Growth & Performance Manager – Automotive Retail
About the role
We are seeking aGrowth & Performance Managerto drive measurable business growth across PAG Direct’s automotive group.
This role is responsible for optimizing lead generation, digital performance, customer lifecycle, and overall funnel efficiency across vehicle sales, service, and parts operations—managing the full funnel from traffic to lead to sale.
The position focuses on building a data-driven growth function that improves lead volume and quality while increasing engagement, conversion, and operational efficiency across all locations.
This is not a traditional dealership role.
This is a performance-driven role focused on ownership, accountability, and measurable outcomes.
Core Responsibilities (Weighted Focus)
-Lead Generation & Funnel Performance (30%)
- Own all inbound lead channels (website, Google, Meta, OEM, third-party platforms) Optimize full funnel: traffic lead appointment showroom- sale
- Improve lead quality, conversion rates, and cost efficiency
- Align closely with BDC to drive appointment and closing performance -Campaign Strategy & Inventory Alignment (20%)
- Translate inventory positions (aging units, high-stock models, new arrivals) into targeted campaigns
- Design and execute offers aligned with OEM programs and dealership priorities
- Manage a group-wide campaign calendar across all rooftops
- Continuously optimize based on performance and inventory movement -Digital Platform Performance (Website, SEO & Merchandising) (20%)
- Own website performance as a primary lead generation channel
- Drive SEO / GEO / AEO strategy to improve organic visibility and inbound demand
- Optimize VDPs, landing pages, and conversion paths
- Ensure high-quality vehicle merchandising, descriptions, blog content, and accuracy -Customer Lifecycle, Retention & Reputation (15%)
- Develop and execute CRM-driven lifecycle strategies (email, SMS, reactivation)
- Improve service retention, repeat business, and customer lifetime value
- Design, implement and manage loyalty programs
- Own online reputation (reviews, ratings, response strategy) -Budget, Vendors, Governance & Execution (15%)
- Manage and allocate marketing budgets to maximize ROI across all channels
- Own and control all vendor and agency relationships
- Ensure compliance with OEM and group standards
- Execute and track events, partnerships, and community initiatives
- Build playbooks, dashboards and provide actionable performance insights
What We’re Looking For
- Experience in performance marketing, digital growth, or multi-location businesses (automotive experience is not required)
- Strong understanding of lead generation, funnel optimization, and ROI
- Proven track record of improving cost per lead, conversion rates, and marketing performance
- Strong analytical and commercial mindset, you think in revenue, not campaigns
- Comfortable working cross-functionally with GMs, BDC teams, and external vendors
- Able to operate in a fast-paced, high-accountability environment
- Typically, 5–8 years of experience in performance marketing, digital growth, or related roles, with a strong focus on measurable results and hands-on execution.
Candidates with backgrounds in e-commerce, SaaS, or high-performance digital environments are strongly encouraged to apply.
You should be able to clearly explain how you have:
- How you reduced cost per lead
- How you improved conversion rates across the funnel
- How you optimized spend to improve ROI
What Success Looks Like (First 90 Days)
- Full audit of marketing channels, vendors, and spend
- Clear visibility and control over all campaigns
- Standardized campaign calendar aligned with inventory
- Improved lead quality and early conversion gains
- Structured alignment with BDC and dealership operations
- Initial improvements in website performance and campaign efficiency
Compensation
- Annual compensation: Base Salary plus Performance Bonus based on KPIs achievement
- Total compensation: $100,000 - $125,000
Work Schedule
- In-Office at Thornhill Hyundai, Monday to Friday: 8:00am to 5:00pm
- Reports to: Executive Vice President
Not the right fit? Search for Growth & Performance Manager jobs in Richmond Hill, ON
About PAG Direct
We are excited to announce that Phaeton Automotive Group is now - PAG Direct.
As a natural evolution of the Phaeton brand, PAG Direct speaks to our promise. That is to be an innovation leader in the automotive retail industry, continuously redefining the digital and in-store experience for Canadians seeking to purchase and service the highest quality vehicles, and do it on their own terms.
PAG Direct is comprised of 5 dealerships and a state-of-the-art collision centre located in London, Ontario and the Greater Toronto Area. As a premier vehicle dealer group, we carry all the latest gas, hybrid and EV models from Hyundai, Toyota and Lexus. Our friendly, customer-focused Sales teams can help you find the right new or pre-owned vehicle to fit your lifestyle, assist with attractive financing and lease options, and help you choose the right products to protect your investment. After you drive away, you can rest assured that our factory-trained technicians are here to handle the regular maintenance of your vehicle with the greatest level of care and professionalism. And our highly knowledgeable Parts teams can recommend both OEM and aftermarket accessories to make your vehicle your own.
PAG Direct understands that each of our guests has different needs. That’s why we offer online purchase options. Right from our dealer websites, you can select the make, model and trim of vehicle you would like to purchase, choose products to protect your purchase, and complete an application to lease or finance - all from the comfort of your home. You can also send in details for a no-obligation evaluation of your trade-in, right from your driveway! In our Service departments, booking an appointment has never been easier. Use our online booking tool and get a confirmation right to your mobile device or find all our contact information if you prefer to speak with one of our friendly team members.
PAG Direct is automotive – your way.
