"The Ordinary" Senior Manager, Brand Retail Experience – Free Standing Stores Global
Top Benefits
About the role
WHAT ON EARTH IS DECIEM?
We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.
Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.
We are DECIEM, The Abnormal Beauty Company.
We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!
WHAT WE'RE LOOKING FOR
We are looking for a strategic and agile, multi-market Retail Brand Strategist to act as the ultimate cross-functional "dot connector" bridging global brand strategy with localized, traffic-driving execution across 20+ international stores. The Senior Manager, Brand Retail Experience – Free Standing Stores Global, will operate as a high-level relationship builder rather than a tactical executor, representing channel needs in brand gates and elevating the in-store consumer experience during major campaigns or product launches, and more.
Must-haves include 7+ years of retail marketing or brand management experience with a proven track record of adapting strategies across multiple countries or continents, alongside documented experience in the strategic retail environment. You must also possess 5+ years of leadership experience managing teams and communicating effectively across all stakeholder levels to seamlessly drive results through cross-functional partners.
PAY RANGE
The anticipated base salary for this position is $ 105,000 to $ 115,000.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
WHAT YOU'D BE DOING IN THIS ROLE
Global Retail Experience & Strategy
Global Strategy Scaling & Visual Governance: Scale the global brand retail experience strategy across the Free-Standing Store (FSS) portfolio, overseeing 365 and seasonal product priorities, experiential marketing, visual merchandising principles, and product presentation standards. Brand Advocacy & Guideline Compliance: Serve as the ultimate champion for the brand across the entire organization, ensuring the international FSS channel strictly adheres to all established aesthetic and brand guidelines. Go-To-Market Channel Representation: Act as the dedicated FSS representative in all relevant Brand GTM milestones, enrolling global and regional partners in activation plans while collaborating on amplification and execution deliverables. Strategic Ideation & Commercial Planning: Drive the overarching sales and marketing strategy, concept ideation, and operational planning for the brick-and-mortar channel to maximize traffic and brand visibility. Global Retail Calendarization & Integration: Own the calendarization, strategic mapping, and seamless integration of all global brand campaigns, local activations, and in-store eventing moments into a unified retail calendar. Budgetary & Creative Asset Management: Lead the FSS sales and marketing budget, managing cross-functional asset requests, local signage needs, and delivery timelines to execute creative campaigns flawlessly. Toolkit Delivery & Market Consistency: Oversee the development and distribution of global directives and toolkits to enable perfect store execution across both company-led and affiliate-led international markets. Cross-Functional & New Store Launches: Partner tightly with global brand, creative, and experience teams to adapt strategic priorities, while directly supporting regional commercial leaders with high-impact new store opening activations.
Agile Leadership & Team Development
High-Accountability Team Mentorship: Lead, coach, and develop team members by building a supportive culture of personal growth, continuous skill improvement, and clear operational accountability. Cross-Functional Communication & Agility: Navigate a fast-paced global team environment with immense agility, maintaining structured, highly organized communication across different departments and all levels of senior management.
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE
7+ Years of Advanced Marketing Experience: Required professional background in brand management, retail marketing, or a related commercial field, with a preferred Bachelor’s degree in Marketing or Commerce. 5+ Years of Leadership & People Management: Proven experience managing and developing team members, with excellent interpersonal and communication skills to collaborate effectively with all levels of staff and management. Beauty Industry Mastery & Trend Fluency: Deep understanding of consumer sentiment and new product development within the beauty care sector, backed by extensive branding knowledge of adjacent industries like fashion and lifestyle. Analytical & Critical Thinking Skills: A passionate builder of brand equity who enjoys analyzing data, thinking critically to uncover strategic insights, and translating metrics into business decisions for new and existing markets. Agile, Entrepreneurial Mindset: Highly organized, detail-oriented, and solution-focused with an entrepreneurial spirit and strong time-management skills to thrive efficiently in a demanding, fast-paced global team environment.
WHAT YOU'LL BE GAINING BY JOINING OUR TEAM
There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…
Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more. 6 months of paid time off for new parents (inclusive of all genders). Work from anywhere 4 weeks per year. A hybrid work model (for applicable roles). Summer Friday’s - get off at 1pm all summer long! (for applicable roles). A dog-friendly office (and lots of cute dogs to play with). Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more. Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning. A generous discount on DECIEM products for you, your family, and your friends.
BUILDING GROWTH TO POWER GOOD
We are a People first company that lives by our core values to…
✨ Defy Convention. ✨ Make it real. ✨ Play in the grey. ✨ Build Bridges. ✨ Be the rabbit.
These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!
SUSTAINABILITY AND SOCIAL IMPACT
DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.
Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.
In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.
CREATING A HUMAN WORLD OF BEAUTY
DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "
DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
WANT TO JOIN US?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
#SP
Not the right fit? Search for "The Ordinary" Senior Manager, Brand Retail Experience jobs in Toronto, Ontario, Canada
About DECIEM
DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. We've been called every good and bad thing you can think of like "the most thrilling thing to happen to skincare", and "the hottest beauty company right now".
Over the past year, we've sold more than one product every second, opened the doors to our 35th store, and welcomed our 1000th employee. With many products in development, a new 70,000 square-foot HQ to call home, and plans for even further retail expansion, we are excited to do even bigger things in the near future.
DECIEM was founded in 2013 by "the beauty world's most exciting disrupter", Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed. After selling his first software company, many years later, Brandon's frustration at the beauty industry remained and he set off to make a change in the beauty business.
That change is DECIEM and we're working really hard to continue Brandon's vision for a better world of beauty. Everything we do is of exceptional quality. Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful, and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious, and the intelligent who appreciate our dedication to this very genuine definition of quality.
