Performance Marketing Manager (Mobile User Acquisition)
About the role
Job Description
About Us
We are a fast-growing international gaming and entertainment company operating multiple mobile apps and web brands in the social-gaming and sweepstakes verticals. Our marketing team manages seven-figure monthly budgets across paid social, programmatic, and mobile ad networks.
We’re looking for a Performance Marketing Manager (User Acquisition) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.
Key Responsibilities
-
Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.
-
Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
-
Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
-
Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
-
Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
-
Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
-
Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
-
Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
-
Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
-
Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
Requirements
-
4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
-
Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
-
Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
-
Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
-
Experience collaborating closely with creative and motion teams on ad concepts and iterations.
-
Strong analytical mindset — ability to translate complex data into clear strategic actions.
-
Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.
Nice to Have
-
Experience in iGaming is preferred.
-
Familiarity with server-to-server (S2S) setups and campaign event tracking.
-
Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
-
Strong creative sense combined with performance-first mindset.
Benefits
What We Offer
-
A high-impact role in a fast-scaling global company.
-
Competitive compensation and performance-based bonus structure.
-
Direct collaboration with senior leadership and creative teams.
-
Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
-
A creative, analytical, and growth-oriented work culture.
Department Name
Marketing
Date Opened
10/29/2025
Industry
Technology
Job Type
Full time
Required Skills
Marketing
technology
+2
Work Experience
4-5 years
City
Concord
State/Province
Ontario
Country
Canada
Zip/Postal Code
L4K4G7
About BLAZESOFT
Blazesoft is a leading provider of social gaming solutions in the U.S. and Canada, dedicated to maintaining the highest standards of integrity by using the best, cutting-edge technology. Blazesoft started with a singular vision, to create an exceptional gaming company, redefining the way people experience social gaming.
As our team expanded, our focus is keenly set on enriching the user experience and becoming the leading provider of innovative and engaging social gaming solutions. Our success is the result of building a team of talented enthusiasts who are committed to challenging the limits.
Performance Marketing Manager (Mobile User Acquisition)
About the role
Job Description
About Us
We are a fast-growing international gaming and entertainment company operating multiple mobile apps and web brands in the social-gaming and sweepstakes verticals. Our marketing team manages seven-figure monthly budgets across paid social, programmatic, and mobile ad networks.
We’re looking for a Performance Marketing Manager (User Acquisition) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.
Key Responsibilities
-
Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.
-
Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
-
Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
-
Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
-
Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
-
Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
-
Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
-
Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
-
Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
-
Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
Requirements
-
4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
-
Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
-
Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
-
Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
-
Experience collaborating closely with creative and motion teams on ad concepts and iterations.
-
Strong analytical mindset — ability to translate complex data into clear strategic actions.
-
Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.
Nice to Have
-
Experience in iGaming is preferred.
-
Familiarity with server-to-server (S2S) setups and campaign event tracking.
-
Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
-
Strong creative sense combined with performance-first mindset.
Benefits
What We Offer
-
A high-impact role in a fast-scaling global company.
-
Competitive compensation and performance-based bonus structure.
-
Direct collaboration with senior leadership and creative teams.
-
Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
-
A creative, analytical, and growth-oriented work culture.
Department Name
Marketing
Date Opened
10/29/2025
Industry
Technology
Job Type
Full time
Required Skills
Marketing
technology
+2
Work Experience
4-5 years
City
Concord
State/Province
Ontario
Country
Canada
Zip/Postal Code
L4K4G7
About BLAZESOFT
Blazesoft is a leading provider of social gaming solutions in the U.S. and Canada, dedicated to maintaining the highest standards of integrity by using the best, cutting-edge technology. Blazesoft started with a singular vision, to create an exceptional gaming company, redefining the way people experience social gaming.
As our team expanded, our focus is keenly set on enriching the user experience and becoming the leading provider of innovative and engaging social gaming solutions. Our success is the result of building a team of talented enthusiasts who are committed to challenging the limits.