Director, Content Marketing Strategy & Sales Enablement
About the role
Job Requisition Id: 198899
Business Function: Marketing
Primary City: Ottawa
Other Location(s): Toronto or Montréal
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: Bilingual Imperative (CBCC)
Employee Class and Level: CPMGB03
Number of Vacancies 1
Job Closing Date (YYYY-MM-DD): 2026/03/22 Job Description The Director, Content Marketing Strategy and Sales Enablement leads a team of experts in content development and the creation of sales tools that support the organization in achieving its business segment objectives for small business and commercial business audiences. The Director will use extensive expertise in content creation and a deep understanding of end-to-end B2B marketing and selling processes to oversee a team that designs, builds and optimizes content assets. This is critical in supporting marketing programs and journeys, and driving cross-channel customer engagement and conversion that enables our commercial sales team’s success.
Job Responsibilities Below are the main job requirements and responsibilities for the Director, Content Marketing Strategy & Sales Enablement.
- Plans and executes content marketing strategies and programs targeting business audiences that align with and support Corporate priorities, segment growth strategies, product innovation roadmaps and segment performance targets. Ensures alignment and compliance with CPC’s brand position.
- Leads a centre of excellence, demonstrating deep subject matter expertise to establish a high impact content marketing program that reflects best practices in product and thought-leadership content curation for the business segment, inclusive of formats, tactics, and delivery strategies.
- Drives and supports program strategies across Content and Social, working closely with communications, marketing, and digital channel teams to support business objectives for Parcels and Direct Mail.
- Ensures content marketing strategies reflect and enable the end-to-end B2B marketing and selling process, driving engagement and opportunity within the entire business segment.
- Applies a deep understanding of business audiences, needs and behaviours to shape curated, insight-driven content programs for both the small business and commercial customer target groups.
Job Responsibilities (continued)
- Shapes, develops and maximizes content marketing and thought-leadership programs. Translates data, market insights and research into key market engagement strategies, tactics and assets that integrate into overall marketing activities. Leverages data-driven decision making to optimize program performance and content asset impact.
- Collaborates with partner teams within Marketing and across the organization to build engaging market-facing product and service content and selling materials that present value propositions with relevance and strength, driving brand engagement, product adoption and business development opportunities.
- Champions Commercial Sales team success through ensuring that the Sales organization is effectively supported with a high-impact collateral and sales tool portfolio. Builds a robust tool portfolio that supports prospecting, pipeline development, opportunity conversion and revenue generation. Establishes strong alignment between Sales and Marketing and enables partnered success in go-to-market strategies and programs.
- Builds and maintains effective relationships with agencies, partners, and suppliers to contribute to successful marketing programs and campaigns, brand positioning, event strategies and selling activities with the overall objective of growing revenue, and gaining market share. Builds and maintains key relationships internally with Product, Sales, Data, and Commercial Service teams.
- Leads a team of marketing professionals in a manner that promotes corporate values, leadership behaviours and habits. Empowers and guides team members, establishing an environment that allows for contribution and growth. Creates and fosters an inclusive and collaborative team culture.
Qualifications Education
- Completed post-secondary degree in a related field such as Business, Marketing or Communications OR a combination of equivalent professional experience and training
Experience
- Minimum of 5 to 7 years of experience with content marketing (editorial & thought-leadership, event content, website content, product value proposition content, B2B selling materials)
- 3 or more years’ experience managing people
- B2B marketing experience
Other Candidate Requirements
- Excellent team building and leadership skills and experience
- Excellent writing skills and an outstanding communicator Expertise with Google Analytics, Salesforce Marketing Cloud Analytics
- Experience in creating content design frameworks that allow for dynamic personalization, multi-format adaptability, and data-informed creativity.
- Expertise in curating optimized content by platform, paid and owned channels
- Experience working with AI tools for added efficiency and in building hyper-targeted content and dynamic creative optimization
- Strong interpersonal skills with an ability to build and maintain relationships
- Strong oral and written communication skills
Other Information Employees who reside outside the geographic area of competition are invited to apply provided that no relocation is required OR the employee is willing to pay for their own relocation.