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"The Ordinary" Senior Manager, Brand Retail Experience – Free Standing Stores Global
Top Benefits
About the role
WHAT ON EARTH IS DECIEM?
We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.
Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.
We are DECIEM, The Abnormal Beauty Company.
We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!
WHAT WE'RE LOOKING FOR
We are looking for a strategic and agile, multi-market Retail Brand Strategist to act as the ultimate cross-functional "dot connector" bridging global brand strategy with localized, traffic-driving execution across 20+ international stores. The Senior Manager, Brand Retail Experience – Free Standing Stores Global, will operate as a high-level relationship builder rather than a tactical executor, representing channel needs in brand gates and elevating the in-store consumer experience during major campaigns or product launches, and more.
Must-haves include 7+ years of retail marketing or brand management experience with a proven track record of adapting strategies across multiple countries or continents, alongside documented experience in the strategic retail environment. You must also possess 5+ years of leadership experience managing teams and communicating effectively across all stakeholder levels to seamlessly drive results through cross-functional partners.
PAY RANGE
The anticipated base salary for this position is $ 105,000 to $ 115,000.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
WHAT YOU'D BE DOING IN THIS ROLE
Global Retail Experience & Strategy
Global Strategy Scaling & Visual Governance: Scale the global brand retail experience strategy across the Free-Standing Store (FSS) portfolio, overseeing 365 and seasonal product priorities, experiential marketing, visual merchandising principles, and product presentation standards. Brand Advocacy & Guideline Compliance: Serve as the ultimate champion for the brand across the entire organization, ensuring the international FSS channel strictly adheres to all established aesthetic and brand guidelines. Go-To-Market Channel Representation: Act as the dedicated FSS representative in all relevant Brand GTM milestones, enrolling global and regional partners in activation plans while collaborating on amplification and execution deliverables. Strategic Ideation & Commercial Planning: Drive the overarching sales and marketing strategy, concept ideation, and operational planning for the brick-and-mortar channel to maximize traffic and brand visibility. Global Retail Calendarization & Integration: Own the calendarization, strategic mapping, and seamless integration of all global brand campaigns, local activations, and in-store eventing moments into a unified retail calendar. Budgetary & Creative Asset Management: Lead the FSS sales and marketing budget, managing cross-functional asset requests, local signage needs, and delivery timelines to execute creative campaigns flawlessly. Toolkit Delivery & Market Consistency: Oversee the development and distribution of global directives and toolkits to enable perfect store execution across both company-led and affiliate-led international markets. Cross-Functional & New Store Launches: Partner tightly with global brand, creative, and experience teams to adapt strategic priorities, while directly supporting regional commercial leaders with high-impact new store opening activations.
Agile Leadership & Team Development
High-Accountability Team Mentorship: Lead, coach, and develop team members by building a supportive culture of personal growth, continuous skill improvement, and clear operational accountability. Cross-Functional Communication & Agility: Navigate a fast-paced global team environment with immense agility, maintaining structured, highly organized communication across different departments and all levels of senior management.
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE
7+ Years of Advanced Marketing Experience: Required professional background in brand management, retail marketing, or a related commercial field, with a preferred Bachelor’s degree in Marketing or Commerce. 5+ Years of Leadership & People Management: Proven experience managing and developing team members, with excellent interpersonal and communication skills to collaborate effectively with all levels of staff and management. Beauty Industry Mastery & Trend Fluency: Deep understanding of consumer sentiment and new product development within the beauty care sector, backed by extensive branding knowledge of adjacent industries like fashion and lifestyle. Analytical & Critical Thinking Skills: A passionate builder of brand equity who enjoys analyzing data, thinking critically to uncover strategic insights, and translating metrics into business decisions for new and existing markets. Agile, Entrepreneurial Mindset: Highly organized, detail-oriented, and solution-focused with an entrepreneurial spirit and strong time-management skills to thrive efficiently in a demanding, fast-paced global team environment.
WHAT YOU'LL BE GAINING BY JOINING OUR TEAM
There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…
Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more. 6 months of paid time off for new parents (inclusive of all genders). Work from anywhere 4 weeks per year. A hybrid work model (for applicable roles). Summer Friday’s - get off at 1pm all summer long! (for applicable roles). A dog-friendly office (and lots of cute dogs to play with). Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more. Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning. A generous discount on DECIEM products for you, your family, and your friends.
BUILDING GROWTH TO POWER GOOD
We are a People first company that lives by our core values to…
✨ Defy Convention. ✨ Make it real. ✨ Play in the grey. ✨ Build Bridges. ✨ Be the rabbit.
These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!
SUSTAINABILITY AND SOCIAL IMPACT
DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.
Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.
In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.
CREATING A HUMAN WORLD OF BEAUTY
DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "
DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
WANT TO JOIN US?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
#SP
Not the right fit? Search for "The Ordinary" Senior Manager, Brand Retail Experience jobs in Toronto, Ontario, Canada
About DECIEM
DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. We've been called every good and bad thing you can think of like "the most thrilling thing to happen to skincare", and "the hottest beauty company right now".
Over the past year, we've sold more than one product every second, opened the doors to our 35th store, and welcomed our 1000th employee. With many products in development, a new 70,000 square-foot HQ to call home, and plans for even further retail expansion, we are excited to do even bigger things in the near future.
DECIEM was founded in 2013 by "the beauty world's most exciting disrupter", Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed. After selling his first software company, many years later, Brandon's frustration at the beauty industry remained and he set off to make a change in the beauty business.
That change is DECIEM and we're working really hard to continue Brandon's vision for a better world of beauty. Everything we do is of exceptional quality. Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful, and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious, and the intelligent who appreciate our dedication to this very genuine definition of quality.