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Growth & Performance Manager – Automotive Retail
About the role
We are seeking aGrowth & Performance Managerto drive measurable business growth across PAG Direct’s automotive group.
This role is responsible for optimizing lead generation, digital performance, customer lifecycle, and overall funnel efficiency across vehicle sales, service, and parts operations—managing the full funnel from traffic to lead to sale.
The position focuses on building a data-driven growth function that improves lead volume and quality while increasing engagement, conversion, and operational efficiency across all locations.
This is not a traditional dealership role.
This is a performance-driven role focused on ownership, accountability, and measurable outcomes.
Core Responsibilities (Weighted Focus)
-Lead Generation & Funnel Performance (30%)
- Own all inbound lead channels (website, Google, Meta, OEM, third-party platforms) Optimize full funnel: traffic lead appointment showroom- sale
- Improve lead quality, conversion rates, and cost efficiency
- Align closely with BDC to drive appointment and closing performance -Campaign Strategy & Inventory Alignment (20%)
- Translate inventory positions (aging units, high-stock models, new arrivals) into targeted campaigns
- Design and execute offers aligned with OEM programs and dealership priorities
- Manage a group-wide campaign calendar across all rooftops
- Continuously optimize based on performance and inventory movement -Digital Platform Performance (Website, SEO & Merchandising) (20%)
- Own website performance as a primary lead generation channel
- Drive SEO / GEO / AEO strategy to improve organic visibility and inbound demand
- Optimize VDPs, landing pages, and conversion paths
- Ensure high-quality vehicle merchandising, descriptions, blog content, and accuracy -Customer Lifecycle, Retention & Reputation (15%)
- Develop and execute CRM-driven lifecycle strategies (email, SMS, reactivation)
- Improve service retention, repeat business, and customer lifetime value
- Design, implement and manage loyalty programs
- Own online reputation (reviews, ratings, response strategy) -Budget, Vendors, Governance & Execution (15%)
- Manage and allocate marketing budgets to maximize ROI across all channels
- Own and control all vendor and agency relationships
- Ensure compliance with OEM and group standards
- Execute and track events, partnerships, and community initiatives
- Build playbooks, dashboards and provide actionable performance insights
What We’re Looking For
- Experience in performance marketing, digital growth, or multi-location businesses (automotive experience is not required)
- Strong understanding of lead generation, funnel optimization, and ROI
- Proven track record of improving cost per lead, conversion rates, and marketing performance
- Strong analytical and commercial mindset, you think in revenue, not campaigns
- Comfortable working cross-functionally with GMs, BDC teams, and external vendors
- Able to operate in a fast-paced, high-accountability environment
- Typically, 5–8 years of experience in performance marketing, digital growth, or related roles, with a strong focus on measurable results and hands-on execution.
Candidates with backgrounds in e-commerce, SaaS, or high-performance digital environments are strongly encouraged to apply.
You should be able to clearly explain how you have:
- How you reduced cost per lead
- How you improved conversion rates across the funnel
- How you optimized spend to improve ROI
What Success Looks Like (First 90 Days)
- Full audit of marketing channels, vendors, and spend
- Clear visibility and control over all campaigns
- Standardized campaign calendar aligned with inventory
- Improved lead quality and early conversion gains
- Structured alignment with BDC and dealership operations
- Initial improvements in website performance and campaign efficiency
Compensation
- Annual compensation: Base Salary plus Performance Bonus based on KPIs achievement
- Total compensation: $100,000 - $125,000
Work Schedule
- In-Office at Thornhill Hyundai, Monday to Friday: 8:00am to 5:00pm
- Reports to: Executive Vice President
Not the right fit? Search for Growth & Performance Manager jobs in Richmond Hill, ON
About PAG Direct
We are excited to announce that Phaeton Automotive Group is now - PAG Direct.
As a natural evolution of the Phaeton brand, PAG Direct speaks to our promise. That is to be an innovation leader in the automotive retail industry, continuously redefining the digital and in-store experience for Canadians seeking to purchase and service the highest quality vehicles, and do it on their own terms.
PAG Direct is comprised of 5 dealerships and a state-of-the-art collision centre located in London, Ontario and the Greater Toronto Area. As a premier vehicle dealer group, we carry all the latest gas, hybrid and EV models from Hyundai, Toyota and Lexus. Our friendly, customer-focused Sales teams can help you find the right new or pre-owned vehicle to fit your lifestyle, assist with attractive financing and lease options, and help you choose the right products to protect your investment. After you drive away, you can rest assured that our factory-trained technicians are here to handle the regular maintenance of your vehicle with the greatest level of care and professionalism. And our highly knowledgeable Parts teams can recommend both OEM and aftermarket accessories to make your vehicle your own.
PAG Direct understands that each of our guests has different needs. That’s why we offer online purchase options. Right from our dealer websites, you can select the make, model and trim of vehicle you would like to purchase, choose products to protect your purchase, and complete an application to lease or finance - all from the comfort of your home. You can also send in details for a no-obligation evaluation of your trade-in, right from your driveway! In our Service departments, booking an appointment has never been easier. Use our online booking tool and get a confirmation right to your mobile device or find all our contact information if you prefer to speak with one of our friendly team members.
PAG Direct is automotive – your way.