Canada Post’s values and behaviours Our Values - Trust , Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.
Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.
We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website.
About Canada Post / Postes Canada
As the country's postal service and leading ecommerce delivery company, we’re committed to serving Canadians and Canadian businesses, working for the greener good, and delivering a stronger Canada.
We are the only delivery organization with the network and commitment to serve all of the more than 17 million addresses across Canada. We operate the largest retail network in Canada, with almost 5,900 post offices in every corner of the country. Our nearly 68,000 employees connect us with Canadians and are proud to serve the communities where they live and work.
Canadians are at the heart of everything we do. We are dedicated to meeting their rapidly evolving needs and expectations. Our purpose, A Stronger Canada – Delivered, is anchored in our commitment to provide a service all Canadians can count on; demonstrate environmental and social leadership; and create a safe and welcoming workplace for all employees.
En tant que service postal et chef de file de la livraison des colis du cybercommerce au pays, nous sommes déterminés à servir la population et les entreprises d’ici, et à être porteurs d’un Canada plus fort et plus vert.
Grâce à notre réseau de livraison inégalé, nous avons la responsabilité de servir plus de 17 millions d’adresses d’un océan à l’autre. Avec près de 5 900 bureaux de poste, nous exploitons le plus vaste réseau de vente au détail au pays. Nos gens – quelque 68 000 employées et employés – servent fièrement les collectivités où ils vivent et travaillent, et nous relient à la population.
Les Canadiennes et les Canadiens sont au cœur de tout ce que nous faisons, et nous mettons tout en œuvre pour répondre à leurs besoins et à leurs attentes qui évoluent rapidement. Notre raison d’être, Porteurs d’un Canada plus fort, repose sur notre volonté d’offrir un service sur lequel tout le monde peut compter, de faire preuve de leadership en matière d’environnement et de responsabilité sociale, et de créer un milieu de travail sécuritaire et accueillant.
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Director, Content Marketing Strategy & Sales Enablement
About the role
Job Requisition Id: 198899
Business Function: Marketing
Primary City: Ottawa
Other Location(s): Toronto or Montréal
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: Bilingual Imperative (CBCC)
Employee Class and Level: CPMGB03
Number of Vacancies 1
Job Closing Date (YYYY-MM-DD): 2026/03/22 Job Description The Director, Content Marketing Strategy and Sales Enablement leads a team of experts in content development and the creation of sales tools that support the organization in achieving its business segment objectives for small business and commercial business audiences. The Director will use extensive expertise in content creation and a deep understanding of end-to-end B2B marketing and selling processes to oversee a team that designs, builds and optimizes content assets. This is critical in supporting marketing programs and journeys, and driving cross-channel customer engagement and conversion that enables our commercial sales team’s success.
Job Responsibilities Below are the main job requirements and responsibilities for the Director, Content Marketing Strategy & Sales Enablement.
- Plans and executes content marketing strategies and programs targeting business audiences that align with and support Corporate priorities, segment growth strategies, product innovation roadmaps and segment performance targets. Ensures alignment and compliance with CPC’s brand position.
- Leads a centre of excellence, demonstrating deep subject matter expertise to establish a high impact content marketing program that reflects best practices in product and thought-leadership content curation for the business segment, inclusive of formats, tactics, and delivery strategies.
- Drives and supports program strategies across Content and Social, working closely with communications, marketing, and digital channel teams to support business objectives for Parcels and Direct Mail.
- Ensures content marketing strategies reflect and enable the end-to-end B2B marketing and selling process, driving engagement and opportunity within the entire business segment.
- Applies a deep understanding of business audiences, needs and behaviours to shape curated, insight-driven content programs for both the small business and commercial customer target groups.
Job Responsibilities (continued)
- Shapes, develops and maximizes content marketing and thought-leadership programs. Translates data, market insights and research into key market engagement strategies, tactics and assets that integrate into overall marketing activities. Leverages data-driven decision making to optimize program performance and content asset impact.
