Director, Media Planning
Top Benefits
About the role
WPP Media is the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker, as well as T&Pm and our bespoke client brands. WPP Media's portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. WPP Media leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at wppmedia.com
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve
Role Summary And Impact An Account Director is responsible for all aspects of a client’s business. They are responsible for the management of one or more client accounts. Working with cross-functional teams to access all EssenceMediacom services, you will ensure the strategic delivery of client goals and business objectives.
They provide leadership and is the main client contact for Airbnb. Lead in client comms, strategy planning, client presentations and encouraging the highest quality media product and client satisfaction. They also play an active role coaching, training, and mentoring juniors.
Key Accountabilities Client Service
- Manage and own client relationships (Director level and below, which may include Senior Manager, Brand Managers)
- Primary client contact
- Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure
- Manage client expectations within agreed upon deliverables
- Manage client briefings
- Oversee and lead all aspects of the business
Leadership
- Successfully lead and manage account team
- Establish culture of excellence and quality output
- Works with all internal resources including Investment Team, Finance and Strategy in carrying out the development of their plans and client service requirements and is able to pressure test discipline’s outputs to ensure they meet holistic media plan needs
- Build and nurture relationships with US EssenceMediacom team, ensuring collaboration, strong partnership and a united vision to achieve client business objectives
- Lead by example and foster an environment of collaboration and teamwork
- Embrace EssenceMediacom culture, mission and vision – embody it and action it
- Staff career development/succession planning through strong mentoring and coaching
Financial Management
- Assist SVP or GAD with the development of business plans
- Ensure revenue forecasted accurately
- Responsible for ensuring monthly invoicing /billing for client is up to date
- Responsible for Global spend tracker and Client facing Buy Summaries (BCR)
- Complete understanding of client SOW and compensation
- Ensure client compensation is in line with SOW
- Ensure client service team responsibilities are completed to assist with discrepancy clearing
Media Planning
- Solid understanding of online and offline planning
- Skilled interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
- Develops media plans and presentations in conjunction with more senior staff
- Lead and oversee buy brief content and conduct buy brief meetings with internal groups
- Oversee all media administrative duties including campaign set-up and maintenance, and issue accurate client financial reports i.e. BCRs, with a high degree of accuracy
- Extensive understanding of different media channels
- Lead client’s plan presentations.
- Extensive knowledge of all syndicated and proprietary tools
- Approve media plans
Skills & Behavior
- Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels, Comspoint, Vividata
- Resourcefulness, able to tap into company resources across cross functional groups and demonstrate best use of resources
- Able to convincingly and methodically build solutions to client problems
- Strong presentation skills
- Highly organized, with the ability to manage multiple projects and oversee direct reports
- Excellent written and verbal communication skills
- Demonstrated strong critical thinking and problem-solving abilities
- Strong analytical skills
- Mathematically inclined, quantitative skills
- Able to understand and apply consumer insights
Education And Experience
- 7+ years in media planning / buying or other relevant media industry experience
- Direct client service experience
- Strong understanding of marketing & consumer communications roles
- Post-secondary degree with a focus on Marketing preferred
The typical salary range for this position is between $95,000 and $115,000 CAD, commensurate with experience and qualifications.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
requisitionid:28890
Director, Media Planning
Top Benefits
About the role
WPP Media is the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker, as well as T&Pm and our bespoke client brands. WPP Media's portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. WPP Media leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at wppmedia.com
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve
Role Summary And Impact An Account Director is responsible for all aspects of a client’s business. They are responsible for the management of one or more client accounts. Working with cross-functional teams to access all EssenceMediacom services, you will ensure the strategic delivery of client goals and business objectives.
They provide leadership and is the main client contact for Airbnb. Lead in client comms, strategy planning, client presentations and encouraging the highest quality media product and client satisfaction. They also play an active role coaching, training, and mentoring juniors.
Key Accountabilities Client Service
- Manage and own client relationships (Director level and below, which may include Senior Manager, Brand Managers)
- Primary client contact
- Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure
- Manage client expectations within agreed upon deliverables
- Manage client briefings
- Oversee and lead all aspects of the business
Leadership
- Successfully lead and manage account team
- Establish culture of excellence and quality output
- Works with all internal resources including Investment Team, Finance and Strategy in carrying out the development of their plans and client service requirements and is able to pressure test discipline’s outputs to ensure they meet holistic media plan needs
- Build and nurture relationships with US EssenceMediacom team, ensuring collaboration, strong partnership and a united vision to achieve client business objectives
- Lead by example and foster an environment of collaboration and teamwork
- Embrace EssenceMediacom culture, mission and vision – embody it and action it
- Staff career development/succession planning through strong mentoring and coaching
Financial Management
- Assist SVP or GAD with the development of business plans
- Ensure revenue forecasted accurately
- Responsible for ensuring monthly invoicing /billing for client is up to date
- Responsible for Global spend tracker and Client facing Buy Summaries (BCR)
- Complete understanding of client SOW and compensation
- Ensure client compensation is in line with SOW
- Ensure client service team responsibilities are completed to assist with discrepancy clearing
Media Planning
- Solid understanding of online and offline planning
- Skilled interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
- Develops media plans and presentations in conjunction with more senior staff
- Lead and oversee buy brief content and conduct buy brief meetings with internal groups
- Oversee all media administrative duties including campaign set-up and maintenance, and issue accurate client financial reports i.e. BCRs, with a high degree of accuracy
- Extensive understanding of different media channels
- Lead client’s plan presentations.
- Extensive knowledge of all syndicated and proprietary tools
- Approve media plans
Skills & Behavior
- Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels, Comspoint, Vividata
- Resourcefulness, able to tap into company resources across cross functional groups and demonstrate best use of resources
- Able to convincingly and methodically build solutions to client problems
- Strong presentation skills
- Highly organized, with the ability to manage multiple projects and oversee direct reports
- Excellent written and verbal communication skills
- Demonstrated strong critical thinking and problem-solving abilities
- Strong analytical skills
- Mathematically inclined, quantitative skills
- Able to understand and apply consumer insights
Education And Experience
- 7+ years in media planning / buying or other relevant media industry experience
- Direct client service experience
- Strong understanding of marketing & consumer communications roles
- Post-secondary degree with a focus on Marketing preferred
The typical salary range for this position is between $95,000 and $115,000 CAD, commensurate with experience and qualifications.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
requisitionid:28890