Top Benefits
Generous annual time off
Comprehensive health programs
Retirement planning programs
About the role
Who you are
- 10+ years of experience in B2B Marketing, and 8+ years in an ABM related field
- Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business
- Experience in leveraging intent data, account intelligence, and personalization tactics for expansion
- Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events
- Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc)
- Strong analytical skills with the ability to translate campaign data into actionable insights
- Experienced in applying insights to optimize campaigns and familiar with MQA models
- Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks
- Excellent communication and stakeholder management skills with both sales and marketing teams
- Background in enterprise SaaS or complex B2B buying cycles
- Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc)
What the job involves
- This position is needed to develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to drive expansion within existing customers
- The role collaborates closely with Integrated Campaigns, SDRs, AEs, and CSMs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that deepen customer engagement and accelerate revenue growth
- The position owns program performance, leverages data for optimization, and delivers a personalized customer experience
- Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion
- Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events)
- Leverage account intelligence and intent data to inform targeting, messaging and campaign design
- Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement
- Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization
- Track and report account-level engagement and progression through the funnel, and overall performance
- Support and co-create expansion focused sales plays through personalized content and tactics
- Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers
Benefits
- Generous annual time off in all countries
- Comprehensive health programs
- Programs to help our employees plan for their retirement needs
- Generous maternity, paternity, and adoption leaves, as well as family medical care leave
- Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
- Variety of snacks, drinks, and catered meals in each of our locations
- Work from home opportunities
About Twilio
Software Development
5001-10,000
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.
Top Benefits
Generous annual time off
Comprehensive health programs
Retirement planning programs
About the role
Who you are
- 10+ years of experience in B2B Marketing, and 8+ years in an ABM related field
- Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business
- Experience in leveraging intent data, account intelligence, and personalization tactics for expansion
- Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events
- Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc)
- Strong analytical skills with the ability to translate campaign data into actionable insights
- Experienced in applying insights to optimize campaigns and familiar with MQA models
- Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks
- Excellent communication and stakeholder management skills with both sales and marketing teams
- Background in enterprise SaaS or complex B2B buying cycles
- Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc)
What the job involves
- This position is needed to develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to drive expansion within existing customers
- The role collaborates closely with Integrated Campaigns, SDRs, AEs, and CSMs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that deepen customer engagement and accelerate revenue growth
- The position owns program performance, leverages data for optimization, and delivers a personalized customer experience
- Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion
- Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events)
- Leverage account intelligence and intent data to inform targeting, messaging and campaign design
- Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement
- Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization
- Track and report account-level engagement and progression through the funnel, and overall performance
- Support and co-create expansion focused sales plays through personalized content and tactics
- Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers
Benefits
- Generous annual time off in all countries
- Comprehensive health programs
- Programs to help our employees plan for their retirement needs
- Generous maternity, paternity, and adoption leaves, as well as family medical care leave
- Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
- Variety of snacks, drinks, and catered meals in each of our locations
- Work from home opportunities
About Twilio
Software Development
5001-10,000
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.