Magnet is helping our client, an emerging CPG organization in the Confectionery space, look for a Brand Manager to join their team and work out of their Mississauga HQ.

The Brand Manager is responsible for driving the growth, profitability, and overall success of the assigned brands/categories within the organization. Acting with a General Manager mindset, this individual will lead the development and execution of strategic brand initiatives while maintaining accountability for business performance and brand health. This role requires a strong understanding of consumer insights, market trends, and competitive dynamics to develop innovative strategies that drive both short-term results and long-term brand equity.

Responsibilities

Business & Financial Accountability - Support the development and execution of annual brand plans while helping drive revenue growth, profitability, and overall brand performance through budget management, ROI tracking, and post analysis of key initiatives Consumer & Market Leadership – Leverage consumer insights, market trends, competitive intelligence, and performance data to identify growth opportunities and support data driven brand recommendations and positioning strategies Brand Strategy & Planning – Contribute to the development and execution of brand strategies, annual marketing plans, and long-term growth roadmaps while ensuring alignment across innovation, communication and commercialization initiatives Digital & social media – Support the execution of digital and social media strategies across consumer and retailer facing platforms, including content development, campaign management, influencer partnerships, and performance optimization Innovation & Portfolio Management – Assist in identifying innovation opportunities and managing new product development initiatives from concept through commercialization, while supporting overall portfolio and product lifecycle management Marketing Execution & Communication – Support integrated marketing campaigns and communication initiatives by developing effective briefs, messaging frameworks, and creative assets that strengthen brand equity and drive commercial impact Commercial & Cross Functional Leadership – Partner cross-functionally with Sales, Supply Chain, Design, Agencies and external partners to support commercialization, launch execution, retailer engagement, and consistent brand communication across all touchpoints Measurement & Performance Management – Track and analyze key business and brand KPI’s, providing actionable insights and post-analysis recommendations to continuously optimize future strategies, campaigns and overall business performance

Qualifications

5+ Years of CPG Brand Management experience (food ideal) Strong strategic thinking and problem-solving skills Proven ownership of initiatives end-to-end Strong project management skills Exposure to financials, P&L and budgets Comfortable with ambiguity and competing priorities Clear communicator: concise, persuasive, fact based Takes ownership and accountability and acts with a growth mindset and collaborative style