities and gather key project information Create and manage new accounts and contacts in the CRM Maintain accurate records of outreach and opportunity development

Requirements

1–3 years of professional experience (sales, customer-facing, or business development roles preferred) Strong communication and relationship-building skills Curiosity and willingness to learn about new industries and products High level of organization and discipline in managing outreach activities Comfort initiating conversations with new prospects Strong motivation to develop a career in professional sales Experience with CRM software an asset

Benefits Opportunity to build a career in B2B sales Exposure to the architectural and design industries Work with innovative lighting technologies Join a growing, entrepreneurial organization — two of Canada's Top 40 Under 40 recipients sit on our executive team Work closely with experienced sales leaders Strong growth path: successful BDRs can move into Regional Sales Manager or other commercial leadership roles

About Omnify - Home of LumiSheet™

Appliances, Electrical, and Electronics Manufacturing

At Omnify Lighting, we are focused on showcasing brands through light. We oversee the entire spectrum of your illumination projects – with innovative, high-quality products, partnered with on-demand design, concept development, light planning, and timely delivery.

Simply put, we’re all about Lighting Environments to Life

In the lighting industry, Omnify is the synonym for quality. We do things differently because your customers deserve better. That’s why we build all of our lighting products to exacting standards. We think you’ll agree that the result is a difference you—and your customers—can experience.

The Omnify Advantage Design Flexibility Fully customizable options for all your designs, with in-house Technical & Design support.

Optimized Production Just-in-Time manufacturing across our four facilities providing solutions to match any demands.

Custom Pricing Good-Better-Best product options & specifications to meet your fiscal objectives

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