Who We Are

Join Fresh Prep — a dynamic leader revolutionizing how Canadians experience food through sustainable meal kit delivery. As one of Canada's fastest-growing companies and a certified B Corporation, we're committed to making it easier for people to eat well and live better.

We're proud to be recognized as a workplace where innovation meets impact. Our numerous accolades - including BC's Top Employers 2025, placement on The Globe and Mail's prestigious Canada's Top Growing Companies list and recognition as one of Deloitte’s Best Managed Companies - reflect our commitment to excellence in both customer experience and employee satisfaction. Our collaborative culture brings together passionate food lovers, sustainability champions, and tech innovators who are reshaping the future of food delivery.

Who You Are

• Self Starter. You are comfortable owning a task from start to finish and you take the initiative to make continuous process improvements. You observe strict deadlines and hold yourself accountable for your deliverables.
• Collaborative Team Player. You are motivated by collaborative team task achievement and driving a results-oriented culture.
• Strong Communicator. Your verbal and written communication skills allow you to get results across easily and quickly, in a friendly and professional manner.
• Open. You are open to constructive feedback, but aren’t afraid to let your opinions be known. You approach the problem at hand from a strategic and empathetic point of view.

What You'll Be Doing

• Conversion & Funnel Optimization

  • Lead improvements to the sign-up flow, homepage and other pages to reduce friction and improve completion rates.
  • Own optimization of the website and blog for SEO and conversion.
  • Partner with our external agency on CRO A/B tests.

• SEO & Site Health

  • Prioritize and track fixes for redirects, hreflang tags, schema, broken links, metadata.
  • Ensure SEO landing pages are created, launched and performed to the expected standard.
  • Work with agencies (Flywheel, Treize) to align SEO recommendations with site execution.

• Content & Page Governance

  • Oversee creation and rollout of new landing pages, campaign pages, and blog updates and updates to existing pages.
  • Partner with Creative on design and Marketing teams on copy.
  • Ensure final pages are QA’d and consistent in look and voice, aligned to our brand platform.

• Roadmap & Collaboration

  • Maintain a clear website backlog and roadmap that translates goals into site-level priorities.
  • Work hand-in-hand with the Digital team on technical delivery.
  • Consult the Senior Director Growth on funnel priorities and sign-up CRO.
  • Report on traffic, conversion, and funnel health.

What We Are Looking For We’re looking for a Website Owner (Contract) to join our Marketing team during a critical phase of growth. Reporting to the VP Marketing, you’ll ensure freshprep.ca and our blog deliver on business goals, from increasing sign-ups to improving organic traffic and customer experience.

As Website Owner, you’ll act as the product owner for Fresh Prep’s website. You’ll identify and prioritize website improvements, manage the backlog, and ensure every update, from sign-up flow optimizations to blog improvements, is aligned to business goals.

This is a senior, collaborative role: you won’t code or design everything yourself, but you’ll partner with the Digital team, Senior Director Growth, Creative, Copy, and our external agencies to execute at speed to make sure the website is working harder for our customers and for growth.

• 5+ years in website management, CRO, SEO, and digital marketing.
• Proven experience improving conversion flows (sign-up, checkout).
• Experience working hand-in-hand with Digital/Engineering teams.
• Strong CMS experience (Contentful, WordPress) and comfort with GA4, GSC, Looker.
• Understanding of SEO fundamentals, structured data, and site performance.
• Strong project management, QA mindset, and cross-functional collaboration skills.
• Helpful to have: Web development skills (HTML/CSS/JavaScript)

What You Can Expect

• $110,000 – $130,000/year, pro-rated.
• Flexible work arrangements with options to work from home or our vibrant East Vancouver HQ
• An energetic, inclusive workplace where your voice matters and your contributions drive real impact
• Exclusive food perks that let you experience our amazing products
• A culture that celebrates innovation, encourages professional development, and supports work-life balance
• The opportunity to be part of a certified B-Corporation making a tangible difference in sustainable food systems

Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the communities we operate in. We endeavour to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

At Fresh Prep, we work with a variety of ingredients, including common allergens like peanuts, tree nuts, and dairy. Whether you're in one of our corporate functions or within the production facility, you may be exposed to these ingredients. If you have concerns—especially around allergens or meat—please let us know during the hiring process.