- Collaborates with partner teams within Marketing and across the organization to build engaging market-facing product and service content and selling materials that present value propositions with relevance and strength, driving brand engagement, product adoption and business development opportunities.
- Champions Commercial Sales team success through ensuring that the Sales organization is effectively supported with a high-impact collateral and sales tool portfolio. Builds a robust tool portfolio that supports prospecting, pipeline development, opportunity conversion and revenue generation. Establishes strong alignment between Sales and Marketing and enables partnered success in go-to-market strategies and programs.
- Builds and maintains effective relationships with agencies, partners, and suppliers to contribute to successful marketing programs and campaigns, brand positioning, event strategies and selling activities with the overall objective of growing revenue, and gaining market share. Builds and maintains key relationships internally with Product, Sales, Data, and Commercial Service teams.
- Leads a team of marketing professionals in a manner that promotes corporate values, leadership behaviours and habits. Empowers and guides team members, establishing an environment that allows for contribution and growth. Creates and fosters an inclusive and collaborative team culture.
Qualifications Education
- Completed post-secondary degree in a related field such as Business, Marketing or Communications OR a combination of equivalent professional experience and training
Experience
- Minimum of 5 to 7 years of experience with content marketing (editorial & thought-leadership, event content, website content, product value proposition content, B2B selling materials)
- 3 or more years’ experience managing people
- B2B marketing experience
Other Candidate Requirements
- Excellent team building and leadership skills and experience
- Excellent writing skills and an outstanding communicator Expertise with Google Analytics, Salesforce Marketing Cloud Analytics
- Experience in creating content design frameworks that allow for dynamic personalization, multi-format adaptability, and data-informed creativity.
- Expertise in curating optimized content by platform, paid and owned channels
- Experience working with AI tools for added efficiency and in building hyper-targeted content and dynamic creative optimization
- Strong interpersonal skills with an ability to build and maintain relationships
- Strong oral and written communication skills
Other Information Employees who reside outside the geographic area of competition are invited to apply provided that no relocation is required OR the employee is willing to pay for their own relocation.
Canada Post’s values and behaviours Our Values - Trust , Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.
Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.
We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website.
About Canada Post / Postes Canada
As the country's postal service and leading ecommerce delivery company, we’re committed to serving Canadians and Canadian businesses, working for the greener good, and delivering a stronger Canada.
We are the only delivery organization with the network and commitment to serve all of the more than 17 million addresses across Canada. We operate the largest retail network in Canada, with almost 5,900 post offices in every corner of the country. Our nearly 68,000 employees connect us with Canadians and are proud to serve the communities where they live and work.
Canadians are at the heart of everything we do. We are dedicated to meeting their rapidly evolving needs and expectations. Our purpose, A Stronger Canada – Delivered, is anchored in our commitment to provide a service all Canadians can count on; demonstrate environmental and social leadership; and create a safe and welcoming workplace for all employees.
En tant que service postal et chef de file de la livraison des colis du cybercommerce au pays, nous sommes déterminés à servir la population et les entreprises d’ici, et à être porteurs d’un Canada plus fort et plus vert.
Grâce à notre réseau de livraison inégalé, nous avons la responsabilité de servir plus de 17 millions d’adresses d’un océan à l’autre. Avec près de 5 900 bureaux de poste, nous exploitons le plus vaste réseau de vente au détail au pays. Nos gens – quelque 68 000 employées et employés – servent fièrement les collectivités où ils vivent et travaillent, et nous relient à la population.
Les Canadiennes et les Canadiens sont au cœur de tout ce que nous faisons, et nous mettons tout en œuvre pour répondre à leurs besoins et à leurs attentes qui évoluent rapidement. Notre raison d’être, Porteurs d’un Canada plus fort, repose sur notre volonté d’offrir un service sur lequel tout le monde peut compter, de faire preuve de leadership en matière d’environnement et de responsabilité sociale, et de créer un milieu de travail sécuritaire et accueillant.